Nike Better Is Temporary
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Author | : Sam Grawe |
Publisher | : |
Total Pages | : 320 |
Release | : 2021-01-25 |
Genre | : |
ISBN | : 9781838660512 |
At Nike, the desire to be the best is a journey, not a destination--better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporarywill serve as a manual of innovation and inspiration for generations to come.
Author | : Robert Jackson |
Publisher | : powerHouse Books |
Total Pages | : 268 |
Release | : 2002 |
Genre | : Photography |
ISBN | : 9781576871614 |
Looks at Nike's most memorable shoes, campaigns, athletes, moments, andelationship with basketball throughout the years.
Author | : Nike SB |
Publisher | : Rizzoli Publications |
Total Pages | : 354 |
Release | : 2018-10-30 |
Genre | : Design |
ISBN | : 0847866696 |
The first book on Nike's iconic DUNK SB, a mid-rise basketball court staple that has in the last two decades become a colorful (and often irreverent) icon of skate and street wear. Created in 2002, the Nike Dunk was adopted from the court by skateboarders and sneakerheads to become an icon of the streets. An early catalyst to evolving sneaker culture as we know it today, the Nike Dunk has enjoyed a storied legacy of reinvention through numerous iterations and creative collaborations proving to be an integral part of a culture obsessed with sneakers. To celebrate this legacy, Nike SB: The Dunk Book is the first book to present the historical archive of one of the most important shoes ever created. Worn by an ever-growing list of elite riders at competitions all over the world, Nike Dunks are prized as much for their funky, one-of-a-kind designs as well as their high performance. Nike SB: The Dunk Book is filled with stunning images that tell the visual story of Nike SB's most iconic styles. Including Danny Supas, Staple Pigeon Dunks, De La Soul Highs, Paris Dunks, U.N.K.L.Es, and Supreme Dunk SBs, this volume flaunts the signature color-ways and craftsmanship that Nike SBs are known for. Through enlightening anecdotes by the likes of Futura and Paul Rodriguez, readers get intimate accounts of how their favorite sneakers came to be. Also featured are archival images of Nike SB's most recognizable skaters rocking the iconic sneakers, including Eric Koston, Richard Mulder, Grant Taylor, Omar Salazar, Reese Forbes, Brian Anderson, Theotis Beasley, and Daniel Shimizu.
Author | : Sam Grawe |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Design |
ISBN | : 9788867226757 |
Author | : Kevin G. Bethune |
Publisher | : MIT Press |
Total Pages | : 209 |
Release | : 2024-02-06 |
Genre | : Business & Economics |
ISBN | : 026254847X |
The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.
Author | : Friedrich von Borries |
Publisher | : episode publishers |
Total Pages | : 110 |
Release | : 2004 |
Genre | : Advertising |
ISBN | : 9789059730144 |
Nike's urban marketing strategieën en hoe deze de stedelijke omgeving beïnvloeden.
Author | : Sian Conway-Wood |
Publisher | : Icon Books |
Total Pages | : 167 |
Release | : 2022-02-17 |
Genre | : Self-Help |
ISBN | : 1785788124 |
Climate change is now a mainstream conversation topic, and yet every week our recycling piles are still overflowing and we're faced with a steady stream of brands trying to persuade us to buy their eco-friendly products in our quest to live sustainably. For too long, corporations have shifted the eco-responsibility onto us, the consumers. It's time to push back and demand change. In Buyer Beware, Ethical Hour founder Sian Conway-Wood provides practical tips on how to stop consuming, advice on how to see through corporations' greenwashing, and steps to hold them accountable. In doing so we can create demand for sustainability in supply chains, and put pressure on decision makers to implement systemic change that puts people and planet above profit.
Author | : ITshades.com |
Publisher | : EGBG Services LLC |
Total Pages | : 119 |
Release | : 2021-02-11 |
Genre | : Business & Economics |
ISBN | : |
This document brings together a set of latest data points and publicly available information relevant Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Author | : Rachel Wilshaw |
Publisher | : Oxfam |
Total Pages | : 20 |
Release | : 2010 |
Genre | : Business logistics |
ISBN | : 1848141017 |
Author | : Tracy Carbasho |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 148 |
Release | : 2010-08-19 |
Genre | : Business & Economics |
ISBN | : 1598843435 |
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.