Private Label Strategy
| Author | : Nirmalya Kumar |
| Publisher | : Harvard Business Press |
| Total Pages | : 292 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781422101674 |
The growth in private labels has huge implications for managers on both sides.
National Brands And Private Labels In Retailing
Download National Brands And Private Labels In Retailing full books in PDF, epub, and Kindle. Read online free National Brands And Private Labels In Retailing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Advances in National Brand and Private Label Marketing
| Author | : Francisco J. Martinez-Lopez |
| Publisher | : Springer Nature |
| Total Pages | : 191 |
| Release | : 2020-05-13 |
| Genre | : Business & Economics |
| ISBN | : 3030477649 |
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Improving Marketing Strategies for Private Label Products
| Author | : Arslan, Yusuf |
| Publisher | : IGI Global |
| Total Pages | : 407 |
| Release | : 2019-09-20 |
| Genre | : Business & Economics |
| ISBN | : 1799802590 |
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
| Author | : Gómez-Suárez, Mónica |
| Publisher | : IGI Global |
| Total Pages | : 656 |
| Release | : 2016-06-20 |
| Genre | : Business & Economics |
| ISBN | : 1522502211 |
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Global Branding: Breakthroughs in Research and Practice
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 998 |
| Release | : 2019-07-05 |
| Genre | : Business & Economics |
| ISBN | : 1522592830 |
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
National Brands and Private Labels in Retailing
| Author | : Juan Carlos Gázquez-Abad |
| Publisher | : Springer |
| Total Pages | : 190 |
| Release | : 2014-06-10 |
| Genre | : Business & Economics |
| ISBN | : 3319071947 |
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
Meta-Analytic Procedures for Social Research
| Author | : Robert Rosenthal |
| Publisher | : SAGE |
| Total Pages | : 172 |
| Release | : 1991-05 |
| Genre | : Medical |
| ISBN | : 9780803942462 |
Considers meta-analytic procedures (the quantitative summary of a research domain) in sufficient detail for readers either to carry them out for themselves, or evaluate the procedures when used by others and offers advice about the applicability of these techniques to specific research questions.
Advances in National Brand and Private Label Marketing
| Author | : Francisco J. Martínez-López |
| Publisher | : Springer |
| Total Pages | : 207 |
| Release | : 2017-06-22 |
| Genre | : Business & Economics |
| ISBN | : 3319597019 |
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
Retailing in the 21st Century
| Author | : Manfred Krafft |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 458 |
| Release | : 2009-12-17 |
| Genre | : Business & Economics |
| ISBN | : 3540720030 |
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
The Routledge Companion to Contemporary Brand Management
| Author | : Francesca Dall'Olmo Riley |
| Publisher | : Routledge |
| Total Pages | : 818 |
| Release | : 2016-07-15 |
| Genre | : Business & Economics |
| ISBN | : 1317751574 |
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
