Robert Ringer's books have created a revolution in the self-development genre and shown millions the way to personal and professional achievement. Now, in his latest and most eye-opening work, he reveals the key factor that leads to success in all areas of life. "As the years have passed, I have increasingly zeroed in on action as the most important success habit when it comes to determining how an individual's life plays out," Ringer writes. His conclusion evolved as a result of years of observing how four powerful action elements work in concert to give a person the capacity to overcome virtually any obstacle in his path. These elements include: Nothing happens until something moves, God helps those who help themselves, The Law of Averages, Action produces genius, magic, and power, Ideas, preparation, knowledge, and wisdom are all but useless without action, because action is the starting point of all progress. One of Ringer's most important rules is that action must precede motivation. Take action first, and motivation will follow. Filled with humorous and enriching anecdotes, Action! exhorts the reader to "Forget about taking action next week; forget about taking action tomorrow; forget about taking action in an hour. When you close this book, get up out of your chair and take action now. Action is life, and life is meant to be lived -- which is why happiness is a natural consequence of an action-oriented life."