New Studies In Multimodality
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| Author | : Janina Wildfeuer |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 340 |
| Release | : 2019-11-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110608693 |
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.
| Author | : Kay O'Halloran |
| Publisher | : Routledge |
| Total Pages | : 291 |
| Release | : 2012-05-22 |
| Genre | : Foreign Language Study |
| ISBN | : 1136811176 |
The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality.
| Author | : Ognyan Seizov |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 307 |
| Release | : 2017-07-27 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1350026522 |
Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.
| Author | : John Bateman |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 424 |
| Release | : 2017-04-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110480042 |
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
| Author | : Gunther R. Kress |
| Publisher | : Taylor & Francis |
| Total Pages | : 234 |
| Release | : 2010 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0415320607 |
Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.
| Author | : Richard Andrews |
| Publisher | : Routledge |
| Total Pages | : 316 |
| Release | : 2018-04-27 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1315523876 |
This groundbreaking work takes multimodality studies in a new direction by applying multimodal approaches to the study of poetry and poetics. The book examines poetry’s visual and formal dimensions, applying framing theory to such case studies as Aristotle’s Poetics and Robert Lowell’s "The Heavenly Rain", to demonstrate both the implied, due to the form’s unique relationship with structure, imagery, and rhythm, and explicit forms of multimodality at work, an otherwise little-explored research strand of multimodality studies. The volume explores the theoretical implications of a multimodal approach to poetry and poetics to other art forms and fields of study, making this essential reading for students and scholars working at the intersection of language and communication, including multimodality, discourse analysis, and interdisciplinary literary studies.
| Author | : Emilia Djonov |
| Publisher | : Routledge |
| Total Pages | : 285 |
| Release | : 2013-09-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136249028 |
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
| Author | : Jonathan Alexander |
| Publisher | : Studies in Writing and Rhetori |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : Education |
| ISBN | : 9780814134122 |
Winner of the 2015 CCCC Outstanding Book Award As our field of composition studies invites students to compose with new media and multimedia, we need to ask about other possibilities for communication, representation, and making knowledge--including possibilities that may exceed those of the letter, the text based, the composed. In this provocative look at how composition incorporates new forms of media into actual classrooms, Jonathan Alexander and Jacqueline Rhodes argue persuasively that composition's embrace of new media and multimedia often makes those media serve the rhetorical ends of writing and composition, as opposed to exploring the rhetorical capabilities of those media. Practical employment of new media often ignores their rich contexts, which contain examples of the distinct logics and different affordances of those media, wasting the very characteristics that make them most effective and potentially revolutionary for pedagogy. On Multimodality: New Media in Composition Studies urges composition scholars and teachers to become aware of the rich histories and rhetorical capabilities of new media so that students' work with those media is enlivened and made substantive.
| Author | : Sumin Zhao |
| Publisher | : Routledge |
| Total Pages | : 214 |
| Release | : 2017-09-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1315520990 |
As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.
| Author | : Terry D. Royce |
| Publisher | : Routledge |
| Total Pages | : 426 |
| Release | : 2013-01-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136601635 |
New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field. With contributions from top scholars around the world, this work opens up the field of multimodal discourse analysis as it covers a wide range of interests such as computational linguistics, education, ideology, and media discourse. The range and scope of the chapters in this book provide groundbreaking insights into exploring and accounting for the various facets of multimodality in a range of texts and contexts. Initial chapters specifically aim to tackle theoretical issues, while subsequent chapters focus on important research areas such as writing and graphology, genre, ideology, computational concordancing, literacy, and cross cultural and cross linguistic issues. In the final chapters, an emphasis is placed on the educational implications of multimodality in first and second language contexts, a particularly new and interesting contribution.
