OECD's comprehensive review of rural policy in Italy. On average, rural regions in Italy have some of the highest GDP per capita among the OECD countries, yet unexploited potential remains. This analysis of rural Italy reveals heterogeneous economic conditions, an increasing elderly population and a diminished focus on environmental concerns. This suggests the need for a broader rural policy approach that reflects the changing demands upon rural resources and that considers other aspects of rurality including health, education and quality of life.