Na Arena Do Marketing Politico
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Author | : Adolpho Queiroz |
Publisher | : Summus Editorial |
Total Pages | : 352 |
Release | : 2006 |
Genre | : Language Arts & Disciplines |
ISBN | : 9788532302168 |
Este livro estuda as eleições presidenciais brasileiras da ótica da comunicação social e da propaganda política. A obra explicita a questão da ideologia e da linguagem na política e analisa os contextos eleitorais de Prudente de Morais a Fernando Henrique Cardoso, mostrando como foram utilizados os recursos de comunicação ao longo do tempo e de acordo com a evolução tecnológica.
Author | : |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Campaign management |
ISBN | : 9786556470719 |
Author | : Carlos Salazar Vargas |
Publisher | : |
Total Pages | : |
Release | : 2010 |
Genre | : Branding (Marketing) |
ISBN | : 9786074871364 |
Author | : Carlos Salazar Vargas |
Publisher | : |
Total Pages | : 228 |
Release | : 1988 |
Genre | : Political Science |
ISBN | : |
Author | : Bettina Schmidt |
Publisher | : BRILL |
Total Pages | : 566 |
Release | : 2016-09-19 |
Genre | : Religion |
ISBN | : 9004322132 |
The Brill Handbook of Contemporary Religions in Brazil provides an unprecedented overview of Brazil’s religious landscape. It offers a full, balanced and contextualized portrait of contemporary religions in Brazil, bringing together leading scholars from both Brazil and abroad, drawing on both fieldwork and detailed reviews of the literatures. For the first time a single volume offers overviews by leading scholars of the full range of Brazilian religions, alongside more theoretically oriented discussions of relevant religious and culture themes. This Handbook’s three sections present specific religions and groups of traditions, Brazilian religions in the diaspora, and issues in Brazilian religions (e.g., women, possession, politics, race and material culture).
Author | : |
Publisher | : |
Total Pages | : 570 |
Release | : 2001 |
Genre | : Communication |
ISBN | : |
Author | : Markus Balkenhol |
Publisher | : Berghahn Books |
Total Pages | : 288 |
Release | : 2019-11-04 |
Genre | : Religion |
ISBN | : 1789204844 |
Focusing on mobility, religion, and belonging, the volume contributes to transatlantic anthropology and history by bringing together religion, cultural heritage and placemaking in the Atlantic world. The entanglements of these domains are ethnographically scrutinized to perceive the connections and disconnections of specific places which, despite a common history, are today very different in terms of secular regimes and the presence of religion in the public sphere. Ideally suited to a variety of scholars and students in different fields, Atlantic Perspectives will lead to new debates and conversations throughout the fields of anthropology, religion and history.
Author | : Nelio Oliveira |
Publisher | : Springer Science & Business Media |
Total Pages | : 246 |
Release | : 2011-08-30 |
Genre | : Business & Economics |
ISBN | : 3790827592 |
This book attempts to characterize a new organizational form that is now visible in many companies as a substitute of previous forms related to mechanized or mechanistic standards. The book is based on the approach of organizational structure and on Henry Mintzberg’s work on organizational configurations. As a matter of fact, it attempts to supplement and update Mintzberg's organizational taxonomy, taking into account changes in the structure and work organization of business firms. The book is written for all people whose work is related to organizations and who are interested in the subjects it deals with.
Author | : Richard Hofstadter |
Publisher | : Vintage |
Total Pages | : 370 |
Release | : 2008-06-10 |
Genre | : Political Science |
ISBN | : 0307388441 |
This timely reissue of Richard Hofstadter's classic work on the fringe groups that influence American electoral politics offers an invaluable perspective on contemporary domestic affairs.In The Paranoid Style in American Politics, acclaimed historian Richard Hofstadter examines the competing forces in American political discourse and how fringe groups can influence — and derail — the larger agendas of a political party. He investigates the politics of the irrational, shedding light on how the behavior of individuals can seem out of proportion with actual political issues, and how such behavior impacts larger groups. With such other classic essays as “Free Silver and the Mind of 'Coin' Harvey” and “What Happened to the Antitrust Movement?, ” The Paranoid Style in American Politics remains both a seminal text of political history and a vital analysis of the ways in which political groups function in the United States.
Author | : Bruce Bimber |
Publisher | : Oxford University Press |
Total Pages | : 240 |
Release | : 2003-09-11 |
Genre | : Political Science |
ISBN | : 9780198034575 |
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.