Continuing to Broaden the Marketing Concept

Continuing to Broaden the Marketing Concept
Author: Dawn Iacobucci
Publisher: Emerald Group Publishing
Total Pages: 249
Release: 2020-09-17
Genre: Business & Economics
ISBN: 1787548260

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

Handbook of Research on New Product Development

Handbook of Research on New Product Development
Author: Peter N. Golder
Publisher: Edward Elgar Publishing
Total Pages: 469
Release: 2018
Genre: Business & Economics
ISBN: 1784718157

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

The Handbook of Research on Energy Entrepreneurship

The Handbook of Research on Energy Entrepreneurship
Author: Rolf W_stenhagen
Publisher: Edward Elgar Publishing
Total Pages: 401
Release: 2011-01-01
Genre: Business & Economics
ISBN: 0857931229

This timely Handbook provides an excellent overview of our knowledge on the drivers, influencing factors and outcomes of energy entrepreneurship. As the world grapples with global resource crunches and fights to reap the rewards of new energy technologies, a wide space for entrepreneurialopportunity has emerged. The Handbook of Research on Energy Entrepreneurship offers critical insight on how nations the world over can make full use of those opportunities.

Willingness to Accept for Instagram Accounts. First Empirical Evidence

Willingness to Accept for Instagram Accounts. First Empirical Evidence
Author: Andreas Banzerus
Publisher: Anchor Academic Publishing
Total Pages: 97
Release: 2016-10
Genre: Business & Economics
ISBN: 3960670710

Finding an incentive compatible method to assess account values can be seen as the bedrock of social media research across all platforms and is of crucial importance for researches and practitioners alike. This study presents a new method of applying the willingness to accept (instead of the commonly applied willingness to pay for establishing account values on Instagram), by modifying a randomised Vickrey Auction. Primary research among 1024 participants and 409 Instagram users measured the willingness to accept, in relation to demographic variables, account and interaction metrics. The average account was valued at 100 € median, correlating significantly with participants' income and prevalently with the number of followers. Other significant correlations were found in the duration since sign up, number of posts, average number of likes and comments as well as the decision to establish a micro blogging business. Findings are discussed by regarding the limitations and implications for Instagram's business model in terms of a Freemium model, insurances companies offering privacy enhancing features and ad campaign pricing when users engage in brand collaborations.

History Of Marketing Science, The (Second Edition)

History Of Marketing Science, The (Second Edition)
Author: Russell S Winer
Publisher: World Scientific
Total Pages: 848
Release: 2023-06-16
Genre: Business & Economics
ISBN: 9811272247

The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.

Fuel Distribution Networks

Fuel Distribution Networks
Author: Adam Strozek
Publisher: diplom.de
Total Pages: 89
Release: 2009-10-08
Genre: Business & Economics
ISBN: 3836636549

Inhaltsangabe:Introduction: Transport is a key factor in modern economies. There are an estimated 31.5 million road goods vehicles running on Europe s motorways each year, which are coping with a steadily increasing amount of goods transported. Although these vehicles are crucial to guarantee the ubiquitous goods availability we are used to, and to assure the flexibility of European industry, they are also part of mankind s most pressing current problems. For instance, the emission of greenhouse gases, i.e. carbon dioxide (CO2), methane (CH4), nitrous oxide (NO2), hydrofluorocarbons (HFC), perfluorocarbons (PFC) and sulphur hexafluoride (SF6), due to fuel combustion in goods transport constitutes about 20 per cent of overall greenhouse gas emission and is only outnumbered by emissions of the energy industry. Overall decrease of these contaminants shall be, of course, one of the main objectives in the long-term, but in particular within urban agglomerations it is also of great interest to decrease local emission levels as a first sep. Changing over to less carbon-intensive fuels can reduce local carbon dioxide and other emissions, even if the well-to-wheel emission level does not improve notably. Apart from the emission problem, nearly 99% of the overall fuel consumption in transport is provided by fossil fuels and therefore competing for the finite crude oil resources with other industries, in particular the energy industry. There are many different forecasts of how long world s oil reserves will last, but independently of these estimations it is undeniable that they will end sometime. Hence, it is the second vital transport-related challenge to make it independent from fossil energy resources by developing and introducing renewable fuels, complying technologies to run them and a reliable infrastructure to distribute them. Although there are still many problems to solve regarding technical issues, many viable solutions for running vehicles by other means than diesel and gasoline are already available. However, the biggest problem seems to be the distribution. Since vehicles and fueling infrastructure are complementarities, most customers do not use these vehicles because they can not refill them properly, and fuel companies do not introduce new fuel stations due to a lack of customers, that would use them. Consequently the main challenge currently is to break through this chicken-egg problem and build up a fuel distribution network, which [...]

Getting Smart

Getting Smart
Author: Tom Vander Ark
Publisher: John Wiley & Sons
Total Pages: 240
Release: 2011-09-20
Genre: Education
ISBN: 1118115872

A comprehensive look at the promise and potential of online learning In our digital age, students have dramatically new learning needs and must be prepared for the idea economy of the future. In Getting Smart, well-known global education expert Tom Vander Ark examines the facets of educational innovation in the United States and abroad. Vander Ark makes a convincing case for a blend of online and onsite learning, shares inspiring stories of schools and programs that effectively offer "personal digital learning" opportunities, and discusses what we need to do to remake our schools into "smart schools." Examines the innovation-driven world, discusses how to combine online and onsite learning, and reviews "smart tools" for learning Investigates the lives of learning professionals, outlines the new employment bargain, examines online universities and "smart schools" Makes the case for smart capital, advocates for policies that create better learning, studies smart cultures

Aligning Policies for a Low-carbon Economy

Aligning Policies for a Low-carbon Economy
Author: OECD
Publisher: OECD Publishing
Total Pages: 242
Release: 2015-07-03
Genre:
ISBN: 9264233296

This report produced in co-operation with the International Energy Agency (IEA), the International Transport Forum (ITF) and the Nuclear Energy Agency (NEA) identifies the misalignments between climate change objectives and policy and regulatory frameworks across a range of policy domains.

Handbook of the Economics of Marketing

Handbook of the Economics of Marketing
Author:
Publisher: Elsevier
Total Pages: 634
Release: 2019-09-19
Genre: Business & Economics
ISBN: 0444637656

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics

Energy and Innovation

Energy and Innovation
Author: M. S. van Geenhuizen
Publisher: Purdue University Press
Total Pages: 429
Release: 2010
Genre: Energy policy
ISBN: 1557535787

These books offer the work of leading representatives of academic, business, and government sectors worldwide who discuss current and future issues of critical importance for using science and technology to foster regional economic development and shared prosperity at home and abroad. Multidisciplinary perspectives provide state-of-the-art and useful knowledge to decision makers in both the private and public sectors---including informed and effective education, business, and government policies and strategies for the global knowledge economy. --Book Jacket.