Muji

Muji
Author: Masaaki Kanai
Publisher: Rizzoli International Publications
Total Pages: 0
Release: 2010
Genre: Branding (Marketing)
ISBN: 9780847834877

This fascinating monograph provides an unprecedented view into the inner workings of Muji, one of the most influential brands leading sustainable design.

Brand Royalty

Brand Royalty
Author: Matt Haig
Publisher: Kogan Page Publishers
Total Pages: 340
Release: 2006
Genre: Business & Economics
ISBN: 9780749448264

More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.

Designing Design

Designing Design
Author: Kenya Hara
Publisher: Lars Muller Publishers
Total Pages: 472
Release: 2015-01-25
Genre: Design
ISBN: 9783037784501

Representing a new generation of designers in Japan, Kenya Hara (born 1958) pays tribute to his mentors, using long overlooked Japanese icons and images in much of his work. In Designing Design, he impresses upon the reader the importance of emptiness in both the visual and philosophical traditions of Japan, and its application to design, made visible by means of numerous examples from his own work: Hara for instance designed the opening and closing ceremony programs for the Nagano Winter Olympic Games 1998. In 2001, he enrolled as a board member for the Japanese label MUJI and has considerably moulded the identity of this successful corporation as communication and design advisor ever since. Kenya Hara, alongside Naoto Fukasawa one of the leading design personalities in Japan, has also called attention to himself with exhibitions such as Re-Design: The Daily Products of the 21st Century.

Brand Relevance

Brand Relevance
Author: David A. Aaker
Publisher: John Wiley & Sons
Total Pages: 400
Release: 2010-12-15
Genre: Business & Economics
ISBN: 0470922591

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Modern Asian Design

Modern Asian Design
Author: D.J. Huppatz
Publisher: Bloomsbury Publishing
Total Pages: 272
Release: 2018-02-22
Genre: Design
ISBN: 1474296866

Modern Asian Design provides a comprehensive introduction to the development of Asian design in the modern period, both tracing historical threads and offering a theoretical framework within which to chart the history of design in Asia. Rather than a singular “Asian history”, this book presents a series of studies centred on trade routes, colonial relationships, regional networks and cross-cultural exchanges. Modern Asian Design builds on existing resources beyond design history in an effort to map the field, focusing particularly on relations between Asia and the West and also across Asian design cultures. Opening with a brief overview of trade and exchange networks in the 17th and 18th centuries, the bulk of this study comprises analysis of the development of modern design in Asia during the later 19th and early 20th centuries, a period of rapid modernisation. The book's final two chapters bring these central ideas into a contemporary and highly relevant context.

Ambient Media

Ambient Media
Author: Paul Roquet
Publisher: U of Minnesota Press
Total Pages: 284
Release: 2016-02-01
Genre: Social Science
ISBN: 1452945470

Ambient Media examines music, video art, film, and literature as tools of atmospheric design in contemporary Japan, and what it means to use media as a resource for personal mood regulation. Paul Roquet traces the emergence of ambient styles from the environmental music and Erik Satie boom of the 1960s and 1970s to the more recent therapeutic emphasis on healing and relaxation. Focusing on how an atmosphere works to reshape those dwelling within it, Roquet shows how ambient aesthetics can provide affordances for reflective drift, rhythmic attunement, embodied security, and urban coexistence. Musicians, video artists, filmmakers, and novelists in Japan have expanded on Brian Eno’s notion of the ambient as a style generating “calm, and a space to think,” exploring what it means to cultivate an ambivalent tranquility set against the uncertain horizons of an ever-shifting social landscape. Offering a new way of understanding the emphasis on “reading the air” in Japanese culture, Ambient Media documents both the adaptive and the alarming sides of the increasing deployment of mediated moods. Arguing against critiques of mood regulation that see it primarily as a form of social pacification, Roquet makes a case for understanding ambient media as a neoliberal response to older modes of collective attunement—one that enables the indirect shaping of social behavior while also allowing individuals to feel like they are the ones ultimately in control.

Pencils You Should Know

Pencils You Should Know
Author: Caroline Weaver
Publisher: Chronicle Books
Total Pages: 171
Release: 2020-02-04
Genre: Design
ISBN: 145217850X

Pencils You Should Know traces the evolution of pencils over time and across the globe. From the humble, handcrafted pencil of the 19th century to the novelty writing implement of the 1990s, each object in this book tells a different story. This book features a selection of 75 modern and vintage pencils curated by pencil powerhouse Caroline Weaver, owner of legendary New York pencil emporium CW Pencil Enterprise. Pencil fanatics will find old favorites here—the original Blackwing 602 puts in an appearance, of course—and make exciting new discoveries, too. • Vintage pencils and accessories are photographed against vibrant, colorful backgrounds and accompanied by Weaver's insightful commentary. • A love letter to one of the most important inventions in human history This supremely charming book celebrates the enduring magic of the pencil. Trace the history of the pencil over time and across the globe, and discover everything you need to know about this simple yet ingenious invention. • A great book for pencil collectors, admirers, historians, artists, writers—anyone who gets excited about the new Palomino Blackwing, a perfectly sharpened No. 2 Ticonderoga • Fans of The Pencil by Henry Petroski, How to Sharpen Pencils by David Rees and John Hodgman, and The Pencil Perfect by Caroline Weaver will want this in their collection. The perfect book for pencil devotees, analog and vintage ephemera lovers, designers, and fans of CW Pencil Enterprise

Dialectology as Dialectic

Dialectology as Dialectic
Author: Jamin R. Pelkey
Publisher: Walter de Gruyter
Total Pages: 533
Release: 2011-04-29
Genre: Language Arts & Disciplines
ISBN: 311024585X

Dialectology proper has traditionally focused on the geographic distribution of language variation as an end in itself and has remained relatively segregated from other branches of linguistic and extra-linguistic inquiry. Cross-fertilizing winds have been blowing through the field for more than a decade, but much work remains for adequate synthesis. This book seeks to further the interdisciplinary integration of the field by highlighting, and harnessing, the many dialectic tensions inherent in language variation research and dialect definition. Undertaking a broadscale experiment in applied dialectics, the book demonstrates multiple grounds for insisting on a more robust, integrational approach to dialectology while simultaneously demonstrating grounds for defining the Phula languages of China and Vietnam. The Phula languages belong to the Burmic sub-branch of the Tibeto-Burman family and are primarily spoken in southeastern Yunnan Province, China. With origins as early as the ninth century, these language varieties have been left undefined, and largely unresearched, for hundreds of years. Based on extensive original fieldwork, the book identifies 24 synchronic Phula languages descended from three distinct macro-clades diachronically. This is accomplished by blending typological-descriptive, historical-comparative and socio-cognitive perspectives. Diagnostics include both qualitative and quantitative measurements, and insights from history, geography, ethnology, language contact, sociolinguistics and more are called on for data interpretation. This dialogic approach incorporates complexity by asserting that dialectology itself best flourishes as an interdependent dialectic - a dynamic synthesis of competing perspectives.

Revolutionizing Innovation

Revolutionizing Innovation
Author: Dietmar Harhoff
Publisher: MIT Press
Total Pages: 595
Release: 2016-03-04
Genre: Business & Economics
ISBN: 0262331535

A comprehensive and multidisciplinary view of the emerging paradigm of user and open innovation, offering both theoretical and empirical perspectives. The last two decades have witnessed an extraordinary growth of new models of managing and organizing the innovation process that emphasizes users over producers. Large parts of the knowledge economy now routinely rely on users, communities, and open innovation approaches to solve important technological and organizational problems. This view of innovation, pioneered by the economist Eric von Hippel, counters the dominant paradigm, which cast the profit-seeking incentives of firms as the main driver of technical change. In a series of influential writings, von Hippel and colleagues found empirical evidence that flatly contradicted the producer-centered model of innovation. Since then, the study of user-driven innovation has continued and expanded, with further empirical exploration of a distributed model of innovation that includes communities and platforms in a variety of contexts and with the development of theory to explain the economic underpinnings of this still emerging paradigm. This volume provides a comprehensive and multidisciplinary view of the field of user and open innovation, reflecting advances in the field over the last several decades. The contributors—including many colleagues of Eric von Hippel—offer both theoretical and empirical perspectives from such diverse fields as economics, the history of science and technology, law, management, and policy. The empirical contexts for their studies range from household goods to financial services. After discussing the fundamentals of user innovation, the contributors cover communities and innovation; legal aspects of user and community innovation; new roles for user innovators; user interactions with firms; and user innovation in practice, describing experiments, toolkits, and crowdsourcing, and crowdfunding. Contributors Efe Aksuyek, Yochai Benkler, James Bessen, Jörn H. Block, Annika Bock, Helena Canhão, Jeroen P. J. de Jong, Emmanuelle Fauchart, Dominique Foray, Nikolaus Franke, Johann Füller, Helena Garriga, Fred Gault, Fredrik Hacklin, Dietmar Harhoff, Joachim Henkel, Cornelius Herstatt, Christoph Hienerth, Venkat Kuppuswamy, Karim R. Lakhani, Christopher Lettl, Christian Lüthje, Ethan Mollick, Hidehiko Nishikawa, Alessandro Nuvolari, Susumu Ogawa, Pedro Oliveira, Stefan Perkmann Berger, Frank Piller, Christina Raasch, Susanne Roiser, Fabrizio Salvador, Pamela Samuelson, Tim Schweisfurth, Sonali K. Shah, Christoph Stockstrom, Katherine J. Strandburg, Stefan Thomke, Andrew W. Torrance, Mary Tripsas, Georg von Krogh

Muji

Muji
Author: Muji
Publisher:
Total Pages:
Release: 1997
Genre:
ISBN: