National Image
Download National Image full books in PDF, epub, and Kindle. Read online free National Image ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Xiangfei Meng |
Publisher | : Springer Nature |
Total Pages | : 239 |
Release | : 2020-03-12 |
Genre | : Political Science |
ISBN | : 9811531471 |
This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.
Author | : Eugene D. Jaffe |
Publisher | : CBS Press |
Total Pages | : 244 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : |
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
Author | : Roberto Tejada |
Publisher | : U of Minnesota Press |
Total Pages | : 225 |
Release | : 2009 |
Genre | : Art |
ISBN | : 0816660816 |
The author offers a comprehensive study of Mexican photography from the early twentieth century to today, demonstrating how images have shaped identities in Mexico, the United States, and in the borderlands where the two nations and cultures intersect-the shared image environment. Cross-cultural expisodes that are contradictory, especially in terms of cultural and sexual difference are discussed. Analyzing such topics as territory, sexuality, and social and ethnic relations in image making, the author traces the connective thread that photography has provided between Mexican and U.S. American intellectual and cultural production, and in doing so, defines both nations.==Back cover.
Author | : Stephen Brooks |
Publisher | : Taylor & Francis |
Total Pages | : 144 |
Release | : 2024-04-02 |
Genre | : Political Science |
ISBN | : 1040014461 |
This book explores the psychological–cultural dimension of the United States–Canada relationship by analyzing how each country has viewed the other. Drawing on a wide range of data, including primary sources, secondary literature, and survey research, the methodology is historical/analytical, seeking to explicate and understand how Americans and Canadians, and their elites, have viewed one another from the moment they were launched on separate trajectories, why they developed and held such ideas, and what consequences these images had for the bilateral relationship between the countries. American and Canadian images of the other have deep roots and are, in many respects, recognizably the same today as they were many decades ago. Moreover, even when anchored to important realities of the other, such images influence the perception and interpretation of events, and actions taken by the other. How Americans and Canadians have viewed each other, the sources of these ideas, the way they have been influenced by each country’s domestic politics and place within the international system, and the consequences for their bilateral relationship are among the questions examined. Interdisciplinary in approach, the book will appeal to scholars and students of political science, international relations, and history.
Author | : Alexander Buhmann |
Publisher | : Springer |
Total Pages | : 156 |
Release | : 2016-08-29 |
Genre | : Language Arts & Disciplines |
ISBN | : 3658154071 |
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Author | : Diana Ingenhoff |
Publisher | : Routledge |
Total Pages | : 335 |
Release | : 2018-11-09 |
Genre | : Language Arts & Disciplines |
ISBN | : 135198442X |
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Author | : Dr Eirini Vlassi |
Publisher | : Academic Conferences and publishing limited |
Total Pages | : 549 |
Release | : 2023-06-08 |
Genre | : Business & Economics |
ISBN | : 1914587685 |
Author | : Wang Xiuli |
Publisher | : Routledge |
Total Pages | : 192 |
Release | : 2020-12-29 |
Genre | : Political Science |
ISBN | : 1000325881 |
The relation between China and Japan is one of the most important bilateral relationships in the world but how did the Japanese view China in ancient times? How did views change throughout the course of history? How could China’s image be improved in Japanese people’s eyes? This book provides an analysis of the history of contact between China and Japan and surveys the present situation to understand general views of Japanese society toward China. Through scientific public opinion surveys as well as in-depth interviews, the book examines ordinary and elite Japanese people’s views of Chinese culture, society, politics, the economy, media and Sino-Japanese relations. In addition, it analyzes the main causes of the formation of such views, and makes suggestions on promoting positive public opinions of China. The authors hope that this title can deepen Japanese society’s understanding and comprehension of China, help promote Sino-Japanese non-governmental exchange, and lay the foundation for continuous development of Sino-Japanese relations. This title will appeal to students and scholars of cultural studies, international relations and Asian studies.
Author | : Zreik, Mohamad |
Publisher | : IGI Global |
Total Pages | : 406 |
Release | : 2024-04-01 |
Genre | : Political Science |
ISBN | : |
In a world witnessing the transformative rise of China, the intricate dynamics of its soft power diplomacy have become a focal point of global attention. As geopolitical landscapes shift, the need to understand how China crafts its foreign policy, especially through the strategic use of soft power, becomes imperative. Soft Power and Diplomatic Strategies in Asia and the Middle East is a crucial resource to unraveling these complexities. The book addresses the post-COVID-19 changes in China's soft power application, providing an in-depth, comparative analysis of its diplomatic endeavors in the Middle East and East Asia. By exploring cultural exchanges, economic collaborations, and religious engagements, the book offers nuanced insights into China's strategies, making it an indispensable tool for academics, policymakers, diplomats, and those intrigued by contemporary geopolitics. This book aims to dissect the multifaceted approaches China employs to achieve its diplomatic objectives. From cultural initiatives to economic partnerships and religious engagements, the book unravels the adaptability and complexity of China's foreign policy mechanisms. Its primary objective is to provide a comparative framework for studying China's soft power diplomacy, filling a notable gap in existing scholarship. The interdisciplinary approach ensures rich, diverse analyses, fostering dialogues across international relations, Asian studies, and political science. By offering new theories, methodologies, and empirical data, the book not only challenges existing notions but also sparks further academic inquiry into the strategic use of soft power in foreign policy.
Author | : Chen Yi |
Publisher | : Taylor & Francis |
Total Pages | : 254 |
Release | : 2022-08-30 |
Genre | : Performing Arts |
ISBN | : 1000629481 |
Emphasizing the role of documentary in shaping a nation-state’s image, demonstrating social development and promoting cultural exchanges, this book examines the changes in China’s national image in documentaries at home and abroad since 1949. Based on theoretical frameworks of media sociology, political economy of communication and cultural studies, the book traces the development of Chinese documentary and discusses social transformation and cultural representation embodied in documentaries related to China. It is revealed how these works witness, reflect and interact with social transitions in all aspects of a modernizing China, as well as how documentary production struggles among and mediates between technology, market, ideology, social forces and professionalism. In terms of future prospects of documentary in an era when media convergence is burgeoning, the author explores feasible paths to further promotion of cross-cultural communication and China’s national image, by analyzing documentary aesthetics and representative cases of documentary practice. The title will appeal to scholars and students interested in culture and communication, documentary, film, media and Chinese society.