NEP Introduction To Commerce [B. Com. Ist Semester (Introductory)]

NEP Introduction To Commerce [B. Com. Ist Semester (Introductory)]
Author: Dr. S. K. Singh,
Publisher: SBPD Publications
Total Pages: 286
Release: 2023-11-08
Genre: Business & Economics
ISBN:

1. Business Studies : Commerce, Business and Profession, 2. Sole Proprietorship or Sole Trade , 3. Partnership : Including Provisions of Limited Liability Partnership Act, 2008, 4. Private and Public Sector/Enterprises, 5. Joint Venture and Public/Private Partnership, 6. Company/Joint Stock Company,. 7. Banking Instruments, 8. Accounting—Meaning and Scope, 9 .Accounting Principles : Basic Concepts and Conventions, 10. Capital and Revenue Expenditure and Receipts, 11. Double Entry System—Rules of Debit and Credit, 12. Recording of Business Transactions : Journal , 13. Accounting Standards, 14. Simple Interest, 15. Compound Interest , 16. Bank Reconciliation Statement .

Principles of Marketing

Principles of Marketing
Author: Gary M. Armstrong
Publisher:
Total Pages:
Release: 2018
Genre: Customer relations
ISBN: 9781488620102

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Introducing Intercultural Communication

Introducing Intercultural Communication
Author: Shuang Liu
Publisher: SAGE
Total Pages: 330
Release: 2010-11-09
Genre: Business & Economics
ISBN: 1446259544

Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.

Principles of Management

Principles of Management
Author: David S. Bright
Publisher:
Total Pages: 0
Release: 2023-05-16
Genre:
ISBN: 9781998109166

Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Advanced Accounts (Complete)

Advanced Accounts (Complete)
Author: S C Gupta
Publisher: S. Chand Publishing
Total Pages: 2363
Release: 1997-12
Genre: Business & Economics
ISBN: 8121902789

Useful for UG and PG students

Introduction to Retailing

Introduction to Retailing
Author: Patrick M. Dunne
Publisher: Cengage Learning
Total Pages: 628
Release: 2011
Genre: Retail trade
ISBN: 9780538755078

Full-color, completely current, and packed with real-world cases and practical applications, this market-leading text brings retailing to life, vividly illustrating how fun, exciting, challenging, and rewarding a career in retailing can be, while helping you hone your skills and creativity to prepare for success in the fast-moving retail industry