Fundamentals of Vehicle Dynamics

Fundamentals of Vehicle Dynamics
Author: Thomas Gillespie
Publisher: SAE International
Total Pages: 512
Release: 2021-04-29
Genre: Technology & Engineering
ISBN: 1468601776

A world-recognized expert in the science of vehicle dynamics, Dr. Thomas Gillespie has created an ideal reference book that has been used by engineers for 30 years, ranging from an introduction to the subject at the university level to a common sight on the desks of engineers throughout the world. As with the original printing, Fundamentals of Vehicle Dynamics, Revised Edition, strives to find a middle ground by balancing the need to provide detailed conceptual explanations of the engineering principles involved in the dynamics of ground vehicles with equations and example problems that clearly and concisely demonstrate how to apply such principles. A study of this book will ensure that the reader comes away with a solid foundation and is prepared to discuss the subject in detail. Ideal as much for a first course in vehicle dynamics as it is a professional reference, Fundamentals of Vehicle Dynamics, Revised Edition, maintains the tradition of the original by being easy to read and while receiving updates throughout in the form of modernized graphics and improved readability. Inasmuch as the first edition proved to be so popular, the Revised Edition intends to carry on that tradition for a new generation of engineers.

Advertising and Promotion

Advertising and Promotion
Author: Chris Hackley
Publisher: SAGE
Total Pages: 330
Release: 2021-01-27
Genre: Business & Economics
ISBN: 1529756146

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers