My Green Manifesto

My Green Manifesto
Author: David Gessner
Publisher: Milkweed Editions
Total Pages: 244
Release: 2011
Genre: Nature
ISBN: 1571313249

Gessner makes a frank and funny case for a new environmentalism, cautioning us against the modern pitfalls of holier-than-thou posturing, capitalist green vendors, and fractured special-interest groups. He also suggests that global problems, though real, are disempowering, arguing instead for a movement focused on local issues and grounded in a more basic defense of home.

My Green Manifesto

My Green Manifesto
Author: David Gessner
Publisher: Milkweed Editions
Total Pages: 243
Release: 2011-07-12
Genre: Nature
ISBN: 1571318364

All environmentalism is local: “A wonderfully readable book” about saving the planet by focusing first on our own habitats (The Boston Globe). Though environmental awareness is on the rise, our march toward ecological collapse continues. What was once a movement based primarily on land preservation, endangered species, and policy reform is now a fractured mess of back-to-the-landers, capitalist “green lifestyle” vendors, technology worshipers, and countless special interest groups. Inspired by a rough-and-tumble journey across country and down river, David Gessner, a John Burroughs Award winner, makes the case for a new environmentalism. In a frank, funny, and incisive call to arms that spans from the Cape Wind Project to the Monkey Wrench Gang, he considers why we do or do not fight to protect and restore wilderness, and reminds us why it’s time to join the fray. Known as an environmental advocate “reminiscent of Edward Abbey” (Library Journal), Gessner rebels against this fragmented environmentalism and holier-than-thou posturing. He also suggests that global problems, though real, are disempowering. While introducing us to lovable, stubborn Dan Driscoll, “a regular guy fighting a local fight for a limited wilderness,” he argues for a movement focused on local issues and grounded in a more basic, more holistic—and ultimately more effective—defense of home. “Funny and inspiring.” —Publishers Weekly (starred review)

Hard Green

Hard Green
Author: Peter W Huber
Publisher: Basic Books
Total Pages: 260
Release: 2008-08-01
Genre: Social Science
ISBN: 0786723432

This book sets out the case for Hard Green, a conservative environmental agenda. Modern environmentalism, Peter Huber argues, destroys the environment. Captured as it has been by the Soft Green oligarchy of scientists, regulators, and lawyers, modern environmentalism does not conserve forests, oceans, lakes, and streams - it hastens their destruction. For all its scientific pretension, Soft Green is not green at all. Its effects are the opposites of green. This book lays out the alternative: a return to Yellowstone and the National Forests, the original environmentalism of Theodore Roosevelt and the conservation movement. Chapter by chapter, Hard Green takes on the big issues of environmental discourse from scarcity and pollution to efficiency and waste disposal. This is the Hard Green manifesto: Rediscover TAR. Reaffirm the conservationist ethic. Expose the Soft Green fallacy. Reverse the Soft Green agenda. Save the environment from the environmentalists.

Mobilizing the Green Imagination

Mobilizing the Green Imagination
Author: Anthony Weston
Publisher: New Society Publishers
Total Pages: 194
Release: 2012-05-01
Genre: Social Science
ISBN: 0865717095

Elegant and audacious possibilities that push the boundaries of contemporary environmentalism

The Green Marketing Manifesto

The Green Marketing Manifesto
Author: John Grant
Publisher: John Wiley & Sons
Total Pages: 291
Release: 2009-08-11
Genre: Business & Economics
ISBN: 0470687312

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Manifesto

Manifesto
Author: Dale Vince
Publisher: Random House
Total Pages: 267
Release: 2020-11-26
Genre: Business & Economics
ISBN: 1473579007

"Revealing, inspiring and funny. This book is a joy to romp through, which is good, because its final chapter is the important truth we all need to hear and understand if we are to survive this mess we've made" - Chris Packham "I found Manifesto enthralling, thought-provoking and I learnt so much from it. Nor had I any idea that we had our own Archimedes living in The Cotswolds." - Jilly Cooper How one maverick entrepreneur took on UK energy... and won. Dale Vince never intended to start a business. Driven by a passion for sustainability, he left school aged 15 and became a New Age traveller, living for free in a wind-powered double decker bus. But after building his first wind turbine, he realised that to change the world he needed to be on the grid, not off it. In 1996 he founded green energy company Ecotricity based on principles of social, financial and environmental sustainability, and changed the landscape of UK energy forever. Since then, Dale has been appointed a UN ambassador for climate issues, become the owner of the first ever vegan football club, and amassed a fortune of over £120 million built on sustainability. He has also been a vocal supporter of Extinction Rebellion which, like Ecotricity, is based in Stroud. In this book, he shares his single-minded and uniquely purpose-orientated approach to business, with lessons learned from experience that will speak to any fledgling entrepreneur. This is the story of a man whose unwavering mission to help save the environment has driven him all the way to the top, and a powerful manifesto for anyone who wants to change the world.

Green Supply Chains

Green Supply Chains
Author: Stuart Emmett
Publisher: John Wiley & Sons
Total Pages: 316
Release: 2010-05-03
Genre: Business & Economics
ISBN: 0470689412

This book answers the following five fundamental questions: What are the tangible and intangible benefits of moving towards a green supply chain? What are the costs, both direct and indirect? What influence do we have over our suppliers, their suppliers and our customers that would allow us to jointly work together and move the supply chain towards a green supply chain? How will we communicate and measure our progress towards the green supply chain to the key stakeholders? How will we engage them? What barriers to green supply chains can be expected and how can these be overcome? For all those responsible for steering supply chain decisions this book will be an invaluable asset, particularly as the 'greening of business' grows ever important.

Stop Saving the Planet!: An Environmentalist Manifesto

Stop Saving the Planet!: An Environmentalist Manifesto
Author: Jenny Price
Publisher: W. W. Norton & Company
Total Pages: 144
Release: 2021-04-20
Genre: Nature
ISBN: 039354088X

"Pithy, funny, exasperated, and informed…You cannot read a more important hundred pages than Stop Saving the Planet!" —Richard White, author of The Republic for Which It Stands We’ve been "saving the planet" for decades!…And environmental crises just get worse. All this hybrid driving and LEED building and carbon trading seems to accomplish little to nothing—and low-income communities continue to suffer the worst consequences. Why aren’t we cleaning up the toxic messes and rolling back climate change? And why do so many Americans hate environmentalists? Jenny Price says Enough already! with this short, fun, fierce manifesto for an environmentalism that is hugely more effective, a whole lot fairer, and infinitely less righteous. She challenges you, corporate sustainability officers, and the EPA to think and act completely anew—and to start right now—to ensure a truly habitable future.

The Tarball Chronicles

The Tarball Chronicles
Author: David Gessner
Publisher: Milkweed Editions
Total Pages: 322
Release: 2011
Genre: Nature
ISBN: 1571313338

The Deepwater Horizon oil spill was the worst offshore oil spill in U.S. history: over the course of three months, nearly five million barrels of crude oil gushed into the waters of the Gulf of Mexico and washed up along our coast. Yet it was an avoidable environmental catastrophe preceded by myriad others, from Three-Mile Island to the Exxon Valdez. Traveling the shores of the Gulf from east to west with oceanographers, subsistence fisherman, seafood distributors, and other long-time Gulf residents, acclaimed author and environmental advocate David Gessner offers an affecting account of the aftermath of the Deepwater Horizon oil spill. With The Tarball Chronicles Gessner tells a story that extends beyond the archetypal oil-soaked pelican, beyond politics, beyond BP. Instead he explores the ecosystem of the Gulf as a complicated whole and focuses on the people whose lives and livelihoods have been jeopardized by the spill. He reintroduces this oil spill as a template for so many man-made disasters and the long-term consequences they pose for ecosystems and communities. From the compelling people and places Gessner encounters on his journey we learn not only the extensive consequences of our actions but also how to break a destructive cycle. Throughout, The Tarball Chronicles suggests we can make a change in the way we live and prevent future disasters if we are willing to fundamentally rethink our connections to the natural world. "This is a book about connections," Gessner writes, "and never have we needed to make connections like we do right now."

How to Avoid a Climate Disaster

How to Avoid a Climate Disaster
Author: Bill Gates
Publisher: Knopf Canada
Total Pages: 240
Release: 2021-02-16
Genre: Science
ISBN: 0735280452

NEW YORK TIMES BESTSELLER NATIONAL BESTSELLER In this urgent, singularly authoritative book, Bill Gates sets out a wide-ranging, practical--and accessible--plan for how the world can get to zero greenhouse gas emissions in time to avoid an irreversible climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help and guidance of experts in the fields of physics, chemistry, biology, engineering, political science and finance, he has focused on exactly what must be done in order to stop the planet's slide toward certain environmental disaster. In this book, he not only gathers together all the information we need to fully grasp how important it is that we work toward net-zero emissions of greenhouse gases but also details exactly what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. He describes the areas in which technology is already helping to reduce emissions; where and how the current technology can be made to function more effectively; where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete plan for achieving the goal of zero emissions--suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but by following the guidelines he sets out here, it is a goal firmly within our reach.