Niches And Economic Competition
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| Author | : John W. Dimmick |
| Publisher | : Routledge |
| Total Pages | : 169 |
| Release | : 2002-12-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135650314 |
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
| Author | : Eric Van Van Der Hope |
| Publisher | : |
| Total Pages | : 308 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9780977968428 |
The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.
| Author | : C. A. Tisdell |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 337 |
| Release | : 2013-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1781002398 |
'Ecological and economic systems share some fundamental characteristics that Clem Tisdell has beautifully illuminated. He has given us a much better handle on the roles of competition, diversity, evolution and sustainability in complex, interdependent ecological and economic systems. Our ability to build a sustainable and desirable future fundamentally depends on this integrated understanding.' – Robert Costanza, Portland State University, US This thought-provoking book explores the influences of market competition and diverse behaviours of economic agents on economic performance, particularly dynamic economic performance. Clem Tisdell illustrates – within evolutionary, dynamic and static contexts – how diversity can improve or impede economic performance. He addresses the fact the role of diversity in improving economic performance has been neglected by economic theorists by making economic diversity a focal point of economic analysis. In particular, special attention is given to the value of economic diversity and economic imperfections in improving the performance of economic processes in particular identified situations. Limitations of using market-like mechanisms for managing public bodies and business firms are discussed and the value of business cooperation (economic mutualism) as a means for improving economic performance is examined. It is also observed that as economies develop, different forms of economic competition and business cooperation evolve. Challenging yet accessible, this book will prove a stimulating read for academics and students in the fields of economics, industrial organization and business and management.
| Author | : Jonathan M. Chase |
| Publisher | : University of Chicago Press |
| Total Pages | : 223 |
| Release | : 2003-07 |
| Genre | : Nature |
| ISBN | : 0226101800 |
Why do species live where they live? What determines the abundance and diversity of species in a given area? What role do species play in the functioning of entire ecosystems? All of these questions share a single core concept—the ecological niche. Although the niche concept has fallen into disfavor among ecologists in recent years, Jonathan M. Chase and Mathew A. Leibold argue that the niche is an ideal tool with which to unify disparate research and theoretical approaches in contemporary ecology. Chase and Leibold define the niche as including both what an organism needs from its environment and how that organism's activities shape its environment. Drawing on the theory of consumer-resource interactions, as well as its graphical analysis, they develop a framework for understanding niches that is flexible enough to include a variety of small- and large-scale processes, from resource competition, predation, and stress to community structure, biodiversity, and ecosystem function. Chase and Leibold's synthetic approach will interest ecologists from a wide range of subdisciplines.
| Author | : George Kozmetsky |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 450 |
| Release | : 1997-01-31 |
| Genre | : Business & Economics |
| ISBN | : 9780792398547 |
Presents empirical evidence on the past, present, and future of the global electronics market in a series of comparative analyses of economic competitions using data pertaining to specific countries, industries, and companies. Seeing such competition as a complex dynamic process, compares the macroeconomic performance of selected nations, of their electronics industries, and of corporations in the clustering groups that spread along the electronic technology chain. Argues that the doctrine of free trade is irrelevant and that a country's advantage no longer depends on natural endowments such as climate and minerals, but can be created and accumulated by any country. Annotation copyrighted by Book News, Inc., Portland, OR
| Author | : Paul Belleflamme |
| Publisher | : Cambridge University Press |
| Total Pages | : 275 |
| Release | : 2021-11-11 |
| Genre | : Business & Economics |
| ISBN | : 1108625622 |
Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.
| Author | : Tevfik Dalgic |
| Publisher | : Psychology Press |
| Total Pages | : 288 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780789023308 |
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
| Author | : Zhenying Wang |
| Publisher | : Springer Nature |
| Total Pages | : 871 |
| Release | : 2019-11-23 |
| Genre | : Business & Economics |
| ISBN | : 9811503796 |
This book is devoted to establishing a completely new concept within economics referred to as "trading economics" which is a reconstructed economic system in theory that seeks perfect harmony between micro and macro elements in a structured way, hence making the economic theory a rigorous system supported by internal logical continuity. Representing a revolution of the existing theoretical framework, trading economics has changed the logic of mainstream economics. Specifically, it deduces the "macro whole" from the "micro individuals", and it introduces a systematic and comprehensive analysis approach. It stresses that within an interconnected world, the interaction between trading agents is the fundamental driving force behind the operation, development and evolution of the economic system.
| Author | : James P. Grover |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 356 |
| Release | : 1997-07-31 |
| Genre | : Science |
| ISBN | : 0412749300 |
As one of the most quantitative of ecological subdisciplines, resource competition is an important, central area of ecology. Recently research into this area has increased dramatically and resource competition models have become more complex. The characterisation of this phenomenon is therefore the aim of this book. Resource Competition seeks to identify the unifying principles emerging from experimental and theoretical approaches as well as the differences between organisms, illustrating that greater knowledge of resource competition will benefit human and environmental welfare. This book will serve as an indispensable guide to ecologists, evolutionary biologists and environmental managers, and all those interested in resource competition as an emerging discipline.
| Author | : Jagdish Sheth |
| Publisher | : Simon and Schuster |
| Total Pages | : 296 |
| Release | : 2002-05-14 |
| Genre | : Business & Economics |
| ISBN | : 0743234308 |
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.
