New Strategies In Higher Education Marketing
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| Author | : Tripathi, Purnendu |
| Publisher | : IGI Global |
| Total Pages | : 388 |
| Release | : 2013-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1466640154 |
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
| Author | : James A Burns |
| Publisher | : Routledge |
| Total Pages | : 192 |
| Release | : 2012-10-12 |
| Genre | : Business & Economics |
| ISBN | : 1136582495 |
With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
| Author | : Michael J. Worth |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 283 |
| Release | : 2019-07-25 |
| Genre | : Education |
| ISBN | : 1475845030 |
Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like? The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.” This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.
| Author | : Sam Choon-Yin |
| Publisher | : Business Expert Press |
| Total Pages | : 233 |
| Release | : 2021-12-22 |
| Genre | : Education |
| ISBN | : 1637421648 |
Competition to provide education is tense, attributed to the ease to access and process information. Technological development has also landed a terrible blow to the employment situation, which forces higher education institutions to review what and how their students learn. Yet, the desire to retain and grow the number of students and gain commercially can sometimes cloud judgment of educational leaders. They need to know that poorly made decisions hurt the businesses and students. In this book, Sam Choon-Yin explores how technological development has the potential to transform higher education. However, the same technology also has the potential to disrupt the education sector. The author provides a critical outlook on the prevailing practices of the higher education institutions. By drawing our attention to the various challenges, the author shows how teaching and learning can be effectively carried out in the digital age to serve the needs of students and hiring companies, and ultimately the institutions of higher learning. Understanding the issues and challenges means better design of and delivery of the curriculum. At a deeper level, the book raises a complex question of “what makes an education institution different” as they aim to define themselves by fulfilling students’ desire. Understanding these issues forms the basis of power for higher education institutions to remain competitive and relevant in the age of digitization.
| Author | : Anastasia Misseyanni |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 422 |
| Release | : 2018-04-06 |
| Genre | : Education |
| ISBN | : 1787144887 |
This book focuses on selected best practices for effective active learning in Higher Education. Contributors present the epistemology of active learning along with specific case studies from different disciplines and countries. Discussing issues around ICTs, collaborative learning, experiential learning and other active learning strategies.
| Author | : Günay, Durmu? |
| Publisher | : IGI Global |
| Total Pages | : 431 |
| Release | : 2021-01-29 |
| Genre | : Education |
| ISBN | : 1799839028 |
Competitive strategies and higher education-industry collaboration policies are playing a vital role in fostering the reputation and international rankings of higher education institutions. The positive impact of these policies may best be observed in the economic and social outputs of many countries such as the USA, Singapore, South Korea, and European Union (EU) countries such as Belgium, Germany, France, and the Netherlands. However, the number of academic publications that specifically concentrate on the impact of these policies on higher education institutions and authorities remains relatively limited. University-Industry Collaboration Strategies in the Digital Era is an essential research publication that provides comprehensive research on competitive strategies for higher education institutions that will allow them to forge beneficial partnerships with industries that will have a significant impact on their success. Highlighting a wide range of topics such as human resource management, network planning, and institutional structure, this book is ideal for administrators, education professionals, academicians, researchers, policymakers, and students.
| Author | : Babi?, Verica |
| Publisher | : IGI Global |
| Total Pages | : 695 |
| Release | : 2020-03-27 |
| Genre | : Education |
| ISBN | : 1799827097 |
Innovation in higher education is a process of institutional adaptation to changes in the environment that enables higher education institutions to improve their existing practice and to be innovative at different levels and in different forms. Moreover, innovativeness is also related to internal characteristics of higher education institutions. Innovation in higher education can be observed as a result of the changing contexts in which higher education institutions function. Adjacently, a comprehensive approach to considering innovativeness is needed in order to enable the examination of different elements of innovativeness in higher education, that is, to identify the key factors that (de)stimulate innovations and affect their interactions with other relevant stakeholders at the national level and beyond. The Handbook of Research on Enhancing Innovation in Higher Education Institutions is a critical scholarly book that examines innovativeness in higher education and its complications and diversity. Starting from the view that higher education is currently confronted by global forces that require new research ideas, the publication suggests that comprehensive understanding of innovativeness is imperative for higher education’s institutions in the 21st century. Analyzing the recognized trends within the publication and concluding which aspects should be taken to improve innovativeness in higher education, this reference book outlines quality and innovation in teaching, innovative university-business cooperation, institutional framework and governance of higher education institutions, knowledge management, and leadership and organizational culture. It is ideal for curriculum designers, administrators, researchers, policymakers, academicians, professionals, and students.
| Author | : Felix Maringe |
| Publisher | : McGraw-Hill Education (UK) |
| Total Pages | : 213 |
| Release | : 2008-12-16 |
| Genre | : Education |
| ISBN | : 0335236863 |
How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
| Author | : Tony Strike |
| Publisher | : Taylor & Francis |
| Total Pages | : 276 |
| Release | : 2017-07-14 |
| Genre | : Business & Economics |
| ISBN | : 1351797077 |
Higher Education Strategy and Planning is an indispensable guide for academic leaders, scholars, strategic planners and postgraduate students, particularly aimed at those who work in strategy and planning roles and leaders who need to plan and work with planners. The book is produced with the support of HESPA (the Higher Education Strategic Planners Association) and draws together experts from across the sector. Split into five parts, it covers context and positioning, integrated planning, centrality, co-ordination and cnnection, analytical capacity and capability, and insight and information.
| Author | : Teresa Flannery |
| Publisher | : Johns Hopkins University Press |
| Total Pages | : 257 |
| Release | : 2021-01-12 |
| Genre | : Education |
| ISBN | : 1421440342 |
How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
