Multi Channel Retailing
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Author | : Lynda Gamans Poloian |
Publisher | : Fairchild Books |
Total Pages | : 452 |
Release | : 2009-06-08 |
Genre | : Business & Economics |
ISBN | : |
This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.
Author | : Huan Liu |
Publisher | : Foundations and Trends (R) in Marketing |
Total Pages | : 92 |
Release | : 2018-12-19 |
Genre | : |
ISBN | : 9781680834949 |
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
Author | : Charles McIntyre |
Publisher | : Emerald Group Publishing |
Total Pages | : 274 |
Release | : 2016-12-05 |
Genre | : Business & Economics |
ISBN | : 1786354551 |
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Author | : Mark Birkin |
Publisher | : Taylor & Francis |
Total Pages | : 246 |
Release | : 2017-03-27 |
Genre | : Science |
ISBN | : 1317064542 |
The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.
Author | : Venkatesh Shankar |
Publisher | : Edward Elgar Publishing |
Total Pages | : 529 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 1781005222 |
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Author | : Lynda Gamans Poloian |
Publisher | : |
Total Pages | : 400 |
Release | : 2010-01-01 |
Genre | : |
ISBN | : 9781563676321 |
The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model that students of retailing should all be aware of. Multi-Channel Retailing identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. The strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods forms the core of this text. It begins with the roots of the multi-channel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. The book will provide readers with a guide for implementing and operating a successful e-retailing business. Students will learn that a key element of developing multi-channel strategies is understanding consumer needs and implementing appropriate technologies.
Author | : Patrick Dahmen |
Publisher | : Springer Science & Business Media |
Total Pages | : 232 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 3322818284 |
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
Author | : Akin Arikan |
Publisher | : John Wiley & Sons |
Total Pages | : 291 |
Release | : 2011-05-04 |
Genre | : Computers |
ISBN | : 1118059530 |
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Author | : El-Gohary, Hatem |
Publisher | : IGI Global |
Total Pages | : 471 |
Release | : 2021-06-25 |
Genre | : Business & Economics |
ISBN | : 1799871940 |
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Author | : Craig A. Huey |
Publisher | : |
Total Pages | : |
Release | : 2021-07-07 |
Genre | : |
ISBN | : 9781737559207 |
In The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, winner of 97 awards, expert marketer Craig Huey gives you the road map on a revolutionary, new approach to creating more sales and profits for B2B, consumer, political, non-profit groups, and more.You'll discover:* 4 little-known techniques for successfully targeting the same names across digital marketing and direct mail channels to maximize response* 12 surprising tactics to creating a powerful, profit-boosting response including geofencing, Strategic App Marketing (SAM), and addressable TV* Transactional Data Modeling (TDM): Revolutionary marketing for dominating and crushing your competitors* New strategies to launch a product or service ... or revive a stagnant company* And much more ?Nobody knows direct response and digital marketing better!Creative Direct Marketing Group, Inc.1313 4th Ave. N. ? Nashville, TN 37208615-814-6633 ? www.cdmginc.comTO ORDER, CALL 615-490-8832 OR EMAIL [email protected] to reserve your copy of The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now