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| Author | : Lei-da Chen |
| Publisher | : IGI Global |
| Total Pages | : 319 |
| Release | : 2005-01-01 |
| Genre | : Business & Economics |
| ISBN | : 159140603X |
"This book provides in-depth coverage of the various tools and techniques for developing wireless and mobile applications"--Provided by publisher.
| Author | : Paul May |
| Publisher | : Cambridge University Press |
| Total Pages | : 304 |
| Release | : 2001-04-19 |
| Genre | : Business & Economics |
| ISBN | : 9780521797566 |
This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1584 |
| Release | : 2017-06-19 |
| Genre | : Business & Economics |
| ISBN | : 1522526005 |
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
| Author | : June Wei |
| Publisher | : CRC Press |
| Total Pages | : 494 |
| Release | : 2014-11-20 |
| Genre | : Computers |
| ISBN | : 1482264242 |
Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.
| Author | : Brian Ernest Mennecke |
| Publisher | : IGI Global |
| Total Pages | : 368 |
| Release | : 2003-01-01 |
| Genre | : Computers |
| ISBN | : 9781931777827 |
"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."
| Author | : Lei-da Chen |
| Publisher | : IGI Global |
| Total Pages | : 335 |
| Release | : 2005-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1591408067 |
"This book provides in-depth coverage of the various tools and techniques for developing wireless and mobile applications"--Provided by publisher.
| Author | : Liébana, Francisco |
| Publisher | : IGI Global |
| Total Pages | : 299 |
| Release | : 2019-09-27 |
| Genre | : Business & Economics |
| ISBN | : 1799800520 |
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
| Author | : Ee-Peng Lim |
| Publisher | : IGI Global |
| Total Pages | : 324 |
| Release | : 2003-01-01 |
| Genre | : Technology & Engineering |
| ISBN | : 1591400899 |
There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.
| Author | : Khosrow-Pour, D.B.A., Mehdi |
| Publisher | : IGI Global |
| Total Pages | : 1350 |
| Release | : 2006-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1591408008 |
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| Author | : Norman Sadeh |
| Publisher | : John Wiley & Sons |
| Total Pages | : 270 |
| Release | : 2003-01-03 |
| Genre | : Computers |
| ISBN | : 0471456578 |
The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
