This book examines the path that name, image, and likeness (NIL) has taken in the first years of the policy, how the expansion has led to differing approaches across state and universities, and how administrators in selected states are dealing with the rulemaking power they have. After an introduction contextualising how NIL policies have impacted the administrative approach at institutions, the remaining chapters focus on how NIL has altered the role of compliance offices and administrators tasked with monitoring academic and financial activity in athletic departments. Chapters leverage theories of policy diffusion and implementation to offer context on the topics from administrative and policy perspectives, whilst also examining how entrepreneurs are both using the policies to advance the status of the athletic arms of their institutions while dealing with these compliance struggles. The authors conclude with a discussion of an unsettled policy landscape and whether stricter guidelines are on the horizon. Name, Image, and Likeness Policies will appeal to both scholars studying sport and law, public policy, public administration, state politics, and governance, as well as readers seeking to better understand what impacts NIL is having on the college system, and students connected to major sports such as college football and basketball.