No Return Copywriting
Author | : TONY MANILA |
Publisher | : EXCELLENCE LABS LLC |
Total Pages | : 124 |
Release | : |
Genre | : Business & Economics |
ISBN | : |
Copywriting is the discipline you need to master and it is found in almost every communication i.e. sales letters, video and advertising scripts, social media posts or email messages. If you are a professional writer, marketer or business owner, you should know that this discipline can make the difference between your success or failure. It is a discipline that has been used for a hundred years in the early 20th century and whose use exploded around 1950 with the development of communication. Copywriting once again to keep it alive in your mind is the art of writing texts that make people act, that make them sign up, ask for information, call, send a message and above all that make them sell. As a professional copywriter, you absolutely must master copywriting because if you don't master this discipline, if you don't master the art of writing sales letters or texts that make your prospects act, well, you don't deserve to be called a copywriter because you will waste a lot of money and time for your clients. In this book, you will get the basics of copywriting. You will know how to write good hooks that will make people act, that will hold their attention and that will make them read your sales texts. You will also know how to structure your messages to make your prospects act or to make your customers act to take action. In this book, you will have all the tricks that have been developed since the 50's and even a little bit before that are still very current today and that will allow you to maximize your communication operations. As its title indicates, this book is the memento of the good and complete writer. It is the little bible for those who change the world and situations through their writing. This is not a book to teach you how to write poems, but to use the right words to move and convince. You will discover what copywriting is, what it's for and how to get a customer's attention, retain them and then convince them to buy a product or service with a text. This book will be a guide for you to excel as a copywriter or to give better direction as an art director, marketing or advertising and sales manager, or as an executive or business owner. Reading this book will turn you into a communication professional, a salesperson who knows exactly what to write to get the customer to stop and choose their product. You will no longer be a simple literary person who just lines up words but an expert who knows how to convince.