Selling the Invisible

Selling the Invisible
Author: Harry Beckwith
Publisher: Business Plus
Total Pages: 138
Release: 2000-10-15
Genre: Business & Economics
ISBN: 0759521522

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Adult Subject Catalog

Adult Subject Catalog
Author: Orange County Public Library (Calif.)
Publisher:
Total Pages: 914
Release: 1971
Genre: Library catalogs
ISBN:

British Car Advertising of the 1960s

British Car Advertising of the 1960s
Author: Heon Stevenson
Publisher: McFarland
Total Pages: 430
Release: 2015-03-27
Genre: Transportation
ISBN: 1476611300

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

African Farmers in Rhodesia

African Farmers in Rhodesia
Author: A K H Weinrich
Publisher: Routledge
Total Pages: 282
Release: 2018-09-03
Genre: Social Science
ISBN: 0429939523

Originally published in 1975 this book analyses the factors making for success and failure in agricultural development among black Zimbabweans during the 20th century. A detailed analysis is given of 2 tribal trust lands, including government policies and administrative control of these areas, voluntary and forced adjustment to land shortage and the economic resources and productivity of peasant cultivators. Settlements under individual land tenure are examined, as are government policies to these, the internal transofrmation of these communities and their economic resources and productivity. There is also a section on irrigation schemes and the reaction of people to irrigation farming. This is an indispensable book in understanding the present-day situation of agriculture in Zimbabwe.