Non Obvious Guide To Pr And Communication
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| Author | : Rohit Bhargava |
| Publisher | : IdeaPress Publishing |
| Total Pages | : 270 |
| Release | : 2016-12-06 |
| Genre | : Business & Economics |
| ISBN | : 9781940858234 |
The Latest Edition Of The #1 Bestselling Trend Series Shared Online More Than 1 Million Times! The Non-Obvious series of books is an annual trend report on the top 15 trends likely to affect business and consumer behaviour in the upcoming year. The book has been a Wall Street Journal bestseller, the research has been viewed and shared online more by more than a million readers and the report has been a multi-year #1 best seller online.
| Author | : Shonali Burke |
| Publisher | : IdeaPress Publishing |
| Total Pages | : 204 |
| Release | : 2022-03 |
| Genre | : Business & Economics |
| ISBN | : 9781646870677 |
A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size. More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it. In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.
| Author | : |
| Publisher | : |
| Total Pages | : 380 |
| Release | : 1996 |
| Genre | : Education |
| ISBN | : |
| Author | : Gerard I. Nierenberg |
| Publisher | : Barnes & Noble Publishing |
| Total Pages | : 200 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : 9781566194013 |
This unique program teaches listeners how to "decode" and reply to non-verbal signals from friends and business associates when those signals are often vague and thus frequenly ignored
| Author | : Marshall B. Rosenberg |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1999 |
| Genre | : Communication |
| ISBN | : 9781892005021 |
Explains how to break patterns of thinking that lead to anger, depression and violence, transform potential conflicts into compassionate dialogues, speak your mind without creating resistance or hostility, hear whatever is said to you as a "please" or "thank you", create greater depth and caring in your intimate relationships, and motivate with compassion rather than with fear, guilt or shame.
| Author | : Tamara Gillis |
| Publisher | : |
| Total Pages | : 292 |
| Release | : 2021-09-24 |
| Genre | : |
| ISBN | : |
The IABC Guide for Practical Business Communication: A Global Standard Primer follows two previous books that addressed best practices in organizational communication (and the Inside Organizational Communication editions before that). Principles remain stable. Implementation evolves to meet pressing, current organizational needs. The competencies in this collection run the gamut from those expected of business leaders to strategic advisors to generalists/specialists and those just getting started. While the sections of this volume provide a framework to contain the competencies, readers will find a number of practices that could have been duplicated in a number of the sections. This is testament to the holistic nature of organizational communication and the roles we play in supporting our clients and employers. As you consider the competencies addressed in this book, you will find that its audience is threefold - from newcomers to the discipline to seasoned professionals, to administrators who might not have expertise in our discipline but are expected to supervise communication organizations. The authors in this collection have provided keen insights into the principles that lead decision making and application of communication practices as well as examples and cases for you to consider. Many authors (colleagues, practitioners, scholars) have reflected on the Global Standard and the IABC Career Roadmap as they presented their expertise. This book is intended to serve as a resource for all communication professionals - from those at the foundational level to those at the business leader level. And for those pursuing certification or academic degrees this collection will enhance your progress. Please note this book is intended for marketplaces in Australia and Japan. A separate listing is available for all other marketplaces.
| Author | : Barbara Miles |
| Publisher | : eBookIt.com |
| Total Pages | : 645 |
| Release | : 1999 |
| Genre | : Education |
| ISBN | : 1947954857 |
This book addresses the needs of children of all abilities, from those who use nonlinguistic forms of communication such as objects or body movements to those who use linguistic forms such as sign language or writing.
| Author | : Irini A. Stamatoudi |
| Publisher | : Kluwer Law International B.V. |
| Total Pages | : 576 |
| Release | : 2016-02-23 |
| Genre | : Law |
| ISBN | : 9041159991 |
More than a source of income and a means of protection for creators, rightholders, and the creative and entertainment industries, copyright is also a vehicle for technological advances and economic development. In the European Union, industries with intensive emphasis on intellectual property rights (mainly copyright) generate more than a quarter of employment and more than a third of economic activity. Yet copyright continues to be plagued by problematic attempts to balance the interests of rightholders, the public, consumers, intermediaries, collecting societies, different national legal traditions, and other forces, European and global. This book draws a comprehensive picture of current, pending, and proposed copyright developments – legislation, ‘communications,’ white papers, and court decisions – at the levels of the European Union and the World Intellectual Property Organization. Twenty-two well-known and prestigious experts on intellectual property law from seventeen jurisdictions worldwide contribute essays on particular trends in copyright, including discussions of the following and more: - making content available in an EU digital single market; - collective management and multi-territorial licensing; - exceptions for libraries and archives, education and research; - traditional knowledge and cultural expressions; - unjustified geoblocking; - illegal content on the Internet; - text and data mining; - copyright enforcement online; and - role of the European Court of Justice. Policy recommendations are also set forth, as well as a detailed conceptual framework for a potential EU Copyright Code. As a detailed and thoughtful overview of current trends in copyright internationally, this book has no peers. It is sure to be welcomed by practitioners, policymakers, academics, researchers, and business leaders for whom intellectual property rights, and especially copyright, are of the first importance.
| Author | : Gjyn O'Toole |
| Publisher | : Elsevier Health Sciences |
| Total Pages | : 528 |
| Release | : 2024-09-03 |
| Genre | : Medical |
| ISBN | : 0729598438 |
Essential guide to better communication in practice Communication is a core skill for all healthcare professionals, regardless of their specific discipline. The fifth edition of Communication: Core Interpersonal Skills for Healthcare Professionals provides a comprehensive introduction that will be invaluable for students undertaking any training program in health. The book guides students toward an understanding of all the basic communication techniques and skills they will need in practice. They will learn to develop self-awareness about the impact their words and actions might have on others, use a person-centred model to reconstruct their communication style and approach, and then apply their new knowledge and skills to real-life scenarios. Easy to read and logically ordered over four sections, this book will guide students towards developing lifelong communication skills that will ultimately enable optimal person-centred care, successful therapeutic relationships and positive patient outcomes. - A focus on person-centred care and culturally responsive communication - Assists students to reflect on their personal communication style and habits, then learn and practise strategies and skills to enhance future communication in practice - Builds confidence in communication through activities, scenarios and case studies - Explores communication with Indigenous peoples to improve healthcare outcomes - Includes digital communication – overviews and tips on navigating professional and personal electronic media - Scenarios, case studies, individual and group activities, role-plays and end-of-chapter questions support learning - Straightforward language makes learning accessible for students in all health disciplines - Student and instructor resources, including companion EAQ, companion video resource Stories in Healthcare Communication, quizzes, semester planner and a tutorial guide contribute to engaging students New to this edition - New chapter on the requirements of communication within multidisciplinary or interprofessional teams - Fully updated to reflect the latest research - Updated references throughout the text to reflect current discussion and requirements of communication in healthcare Instructor resources on Evolve: - PowerPoint slides - Semester planner - Tutorial activities - Testbank (MCQs) - Image collection Student and Instructor resources on Evolve: - Answers to end-of-chapter review questions - Student quiz (MCQ + T/F)
| Author | : Gjyn O'Toole |
| Publisher | : Elsevier Health Sciences |
| Total Pages | : 430 |
| Release | : 2012-07-14 |
| Genre | : Medical |
| ISBN | : 0729581004 |
This text introduces health sciences students to the various interpersonal communication skills that are commonly used within health settings to establish relationships with clients and fellow professionals, and improve therapeutic outcomes. It focuses on developing self awareness and skills for use in health settings and covers the types of scenarios commonly encountered in health settings that are rarely covered in generic professional communication texts. Perspectives and examples are drawn from a wide range of health professions. The book includes activities that will enable students to reflect on their experiences and practice using the skills. - Ancillary package including MCQs - Scenarios - Reflection questions - Health professions focus - Specific chapters on - - communicating with indigenous peoples - Culturally appropriate communication - Reflective practice - Self awareness
