Multiattribute Decisions in Marketing
Author | : Paul E. Green |
Publisher | : |
Total Pages | : 396 |
Release | : 1973 |
Genre | : Decision making |
ISBN | : |
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Author | : Paul E. Green |
Publisher | : |
Total Pages | : 396 |
Release | : 1973 |
Genre | : Decision making |
ISBN | : |
Author | : Paul E. Green |
Publisher | : |
Total Pages | : 424 |
Release | : 1973 |
Genre | : Business & Economics |
ISBN | : |
Author | : Ching-Lai Hwang |
Publisher | : Springer Science & Business Media |
Total Pages | : 274 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 3642483186 |
This mono graph is intended for an advanced undergraduate or graduate course as weIl as for the researchers who want a compilation of developments in this rapidly growing field of operations research. This is a sequel to our previous work entitled "Multiple Objective Decision Making--Methods and Applications: A State-of-the-Art Survey," (No. 164 of the Lecture Notes). The literature on methods and applications of Multiple Attribute Decision Making (MADM) has been reviewed and classified systematically. This study provides readers with a capsule look into the existing methods, their char acteristics, and applicability to analysis of MADM problems. The basic MADM concepts are defined and a standard notation is introduced in Part 11. Also introduced are foundations such as models for MADM, trans formation of attributes, fuzzy decision rules, and methods for assessing weight. A system of classifying seventeen major MADM methods is presented. These methods have been proposed by researchers in diversified disciplines; half of them are classical ones, but the other half have appeared recently. The basic concept, the computational procedure, and the characteristics of each of these methods are presented concisely in Part 111. The computational procedure of each method is illustrated by solving a simple numerical example. Part IV of the survey deals with the applications of these MADM methods.
Author | : G. Fandel |
Publisher | : Springer Science & Business Media |
Total Pages | : 590 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 3642487823 |
He consider a cone dominance problem: given a "preference" cone lP and a set n X ~ R of available, or feasible, alternatives, the problem is to identify the non dominated elements of X. The nonzero elements of lP are assumed to model the do- nance structure of the problem so that y s X dominates x s X if Y = x + P for some nonzero p S lP. Consequently, x S X is nondominated if, and only if, ({x} + lP) n X = {x} (1.1) He will also refer to nondominated points as efficient points (in X with respect to lP) and we will let EF(XJP) denote the set of such efficient points. This cone dominance problem draws its roots from two separate, but related, ori gins. The first of these is multi-attribute decision making in which the elements of the set X are endowed with various attributes, each to be maximized or minimized.
Author | : C.-L. Hwang |
Publisher | : Springer Science & Business Media |
Total Pages | : 366 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 3642455115 |
Decision making is the process of selecting a possible course of action from all the available alternatives. In almost all such problems the multiplicity of criteria for judging the alternatives is pervasive. That is, for many such problems, the decision maker (OM) wants to attain more than one objective or goal in selecting the course of action while satisfying the constraints dictated by environment, processes, and resources. Another characteristic of these problems is that the objectives are apparently non commensurable. Mathematically, these problems can be represented as: (1. 1 ) subject to: gi(~) ~ 0, ,', . . . ,. ! where ~ is an n dimensional decision variable vector. The problem consists of n decision variables, m constraints and k objectives. Any or all of the functions may be nonlinear. In literature this problem is often referred to as a vector maximum problem (VMP). Traditionally there are two approaches for solving the VMP. One of them is to optimize one of the objectives while appending the other objectives to a constraint set so that the optimal solution would satisfy these objectives at least up to a predetermined level. The problem is given as: Max f. ~) 1 (1. 2) subject to: where at is any acceptable predetermined level for objective t. The other approach is to optimize a super-objective function created by multiplying each 2 objective function with a suitable weight and then by adding them together.
Author | : Ahti-Veikko Pietarinen |
Publisher | : Springer Nature |
Total Pages | : 557 |
Release | : 2020-08-17 |
Genre | : Computers |
ISBN | : 3030542491 |
This book constitutes the refereed proceedings of the 11th International Conference on the Theory and Application of Diagrams, Diagrams 2020, held in Tallinn, Estonia, in August 2020.* The 20 full papers and 16 short papers presented together with 18 posters were carefully reviewed and selected from 82 submissions. The papers are organized in the following topical sections: diagrams in mathematics; diagram design, principles, and classification; reasoning with diagrams; Euler and Venn diagrams; empirical studies and cognition; logic and diagrams; and posters. *The conference was held virtually due to the COVID-19 pandemic. The chapters ‘Modality and Uncertainty in Data Visualization: A Corpus Approach to the Use of Connecting Lines,’ ‘On Effects of Changing Multi-Attribute Table Design on Decision Making: An Eye Tracking Study,’ ‘Truth Graph: A Novel Method for Minimizing Boolean Algebra Expressions by Using Graphs,’ ‘The DNA Framework of Visualization’ and ‘Visualizing Curricula’ are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Author | : Ching-Lai Hwang |
Publisher | : Springer Science & Business Media |
Total Pages | : 416 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 3642615805 |
This monograph is intended for an advanced undergraduate or graduate course of engineering and management science. as well as for persons in business. industry. military or in any field. who want an introductory and a capsule look into the methods of group decision making under multiple criteria. This is a sequel to our previous works entitled "Multiple Objective Decision Making--Methods and Applications (No. 164 of the Lecture Notes). and "Multiple Attribute Decision Making--Methods and Applications (No. 186 of the Lecture Notes). Moving from a single decision maker (the consideration of Lecture Notes 164 and 186) to a multiple decision maker setting introduces a great deal of complexity into the analysis. The problem is no longer the selection of the most preferred alternative among the nondominated solutions according to one individual's (single decision maker's) preference structure. The analysis is extended to account for the conflicts among different interest groups who have different objectives. goals. and so forth. Group decision making under multiple criteria includes such diverse and interconnected fields as preference analysis. utility theory. social choice theory. committee decision theory. theory of voting. game theory. expert evaluation analysis. aggregation of qualitative factors. economic equilibrium theory. etc; these are simplified and systematically classified for beginners. This work is to provide readers with a capsule look into the existing methods. their characteristics. and applicability in the complexity of group decision making.
Author | : M. Granger Morgan |
Publisher | : Cambridge University Press |
Total Pages | : 608 |
Release | : 2017-10-12 |
Genre | : Political Science |
ISBN | : 1316886999 |
Many books instruct readers on how to use the tools of policy analysis. This book is different. Its primary focus is on helping readers to look critically at the strengths, limitations, and the underlying assumptions analysts make when they use standard tools or problem framings. Using examples, many of which involve issues in science and technology, the book exposes readers to some of the critical issues of taste, professional responsibility, ethics, and values that are associated with policy analysis and research. Topics covered include policy problems formulated in terms of utility maximization such as benefit-cost, decision, and multi-attribute analysis, issues in the valuation of intangibles, uncertainty in policy analysis, selected topics in risk analysis and communication, limitations and alternatives to the paradigm of utility maximization, issues in behavioral decision theory, issues related to organizations and multiple agents, and selected topics in policy advice and policy analysis for government.