The Emerald Handbook of ICT in Tourism and Hospitality

The Emerald Handbook of ICT in Tourism and Hospitality
Author: Azizul Hassan
Publisher: Emerald Group Publishing
Total Pages: 582
Release: 2020-11-30
Genre: Business & Economics
ISBN: 1839826908

The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.

Technology Application in Tourism in Asia

Technology Application in Tourism in Asia
Author: Azizul Hassan
Publisher: Springer Nature
Total Pages: 489
Release: 2022-03-02
Genre: Business & Economics
ISBN: 9811654611

This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.

Advanced Management research

Advanced Management research
Author: Dr.K.S.Chandrasekar
Publisher: Archers & Elevators Publishing House
Total Pages:
Release:
Genre: Antiques & Collectibles
ISBN: 9388805887

Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing

Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing
Author: Azman, Norhidayah
Publisher: IGI Global
Total Pages: 422
Release: 2024-10-03
Genre: Business & Economics
ISBN:

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

e-Consumers in the Era of New Tourism

e-Consumers in the Era of New Tourism
Author: Erkan Sezgin
Publisher: Springer
Total Pages: 146
Release: 2016-01-20
Genre: Business & Economics
ISBN: 9811000875

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

ITF Research Reports Smart Use of Roads

ITF Research Reports Smart Use of Roads
Author: International Transport Forum
Publisher: OECD Publishing
Total Pages: 47
Release: 2019-03-19
Genre:
ISBN: 9282165914

This report considers the innovative use of existing infrastructure and the adoption of emerging digital technologies to optimise the use of road capacity. It focuses on using big data to identify the traffic bottlenecks in real-time and manage peak demand with innovative measures at the local and network levels. The report examines the effectiveness and efficiency of a range of instruments for active traffic demand management and also considers application issues. It includes a review of the latest road pricing technologies used in several Asian cities.

ISCONTOUR 2013

ISCONTOUR 2013
Author: Roman Egger
Publisher: BoD – Books on Demand
Total Pages: 234
Release: 2013
Genre: Business & Economics
ISBN: 3732235769

This are the proceedings of ISCONTOUR 2013 - the first "International Student Conference in Tourism Research", which was held at the Salzburg University of Applied Sciences on the 15th of April 2013.

An SPSS Guide for Tourism, Hospitality and Events Researchers

An SPSS Guide for Tourism, Hospitality and Events Researchers
Author: Rahul Pratap Singh Kaurav
Publisher: Routledge
Total Pages: 418
Release: 2020-12-14
Genre: Business & Economics
ISBN: 1000176703

This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. It is followed by an examination of the SPSS procedures relating to the case study and various solutions are offered. The implementation of clear, step-by-step demonstrations on how to carry out statistical operations using a combination of screenshots, diagrams, and tables aids the reader’s understanding. Chapters close with thorough guidance on how to appropriately write up interpretations of the research in a report. Research implications and recommendations for tourism and hospitality businesses are also provided, to enable them to successfully create and manage research strategies in action. Adopting an interdisciplinary perspective and written by a range of industry experts from all over the globe, this book will be essential for all students and researchers in the field of tourism, hospitality, and events as well as all those in related fields with an interest in statistical data analysis.