Modern Consumer Theory
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Author | : Kelvin Lancaster |
Publisher | : Edward Elgar Publishing |
Total Pages | : 270 |
Release | : 1991 |
Genre | : Business & Economics |
ISBN | : |
Professor Lancaster has made a major contribution to consumer theory. His work on the consumer's decision-making process has been particularly influential. This coherent thematic selection of his most important recent essays, some of which are published here for the first time, reflect the major features of Professor Lancaster's work. The essays form a unified collection on consumer choice and product variety and will be essential reading for any economist with an interest in the most recent developments in modern microeconomics.
Author | : Kelvin Lancaster |
Publisher | : Edward Elgar Publishing |
Total Pages | : 662 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : |
A collection of 34 articles on consumer theory, giving representative coverage of important ideas in the field. Apart from a few classics from the pre-1950 period, most papers are from the decades of the 1950s, 1960s, and 1970s, with the most recent from 1991. Articles are arranged in sections on foundations of neoclassical theory, revealed preference, utility and rationality, aggregate demand, the structure of preferences, consumption as production, intertemporal choice, durable goods, uncertainty, and special cases. No index. Annotation copyrighted by Book News, Inc., Portland, OR
Author | : Timothy P. Roth |
Publisher | : |
Total Pages | : 232 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : |
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Author | : H. A. John Green |
Publisher | : |
Total Pages | : 352 |
Release | : 1978 |
Genre | : Consumer behavior |
ISBN | : |
Author | : H. A. John Green |
Publisher | : Harmondsworth, Eng.: Penguin Books |
Total Pages | : 334 |
Release | : 1971 |
Genre | : Consumers |
ISBN | : |
Author | : Yuko Minowa |
Publisher | : |
Total Pages | : |
Release | : 2022 |
Genre | : Consumer behavior |
ISBN | : 9780367629502 |
"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistoric patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers' identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia. This volume will be of interest to seasoned CCT researchers and academics, for anyone new to consumer culture theory, and for postgraduate students interested in CCT or writing a consumer culture related thesis"--
Author | : Søren Askegaard |
Publisher | : Routledge |
Total Pages | : 371 |
Release | : 2017-12-14 |
Genre | : Business & Economics |
ISBN | : 1317233964 |
Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research. Consumption is at the core of contemporary lifestyles, of political successes and failures and of discussions around sustainability and environmental change. Contemporary consumer culture shapes modern identities, and is the engine of the globalizing capitalist economy. Still, most social theorizations over the last century and a half have addressed production processes rather than consumption processes. This is about to change. Studies of consumption play an increasing role as a topic and a domain of study in marketing, anthropology, sociology and cultural studies. Currently, there is no single compilation that systematically links scholarly work published by the greatest social thinkers of the last 150 years to the understanding of contemporary consumer society. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.
Author | : John F. Sherry |
Publisher | : Routledge |
Total Pages | : 310 |
Release | : 2017-05-25 |
Genre | : Business & Economics |
ISBN | : 1317190521 |
Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers. Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers’ lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand. Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.
Author | : Yoesoep Edhie Rachmad |
Publisher | : PT. Sonpedia Publishing Indonesia |
Total Pages | : 184 |
Release | : 2024-06-06 |
Genre | : Business & Economics |
ISBN | : 6238634545 |
"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from passive. Instead, they actively create and share content, influence purchasing decisions, and shape brand perceptions. By exploring these theories, readers will gain a better understanding of how to harness consumer engagement, social influence, empowerment, and the dynamic roles of consumers to craft effective and relevant marketing strategies. This book is an invaluable resource for marketing practitioners, academics, and anyone interested in understanding the transformation of consumer behavior in the digital age.
Author | : Simon P. Anderson |
Publisher | : MIT Press |
Total Pages | : 454 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : 9780262011280 |
"The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.