Nudging Green: Behavioral Economics and Environmental Sustainability

Nudging Green: Behavioral Economics and Environmental Sustainability
Author: Pardeep Singh
Publisher: Springer
Total Pages: 0
Release: 2024-09-22
Genre: Science
ISBN: 9783031659713

Our use or rather overuse of natural resources is having an increasingly drastic and adverse effect on the environment. Behavioural economics uses the concepts and elements of psychology and applies them in economic decision-making. It has been identified that behavioural economics can be used to tackle the issue of climate change by using ‘nudges’ to influence people to make choices that are more eco-friendly. Behavioural economics also accept the presence of cognitive biases in the decision-making process, and one solution to reduce the biases is instigating ‘nudges’ that increase the probability of making optimal decisions. The book therefore provides an in-depth understanding of the environmental and climatic issues and the role played by people’s psychology in addressing them. The book highlights cognitive biases and nudges that can be used to negate or reduce the negative impact of decision-making on the environment. The book provides a detailed explanation of the topic along with illustrations, tables, and case studies that make it easy to understand and apply the concepts. The methods, results, and topics covered in the book will be of particular interest to readers interested in behavioural economics, sustainable development, environmental conservation, and various biases that impact decision-making and the nudges that are used and can be used to bring environment protection. The main benefit that readers will derive from the book is a comprehensive understanding of behaviour, biases and nudge-based solutions and their potential to address major challenges faced while making decisions. The book is helpful for policymakers, researchers, practitioners, and students interested in behavioural economics, biases, sustainable development, and environmental protection.

New Perspectives for Environmental Policies Through Behavioral Economics

New Perspectives for Environmental Policies Through Behavioral Economics
Author: Frank Beckenbach
Publisher: Springer
Total Pages: 337
Release: 2015-09-25
Genre: Business & Economics
ISBN: 3319167936

This book presents essential insights on environmental policy derived from behavioral economics. The authors demonstrate the potential of behavioral economics to drive environmental protection and to generate concrete proposals for the efficient design of policy instruments. Moreover, detailed recommendations on how to use “nudges” and related instruments to move industry and society toward a sustainable course are presented. This book addresses the needs of environmental economists, behavioral economists and environmental policymakers, as well as all readers interested in the intersection between behavioral economics and environmental policy.

Behavioral Economics in Companies

Behavioral Economics in Companies
Author: Dominik Enste
Publisher:
Total Pages: 0
Release: 2023
Genre:
ISBN:

Climate protection is one of the greatest challenges society and economy are currently facing. In addition to policy (Macro level) and individual consumers (Micro level) also companies (Meso level) are confronted with increasing pressure to act more ecologically sustainable. Besides ecological improvement in the production processes and value chains, corporate transformation to more ecological sustainability also demands a development towards the office model of the future, the "Green Office" which is realized by the triade of "green IT", "green building" and "green behavior". This requires employees who are willing to change and structures who enable change. In view of the fact that employees in offices are not yet financially incentivized to act ecologically sustainable in the work context the question arises as to whether behavioral-economic insights can be used to motivate employees towards more ecological choices in their work life. By an intelligent and effective use of green nudges employees can be supported by adopting climate-friendly choices with regard to the following fields of action: energy efficiency, sustainable mobility and resource use. Exemplary nudges are gamification elements such as team bicycle or energy-saving competitions, feedback on electricity or fuel consumption, carpool simplifications and default changes such as double-sided printing. If properly designed, green nudges can combine corporate climate protection, fun, team spirit and freedom of choice and can, for instance, achieve significant savings of 6.5 percent in electricity consumption. If all offices used in the top 7 cities (Cologne, Düsseldorf, Stuttgart, Frankfurt, Hamburg, Munich, Berlin) would save an average of 6.5 percent electricity through green nudges, assuming an annual electricity consumption of 70kWh per m2 office area, 419,676 MWh, more than 176,000 tons of CO2 and 167.87 million euros in electricity costs could be yearly saved in Germany.

Behavioral Insights

Behavioral Insights
Author: Michael Hallsworth
Publisher: MIT Press
Total Pages: 250
Release: 2020-09-01
Genre: Psychology
ISBN: 0262539403

The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.

Handbook of Research on Sustainable Consumption

Handbook of Research on Sustainable Consumption
Author: Lucia A. Reisch
Publisher: Edward Elgar Publishing
Total Pages: 481
Release: 2015-02-27
Genre: Political Science
ISBN: 1783471271

This Handbook compiles the state of the art of current research on sustainable consumption from the world�s leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are fac

Green Nudges

Green Nudges
Author: Philip Manning
Publisher:
Total Pages: 90
Release: 2019
Genre: Economic policy
ISBN:

The Green Bundle

The Green Bundle
Author: Magali A. Delmas
Publisher: Stanford University Press
Total Pages: 262
Release: 2018-07-31
Genre: Business & Economics
ISBN: 1503606422

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

Nudge and the Law

Nudge and the Law
Author: Alberto Alemanno
Publisher: Bloomsbury Publishing
Total Pages: 400
Release: 2015-09-24
Genre: Law
ISBN: 178225949X

Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since public intervention works much better when it targets real people rather than imaginary beings assumed to be perfectly rational. Increasingly, governments around the world are keen to rely on those insights for reshaping public interventions in a wide range of policy areas such as energy, health, financial services and data protection. When policy-making meets behavioural sciences, effective and low-cost regulations can emerge in the form of default rules, smart disclosure and simplification requirements. While behaviourally-informed intervention has a huge potential for policymaking, it also attracts legitimacy and practicability concerns. Nudge and the Law takes a European perspective on those issues and explores the legal implications of the emergent phenomenon of behavioural regulation by focusing on the challenges and opportunities it may offer to EU policy-making and beyond.