Old School Viscom

Old School Viscom
Author: Jason White (Automotive designer)
Publisher:
Total Pages: 258
Release: 2010-01-01
Genre: Automobiles
ISBN: 9780984622009

Handbook of Visual Communication

Handbook of Visual Communication
Author: Kenneth L. Smith
Publisher: Routledge
Total Pages: 625
Release: 2004-12-13
Genre: Art
ISBN: 1135636532

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Visual Communication Design

Visual Communication Design
Author: Meredith Davis
Publisher: Bloomsbury Publishing
Total Pages: 209
Release: 2017-09-07
Genre: Design
ISBN: 1474221599

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Prints and Visual Communication

Prints and Visual Communication
Author: William M. Ivins, Jr.
Publisher: MIT Press
Total Pages: 300
Release: 1969-07-15
Genre: Design
ISBN: 9780262590020

The sophistication of the photographic process has had two dramatic results—freeing the artist from the confines of journalistic reproductions and freeing the scientist from the unavoidable imprecision of the artist's prints. So released, both have prospered and produced their impressive nineteenth- and twentieth-century outputs. It is this premise that William M. Ivins, Jr., elaborates in Prints and Visual Communication, a history of printmaking from the crudest wood block, through engraving and lithography, to Talbot's discovery of the negative-positive photographic process and its far reaching consequences.

Visual Communication for Social Work Practice

Visual Communication for Social Work Practice
Author: Sonia M. Tascón
Publisher: Routledge
Total Pages: 297
Release: 2018-09-03
Genre: Social Science
ISBN: 1351241958

How are we to understand how the dominance of visual images and representations in late modernity affects Social Work practice, research and education? Social workers are increasingly using still and moving images to illustrate their work, to create new knowledge, and to further specific groups’ interests. As a profession in which communication is central, visual practices are becoming ever more significant as they seek to carry out their work with, and for, the marginalised and disenfranchised. It is time for the profession to gain more critical, analytical, and practical knowledge of visual culture and communication, in order to use and create images in accordance with its central principle of social justice. That requires an understanding of them beyond representation. As important as this is, it is also where the profession’s scholarly work in this area has remained and halted, and thus understanding of the work of images in our practices is limited. In order to more fully understand images and their effects – both ideologically and experientially – social workers need to bring to bear other areas of study such as reception studies, visual phenomenology, and the gaze. These other analytical frames enable a consideration not only of images per se, but also of their effect on the viewer, the human spectators, and the subjects at the heart of Social Work. By bringing understandings and experiences in Film, Media, and Communications, Visual Communication for Social Work Practice provides the reader with a wide range of critically analytical frames for practitioners, activists, educators, and researchers as they use and create images. This invites a deeper knowledge and familiarity with the power dimensions of the image, thus aligning with the social justice dimension of Social Work. Examples are provided from cinema, popular media, but more importantly from Social Work practitioners themselves to demonstrate what has already been made possible as they create and use images to further the interpersonal, communal, and justice dimensions of their work. This book will be of interest to scholars, students, and social workers, particularly those with an interest in critical and creative methodologies.

Traversing Old and New Literacies

Traversing Old and New Literacies
Author: Sue Nichols
Publisher: Springer Nature
Total Pages: 179
Release: 2023-01-01
Genre: Education
ISBN: 981197974X

This book re-examines the field of New Literacy Studies and promotes a shift away from binary constructions of literacies as 'old' or 'new' and to encourage critical reflection on the part of readers as to the uses of these constructs. First, the book examines the entanglement of pasts, presents and futures in contemporary literacy practices. Second, it considers representations of literacies as actors, having their own power and consequences. Third, it critically examines the place of 'new' and 'old' literacies in a marketplace in which social, economic and political power advantage is contested. The book demonstrates the use of assemblage theory drawing on semiotics, geo-semiotics and Actor Network Theory for analyzing literacies as assemblages. It provides readers with tools of analysis with which to interrogate claims made for the value of literacy, innovations and traditions alike. It also discusses implications for literacy policy, curriculum, teacher education and research.

Semiotics and Visual Communication II

Semiotics and Visual Communication II
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
Total Pages: 293
Release: 2018-04-18
Genre: Design
ISBN: 1527509761

The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.

The Lean Builder: A Builder's Guide to Applying Lean Tools in the Field

The Lean Builder: A Builder's Guide to Applying Lean Tools in the Field
Author: Joe Donarumo
Publisher: Lulu.com
Total Pages: 250
Release: 2019-08-16
Genre: Fiction
ISBN: 1483430936

Sam Brooks, a young superintendent with ProCon Builders, has been given responsibility for the largest and most complicated project of his career. He struggles with all of the common difficulties in construction -- lack of communication, coordination issues, and other kinds of wasteful occurrences that rob his project of time and money, while leaving him and his team frustrated and overworked. Luckily, his friend, mentor, and co-worker, Alan Phillips, brings the benefit of his experience and his knowledge of Lean Construction tools and processes to help Sam learn valuable skills for improving the operation of his project. Together, Sam and Alan discuss the merits and explore the practical applications of: Daily Huddles Visual Communication The "Eight Wastes" Managing Constraints Pull Planning The Last Planner System(TM) Percent Plan Complete

Semiotics and Visual Communication IV

Semiotics and Visual Communication IV
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
Total Pages: 630
Release: 2024-06-25
Genre: Literary Criticism
ISBN: 1036405494

The chapters in this book consist of selected papers which investigate the theme of ‘Myths Today’, paying homage to the notion of myth as defined by Roland Barthes in the late 1950’s which provided a theoretical framework under which daily habits, as well as consumer practices, can be examined as socially constructed signs, idealized through verbal narratives. While ‘myth is a type of speech’, it is also a type of image; typeface, cinema, photography, sports, online networks, politics, TV shows, sound, and fashion can all serve as groundwork for mythical discourses. Under this framework, the book explores myths today, in the context of global networks, globalisation, visuals and mass communication. The interdisciplinary nature of the book provides a platform for discussion and research, broadens the scope of semiotic and visual communication thinking, and challenges the boundaries of various disciplines.