Middle Eastern and African Perspectives on the Development of Public Relations

Middle Eastern and African Perspectives on the Development of Public Relations
Author: T. Watson
Publisher: Springer
Total Pages: 225
Release: 2014-11-06
Genre: Business & Economics
ISBN: 1137404299

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.

Public Relations History

Public Relations History
Author: Cayce Myers
Publisher: Routledge
Total Pages: 256
Release: 2020-07-29
Genre: Business & Economics
ISBN: 135103300X

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Western European Perspectives on the Development of Public Relations

Western European Perspectives on the Development of Public Relations
Author: T. Watson
Publisher: Springer
Total Pages: 175
Release: 2015-04-08
Genre: Business & Economics
ISBN: 1137427515

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.

Latin American and Caribbean Perspectives on the Development of Public Relations

Latin American and Caribbean Perspectives on the Development of Public Relations
Author: T. Watson
Publisher: Springer
Total Pages: 116
Release: 2014-12-09
Genre: Business & Economics
ISBN: 1137404329

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.

Public Relations

Public Relations
Author: Chiara Valentini
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 656
Release: 2021-02-08
Genre: Language Arts & Disciplines
ISBN: 3110554259

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Perspectives on Public Relations Historiography and Historical Theorization

Perspectives on Public Relations Historiography and Historical Theorization
Author: Tom Watson
Publisher: Springer
Total Pages: 130
Release: 2015-07-02
Genre: Business & Economics
ISBN: 1137404388

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.

Public Relations Management in Africa Volume 1

Public Relations Management in Africa Volume 1
Author: Albert A. Anani-Bossman
Publisher: Springer Nature
Total Pages: 282
Release: 2023-07-12
Genre: Social Science
ISBN: 3031267044

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

The Routledge Companion to Public Relations

The Routledge Companion to Public Relations
Author: Donnalyn Pompper
Publisher: Taylor & Francis
Total Pages: 625
Release: 2022-11-01
Genre: Business & Economics
ISBN: 100072896X

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

Public Relations, Society and the Generative Power of History

Public Relations, Society and the Generative Power of History
Author: Ian Somerville
Publisher: Routledge
Total Pages: 307
Release: 2019-09-04
Genre: Business & Economics
ISBN: 0429836236

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

Reassessing the Relationship between Marketing and Public Relations

Reassessing the Relationship between Marketing and Public Relations
Author: Lisa Dühring
Publisher: Springer
Total Pages: 332
Release: 2017-04-24
Genre: Language Arts & Disciplines
ISBN: 365818034X

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.