Narrativas Transmedia
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| Author | : Gambarato, Renira Rampazzo |
| Publisher | : IGI Global |
| Total Pages | : 371 |
| Release | : 2018-02-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1522537821 |
Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
| Author | : Lamelo Varela, Carles |
| Publisher | : Editorial UOC |
| Total Pages | : 124 |
| Release | : 2016-12-04 |
| Genre | : Computers |
| ISBN | : 8491163700 |
La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
| Author | : Hernández-Santaolalla, Víctor |
| Publisher | : IGI Global |
| Total Pages | : 457 |
| Release | : 2020-04-24 |
| Genre | : Business & Economics |
| ISBN | : 1799831205 |
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
| Author | : Roberto Aparici |
| Publisher | : Editorial GEDISA |
| Total Pages | : 237 |
| Release | : 2017-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 8416919747 |
| Author | : Matthew Freeman |
| Publisher | : Routledge |
| Total Pages | : 666 |
| Release | : 2018-10-09 |
| Genre | : Business & Economics |
| ISBN | : 1351054880 |
Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.
| Author | : Francisco Campos Freire |
| Publisher | : Springer |
| Total Pages | : 514 |
| Release | : 2016-11-21 |
| Genre | : Technology & Engineering |
| ISBN | : 3319460684 |
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
| Author | : Daniel Barredo-Ibáñez |
| Publisher | : Springer Nature |
| Total Pages | : 361 |
| Release | : 2023-02-10 |
| Genre | : Education |
| ISBN | : 2494069254 |
This is an open access book. CISOC’2022 – The 2022 International Conference on International Studies in Social Sciences and Humanities, invites the entire scientific, academic and professional community to present their contributions, which can be written in French, English, Spanish or Portuguese. All papers (full articles) will be submitted to a “double-blind review” by at least two members of the Scientific Committee, based on relevance, originality, importance and clarity. The papers presented must bring discussions on actual theoretical, or methodological, or empirical workshop proposals around Social Sciences and Humanities. The topics proposed for the Conference are related to: Psychology, Education, History, Linguistics and language, Political science, Religious studies, Philosophy, Globalization, Humanities, Archaeology, Anthropology, Inter-cultural studies, Development, Geography, Library and Information Sciences.
| Author | : Dilek Gürsoy |
| Publisher | : Routledge |
| Total Pages | : 95 |
| Release | : 2020-03-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000060853 |
Transmediality in Independent Journalism investigates mainstream journalism and its escape routes to independence through transmedia strategies. Within the scope of the latest debates in Turkey, the author argues that the function of transmediality in Turkish journalism is gradually shifting from being only a commercial entity to becoming a political system for social change, a survival mechanism for independent journalists to reach out to diverse audiences, and gain back the public trust. Bringing a fresh perspective to recent studies on cultures of transmediality along with an in-depth analysis of three contemporary Turkish cases, the book: Builds upon questions of whether transmedia storytelling can offer a support system to construct an alternative news media world in a political context such as Turkey’s Examines how transmedia storytelling can reach places the mainstream news media can’t control Explores whether transmedia storytelling can sustain the survival of an independent journalist in Turkey’s political context Looking beyond the case of Turkey, this study will be an important addition to the literature on rethinking journalistic form and practice, teaching transmedia strategies, and social communication. It will be of great benefit to students and scholars of journalism studies, transmedia studies, and media and communication studies.
| Author | : |
| Publisher | : BRILL |
| Total Pages | : 267 |
| Release | : 2022-11-21 |
| Genre | : History |
| ISBN | : 900451967X |
Imagining Latinidad examines how Latin American migrants use technology for public engagement, social activism, and to build digital, diasporic communities. Thanks to platforms like Facebook and YouTube, immigrants from Latin America can stay in contact with the culture they left behind. Members of these groups share information related to their homeland through discussions of food, music, celebrations, and other cultural elements. Despite their physical distance, these diasporic virtual communities are not far removed from the struggles in their homelands, and migrant activists play a central role in shaping politics both in their home country and in their host country. Contributors are: Amanda Arrais, Karla Castillo Villapudua, David S. Dalton, Jason H. Dormady, Carmen Gabriela Febles, Álvaro González Alba, Yunuen Ysela Mandujano-Salazar, Anna Marta Marini, Diana Denisse Merchant Ley, Covadonga Lamar Prieto, María del Pilar Ramírez Gröbli, David Ramírez Plascencia, Jessica Retis, Nancy Rios-Contreras, and Patria Román-Velázquez. Imagining Latinidad: Digital Diasporas and Public Engagement Among Latin American Migrants is now available in paperback for individual customers.
| Author | : Dari Escandell |
| Publisher | : John Benjamins Publishing Company |
| Total Pages | : 198 |
| Release | : 2019-11-07 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9027261849 |
This collection aims to provide answers regarding what the most recent trends are in research in literary reading. Based on that premise, it contains a rigorously selected and varied roster of investigations that focus on presenting and attempting to interpret and understand the most recent literary trends or tendencies, as well as the reasons for the propensities they create among the masses of young and adult readers. This selection of texts in English, Catalan and Spanish will give the reading specialist an idea of where today’s trends are headed, and how they point towards the formation of a new paradigm in matters of literature.
