Mobile Opportunities And Applications For E Service Innovations
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| Author | : Scupola, Ada |
| Publisher | : IGI Global |
| Total Pages | : 413 |
| Release | : 2012-12-31 |
| Genre | : Computers |
| ISBN | : 1466626852 |
Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services. Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants.
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 347 |
| Release | : 2013-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1466645113 |
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
| Author | : Xu, Xiaoge |
| Publisher | : IGI Global |
| Total Pages | : 569 |
| Release | : 2016-06-16 |
| Genre | : Computers |
| ISBN | : 1522504702 |
Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.
| Author | : Karthik, S. |
| Publisher | : IGI Global |
| Total Pages | : 287 |
| Release | : 2017-07-13 |
| Genre | : Computers |
| ISBN | : 1522530169 |
The expansion of digital data has transformed various sectors of business such as healthcare, industrial manufacturing, and transportation. A new way of solving business problems has emerged through the use of machine learning techniques in conjunction with big data analytics. Deep Learning Innovations and Their Convergence With Big Data is a pivotal reference for the latest scholarly research on upcoming trends in data analytics and potential technologies that will facilitate insight in various domains of science, industry, business, and consumer applications. Featuring extensive coverage on a broad range of topics and perspectives such as deep neural network, domain adaptation modeling, and threat detection, this book is ideally designed for researchers, professionals, and students seeking current research on the latest trends in the field of deep learning techniques in big data analytics.
| Author | : Danesi, Marcel |
| Publisher | : IGI Global |
| Total Pages | : 328 |
| Release | : 2018-02-23 |
| Genre | : Computers |
| ISBN | : 1522556230 |
The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.
| Author | : Gambarato, Renira Rampazzo |
| Publisher | : IGI Global |
| Total Pages | : 371 |
| Release | : 2018-02-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1522537821 |
Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
| Author | : Deželan, Tomaž |
| Publisher | : IGI Global |
| Total Pages | : 356 |
| Release | : 2016-02-09 |
| Genre | : Political Science |
| ISBN | : 1466698802 |
Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
| Author | : Baggio, Bobbe Gaines |
| Publisher | : IGI Global |
| Total Pages | : 341 |
| Release | : 2016-02-09 |
| Genre | : Computers |
| ISBN | : 1466699000 |
Though humans have been communicating through virtual mediators since the invention of the telephone, new technologies make the use of virtual communications even more immediate and pervasive than ever before. By understanding the theories and models behind virtual communication, one can understand the way society has been changed and how it will continue to do so. Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments examines the implications of virtual communication and online interaction and the theories and trends associated with them. It will discuss and address the differences and challenges that develop when communicating virtually and explore the various influences virtual communication plays in work, education, and quotidian life. This title provides a foundation of emerging trends from which new theories and models of communication can grow. This book will become a cherished resource for academics, researchers, technology developers, students, and government or institutional leaders.
| Author | : Harry Bouwman |
| Publisher | : Springer |
| Total Pages | : 327 |
| Release | : 2009-08-29 |
| Genre | : Business & Economics |
| ISBN | : 9783540849841 |
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
| Author | : Ghorbani, Ali |
| Publisher | : IGI Global |
| Total Pages | : 357 |
| Release | : 2013-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1466648651 |
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
