Mobile Influence
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Author | : Chuck Martin |
Publisher | : St. Martin's Press |
Total Pages | : 258 |
Release | : 2013-06-11 |
Genre | : Business & Economics |
ISBN | : 1137356243 |
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.
Author | : Transportation Dept., Federal Highway Administration |
Publisher | : Government Printing Office |
Total Pages | : 90 |
Release | : 2017-02-14 |
Genre | : Computers |
ISBN | : 9780160936098 |
This primer is intended to demonstrate how vital smartphones are becoming to the transportation network and provide public agencies, transportation managers, and elected officials with a perspective and understanding the role of smartphones in identifying services and choices for individuals and influencing travel behavior. Whether a sophisticated or new adapter to smart phones, this publication provides the foundation to maximize the value of this new technology as well as a history of how the technology has developed and could benefit commuters. This report also outlines the challenges including protecting consumer privacy and data that is more widely available through thie smartphone apps . Other products that may be of interest: YouTube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer can be found here: https://bookstore.gpo.gov/products/sku/008-000-01071-4 Transportation Security collection can be found here: https://bookstore.gpo.gov/catalog/security-defense-law-enforcement/transportation-security Other publications produced by the United States Department of Transportation can be found here: https://bookstore.gpo.gov/agency/199
Author | : Jean M. Twenge |
Publisher | : Simon and Schuster |
Total Pages | : 452 |
Release | : 2017-08-22 |
Genre | : Social Science |
ISBN | : 1501152025 |
As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
Author | : Fei Yang |
Publisher | : Springer Nature |
Total Pages | : 201 |
Release | : |
Genre | : |
ISBN | : 9819779502 |
Author | : Ordóñez de Pablos, Patricia |
Publisher | : IGI Global |
Total Pages | : 397 |
Release | : 2014-11-30 |
Genre | : Education |
ISBN | : 1466673176 |
In recent years, the use of information technologies, mobile devices, and social media, along with the evolving needs of students, professionals, and academics, has grown rapidly. New ways of bringing learning content to students, new learning environments, and new teaching practices are necessary to keep up with these changes. Assessing the Role of Mobile Technologies and Distance Learning in Higher Education provides a comprehensive understanding of m-learning processes by discussing challenges in higher education and the role of information technologies for effective learning. This reference book offers both real experiences and theoretical input for academicians, professionals, students, practitioners, policymakers, and managers.
Author | : Nripendra Singh |
Publisher | : Emerald Group Publishing |
Total Pages | : 205 |
Release | : 2024-04-23 |
Genre | : Business & Economics |
ISBN | : 1804553425 |
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Author | : Moses Mulama Shimengah, Andrew Shangarai Jumanne, Ambrose Kipruto Chepkwei, Aviha Odari Sylvia, Ezekiel Owuor |
Publisher | : AJPO Journals USA LLC |
Total Pages | : 95 |
Release | : 2023-08-09 |
Genre | : Business & Economics |
ISBN | : 9914745377 |
TOPICS IN THE BOOK Influence of Strategic Leadership Practices on Service Delivery within County Governments in Kenya: A Literature Review Structural Change Management and Employee Performance in Public Sector Organizations in Kenya: Case of Parliamentary Service Commission Sustainable Strategic Growth, Savings and Credit Cooperative Society and Credit Union Industry: A Global Overview Devolution Strategies in Healthcare Provision and Quality of Services in Hospitals: The Case of Mbagathi Hospital, Nairobi County Impact of Disruptive Technology on the Performance of Insurance Firms in Kenya
Author | : Sherry Turkle |
Publisher | : Penguin |
Total Pages | : 449 |
Release | : 2016-10-04 |
Genre | : Social Science |
ISBN | : 0143109790 |
“In a time in which the ways we communicate and connect are constantly changing, and not always for the better, Sherry Turkle provides a much needed voice of caution and reason to help explain what the f*** is going on.” —Aziz Ansari, author of Modern Romance Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity—and why reclaiming face-to-face conversation can help us regain lost ground. We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around conversation, tempted by the possibilities of a text or an email in which we don’t have to look, listen, or reveal ourselves. We develop a taste for what mere connection offers. The dinner table falls silent as children compete with phones for their parents’ attention. Friends learn strategies to keep conversations going when only a few people are looking up from their phones. At work, we retreat to our screens although it is conversation at the water cooler that increases not only productivity but commitment to work. Online, we only want to share opinions that our followers will agree with – a politics that shies away from the real conflicts and solutions of the public square. The case for conversation begins with the necessary conversations of solitude and self-reflection. They are endangered: these days, always connected, we see loneliness as a problem that technology should solve. Afraid of being alone, we rely on other people to give us a sense of ourselves, and our capacity for empathy and relationship suffers. We see the costs of the flight from conversation everywhere: conversation is the cornerstone for democracy and in business it is good for the bottom line. In the private sphere, it builds empathy, friendship, love, learning, and productivity. But there is good news: we are resilient. Conversation cures. Based on five years of research and interviews in homes, schools, and the workplace, Turkle argues that we have come to a better understanding of where our technology can and cannot take us and that the time is right to reclaim conversation. The most human—and humanizing—thing that we do. The virtues of person-to-person conversation are timeless, and our most basic technology, talk, responds to our modern challenges. We have everything we need to start, we have each other. Turkle's latest book, The Empathy Diaries (3/2/21) is available now.
Author | : Anindya Ghose |
Publisher | : MIT Press |
Total Pages | : 242 |
Release | : 2017-04-14 |
Genre | : Business & Economics |
ISBN | : 0262340410 |
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author | : Barrie Gunter |
Publisher | : Emerald Publishing Limited |
Total Pages | : 0 |
Release | : 2019-05-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781789730364 |
This book examines research and relevant theory on the role of mobile phones in the lives of children and young people, how these technologies are used for different applications, the effects that mobile phones have on young people, and the challenges of regulating and controlling the technology and its use.