Nordic fisheries at a crossroad explores how Nordic small-scale fisheries can develop to promote high value creation and product specialization. By looking at recent developments among small-scale but land-based food producers we suggest specialization and dedication as the main development strategies. The central notion is to break away from the price-competitive globalised fish markets and develop new products or distribution models. To succeed in this, there is a need for substantive and coordinated efforts to bridge the gap between conventional logics and the new development logics, between supply and demand. The vision should be to develop viable and composite markets for high quality and specialty fish products through dedication and specialization. Markets that go beyond the local and reach supermarkets and consumers on a national and international scale.