Multimodality And Identity
Download Multimodality And Identity full books in PDF, epub, and Kindle. Read online free Multimodality And Identity ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Theo van Leeuwen |
Publisher | : Routledge |
Total Pages | : 152 |
Release | : 2021-07-28 |
Genre | : Language Arts & Disciplines |
ISBN | : 1000408647 |
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.
Author | : Sigrid Norris |
Publisher | : Routledge |
Total Pages | : 98 |
Release | : 2020-02-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1000041840 |
This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.
Author | : Sigrid Norris |
Publisher | : Walter de Gruyter |
Total Pages | : 317 |
Release | : 2011 |
Genre | : Language Arts & Disciplines |
ISBN | : 1934078271 |
This monograph proposes a new theoretical and methodological perspective on identity called multimodal interaction analysis (Norris 2004). While many discourse studies analyze spoken language, this book moves from discourse analysis to multimodal discourse analysis. The author illustrates this new perspective through extended ethnographic study of two women living in Germany.
Author | : Monika Bednarek |
Publisher | : A&C Black |
Total Pages | : 281 |
Release | : 2010-02-14 |
Genre | : Language Arts & Disciplines |
ISBN | : 1847064833 |
Martin and Bednarek address the need for innovative analyses of multi-modal discourse, identity and affiliation within functional linguistics.
Author | : Monika Bednarek |
Publisher | : Bloomsbury Publishing |
Total Pages | : 429 |
Release | : 2011-10-27 |
Genre | : Language Arts & Disciplines |
ISBN | : 144117544X |
New Discourse on Language addresses the need for innovative analyses of multi-modal discourse, identity and affiliation within functional linguistics. The chapters in this volume are connected by their common underlying theoretical approach, Systemic Functional Linguistics (SFL), and by their focus on semantic variation (across modalities of communication and between speakers) as well as the negotiation of identity and affiliation. The analyses focus on a diverse range of texts from very different contexts, using analytic techniques that are based on the latest research in this field. They represent a wealth of exploratory, innovative and challenging perspectives, and are a key contribution to the extension of systemic-functional theory to the analysis of multimodality, identity and affiliation. The volume is of interest to linguists, applied linguists, semioticians, and communication theorists.
Author | : Carey Jewitt |
Publisher | : |
Total Pages | : 0 |
Release | : 2016-09-19 |
Genre | : Communication |
ISBN | : 9781138245198 |
"The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.
Author | : Robert James Gray |
Publisher | : Springer Nature |
Total Pages | : 247 |
Release | : 2022-09-30 |
Genre | : Language Arts & Disciplines |
ISBN | : 3030979334 |
This book offers a novel framework for describing and understanding student identity via the central concept of "genre practices", developed through an empirical focus on multimodality within the genre of English as a medium of instruction (EMI) undergraduate presentations. The author draws on interviews with undergraduate psychology students and recordings of their presentations to argue that by engaging in the multimodal practices of classroom presentations, presenters (re)produce both the genre and their identities as students. The resulting theory of student identity is widely applicable to tertiary settings, and the methodology described is applicable to the study of practices and identity in a range of other classroom genres. The book will therefore be of interest not only to researchers in EMI and TESOL settings, but also any tertiary-level educational practitioners whose courses include presentations.
Author | : Markus A. Höllerer |
Publisher | : Emerald Group Publishing |
Total Pages | : 255 |
Release | : 2017-12-06 |
Genre | : Business & Economics |
ISBN | : 1787434516 |
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Author | : Moisès Esteban-Guitart |
Publisher | : Cambridge University Press |
Total Pages | : 151 |
Release | : 2016-08-18 |
Genre | : Education |
ISBN | : 1107147115 |
This book provides an invaluable resource for researchers who wish to improve education by bridging students, school, family, and community resources. Based in connecting experiences in and out of school, it suggests a strategy to put students' practices, cultures, and identities in the center of a twenty-first-century education.
Author | : Gunther R. Kress |
Publisher | : Taylor & Francis |
Total Pages | : 234 |
Release | : 2010 |
Genre | : Language Arts & Disciplines |
ISBN | : 0415320607 |
Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.