Myths Of Pr
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| Author | : Rich Leigh |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 225 |
| Release | : 2017-04-03 |
| Genre | : Business & Economics |
| ISBN | : 0749479604 |
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
| Author | : Jim Macnamara |
| Publisher | : Peter Lang Incorporated, International Academic Publishers |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : Journalism |
| ISBN | : 9781433124273 |
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.
| Author | : Mark Weiner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 274 |
| Release | : 2006-06-12 |
| Genre | : Business & Economics |
| ISBN | : 0787985996 |
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
| Author | : Mariana Mazzucato |
| Publisher | : Anthem Press |
| Total Pages | : 284 |
| Release | : 2015 |
| Genre | : |
| ISBN | : 1783085215 |
List of Tables and Figures; List of Acronyms; Acknowledgements; Introduction: Thinking Big Again; Chapter 1: From Crisis Ideology to the Division of Innovative Labour; Chapter 2: Technology, Innovation and Growth; Chapter 3: Risk-Taking State: From 'De-risking' to 'Bring It On!'; Chapter 4: The US Entrepreneurial State; Chapter 5: The State behind the iPhone; Chapter 6: Pushing vs. Nudging the Green Industrial Revolution; Chapter 7: Wind and Solar Power: Government Success Stories and Technology in Crisis; Chapter 8: Risks and Rewards: From Rotten Apples to Symbiotic Ecosystems; Chapter 9: So.
| Author | : Margaret Evans Alice |
| Publisher | : Checkerboard Books |
| Total Pages | : 164 |
| Release | : 1989 |
| Genre | : Social Science |
| ISBN | : 9780026894128 |
A collection of twenty Greek and Roman myths including Apollo and Diana, Arcas and Callisto, and Pomona and Vertumnus.
| Author | : W. Joseph Campbell |
| Publisher | : Univ of California Press |
| Total Pages | : 366 |
| Release | : 2017 |
| Genre | : History |
| ISBN | : 0520291298 |
Many of American journalism’s best-known and most cherished stories are exaggerated, dubious, or apocryphal. They are media-driven myths, and they attribute to the news media and their practitioners far more power and influence than they truly exert. In Getting It Wrong, writer and scholar W. Joseph Campbell confronts and dismantles prominent media-driven myths, describing how they can feed stereotypes, distort understanding about the news media, and deflect blame from policymakers. Campbell debunks the notions that the Washington Post’s Watergate reporting brought down Richard M. Nixon’s corrupt presidency, that Walter Cronkite’s characterization of the Vietnam War in 1968 shifted public opinion against the conflict, and that William Randolph Hearst vowed to “furnish the war” against Spain in 1898. This expanded second edition includes a new preface and new chapters about the first Kennedy-Nixon debate in 1960, the haunting Napalm Girl photograph of the Vietnam War, and bogus quotations driven by the Internet and social media.
| Author | : Matias Rodsevich |
| Publisher | : Matias Rodsevich |
| Total Pages | : 231 |
| Release | : 2020-10-07 |
| Genre | : Business & Economics |
| ISBN | : 9090337105 |
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
| Author | : Sandra Stahl |
| Publisher | : Lid Publishing |
| Total Pages | : 0 |
| Release | : 2018-03-20 |
| Genre | : Management |
| ISBN | : 9780999187104 |
Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --
| Author | : Trevor Morris |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 334 |
| Release | : 2017-09-16 |
| Genre | : Business & Economics |
| ISBN | : 1350304662 |
This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR
| Author | : Kevin J. Clancy |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 354 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : 9780070113619 |
In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
