Mobile For Good A How To Fundraising Guide For Nonprofits
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| Author | : Heather Mansfield |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 289 |
| Release | : 2011-09-30 |
| Genre | : Business & Economics |
| ISBN | : 0071770992 |
Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.
| Author | : Sarah B. Lange |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 231 |
| Release | : 2017-12-01 |
| Genre | : Social Science |
| ISBN | : |
With this book in hand, nonprofits can increase their fundraising potential-and their overall impact-by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways. Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors-and brag about all the great work they're doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success. Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.
| Author | : Darian Rodriguez Heyman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 368 |
| Release | : 2016-01-19 |
| Genre | : Business & Economics |
| ISBN | : 1119100461 |
Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.
| Author | : Stanley Weinstein |
| Publisher | : John Wiley & Sons |
| Total Pages | : 311 |
| Release | : 2017-02-28 |
| Genre | : Business & Economics |
| ISBN | : 111928936X |
The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas—it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded.
| Author | : Janice Gow Pettey |
| Publisher | : John Wiley & Sons |
| Total Pages | : 485 |
| Release | : 2013-03-06 |
| Genre | : Business & Economics |
| ISBN | : 1118614216 |
Practical tools and techniques to incorporate ethical standards and practices in nonprofit fundraising Nonprofit Fundraising Strategy is a helpful and inspiring resource for nonprofits large and small, young and mature, local and international. The insightful guidance and case studies found within these pages will help you understand how to address specific ethical issues within your nonprofit and leave plenty of food for thought and discussion. Adds new materials on new business practice codes, the Ethics Assessment Inventory, coverage of new ethics standards Now includes an ethics assessment tool on the Ethical Fundraising, Second Edition companion website Considers essential topics including: appearance of impropriety, rights of donors, tainted money, using donations as intended, choosing a leadership role, ethical decision-making, restoring public confidence in the nonprofit sector, and the ethics of grant making and grant seeking Written by luminaries in the field of ethics in fundraising Explores a topic that all professional fundraisers must engage with in order to build the trust and confidence of the giving public Offers an invaluable collection of essays based on the rich experience of philanthropic leaders Presents wise reflections on the central role of ethics in fundraising Featuring contributions from a host of well-known and respected senior-level fundraising professionals, several of whom are members of the AFP Ethics Committee, Nonprofit Fundraising Strategy features a wealth of practical tools to help fundraising practitioners, board members, and governing boards implement these essential concepts into their own organizations.
| Author | : Pam Hogan |
| Publisher | : |
| Total Pages | : 175 |
| Release | : 2012-12-15 |
| Genre | : Leadership |
| ISBN | : 9780979429484 |
"This book is for nonprofit managers who want to learn the steps for generating no strings attached unrestricted revenue streams. It will provide you with strategies for generating substantial scalable revenue, strategies with such inherent simplicity that organizations with the smallest of budgets and staff can implement them immediately."--Book cover.
| Author | : Brock Warner Cfre |
| Publisher | : |
| Total Pages | : 208 |
| Release | : 2020-09-02 |
| Genre | : Business & Economics |
| ISBN | : 9780980983616 |
Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.
| Author | : Gabe Cooper |
| Publisher | : Liberalis |
| Total Pages | : 0 |
| Release | : 2023-01-10 |
| Genre | : Business & Economics |
| ISBN | : 9781944194741 |
Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving provides a three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis. Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing and event fundraising to drive donations. In the early 2000s, with the introduction of social media, smartphones and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. They could read curated news about issues they cared about, research program results and even collect information about nonprofit employees. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up. The number of donors-to-nonprofits is falling year after year. Institutional trust is at an all time low. And burnout from fundraisers continues to climb. If nonprofits don't make a fundamental shift right now, they risk their own future, plus the future of their beneficiaries. Responsive Fundraising outlines the simple solution for nonprofit fundraisers everywhere. Using real-world examples from leading nonprofits, Responsive Fundraising explains how to take the personalized, donor-centric, connection-building practices most fundraisers reserve for major donors and scale them to work for all donors using The Responsive Framework. The Responsive Framework is an ever-evolving cycle where fundraisers listen, connect and suggest giving options to each individual donor based on what they care about most. Throughout Responsive Fundraising, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they'll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. The time for change is now. Donors deserve it. Nonprofits want it. And beneficiaries need it. Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving will give your nonprofit the best path forward.
| Author | : Vanessa Chase Lockshin |
| Publisher | : |
| Total Pages | : 206 |
| Release | : 2016-04-29 |
| Genre | : Fund raising |
| ISBN | : 9780995089303 |
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
| Author | : Heather Mansfield |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 257 |
| Release | : 2014-03-07 |
| Genre | : Business & Economics |
| ISBN | : 0071825274 |
"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to: Master your mobile fundraising strategy Create a strategic plan flexible enough to handle changes in technology Design a website and emails that work on both mobile devices and computers Choose the best mobile and online tools based on your budget and your donor demographics Build a system that tracks, evaluates, and reports campaign results Maximize the potential of Facebook, Twitter, LinkedIn, and other sites Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile and social media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever. ADVANCE PRAISE FOR MOBILE FOR GOOD: "If I want to know what's trending, research current best practices, or discover new tools relevant to nonprofit technology, Heather Mansfield's blog Nonprofit Tech for Good and her books are always my top references. -- Viviana Pagán-Muñiz, Digital Marketing Director, SOS Children's Villages—USA "Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather Mansfield's advice, we’ve been able to build an international brand from our tiny corner of the world." -- Vinay Datla, Director of Communications, Wildlife SOS—India "Heather Mansfield's @NonprofitOrgs online accounts have become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped WITNESS understand the need for transparency in our mobile and social media strategies." -- Marianna Moneymaker, Digital Engagement/Production Coordinator, WITNESS "Heather Mansfield's invaluable webinars and recommendations have helped us grow into one of the most effective social media users in the national aging advocacy network. We anticipate even greater growth in the future by applying the best practices offered in Mobile for Good." -- Pamela Tainter Causey, Director of Communications, National Committee to Preserve Social Security and Medicare "Through a partnership with Heather Mansfield, we have been able to provide mobile and social media training to more than 500 NGOs throughout the Asia Pacific region. Her knowledge of mobile and social media best practices, her ability to tailor her presentations to address the different needs of NGOs in various countries, and her practical and well-thought-out strategies have made her trainings invaluable in our commitment to help build the technological capacity of NGOs." -- Clair Deevy, Citizenship Lead, Microsoft Citizenship Asia Pacific
