Methods In Consumer Research Volume 2
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| Author | : Gaston Ares |
| Publisher | : Woodhead Publishing |
| Total Pages | : 498 |
| Release | : 2018-01-02 |
| Genre | : Technology & Engineering |
| ISBN | : 0081017448 |
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents comprehensive coverage of new and emerging techniques in consumer science - Provides examples of successful application of the methodologies presented throughout - Identifies how to design research for special populations, including children, the elderly and low-income consumers - Discusses sensitivity to cross-cultural populations and emerging markets - Includes research design for food, cosmetic and household products - Highlights both psychological and physiological consumer measurements
| Author | : Gaston Ares |
| Publisher | : Woodhead Publishing |
| Total Pages | : 652 |
| Release | : 2018-01-02 |
| Genre | : Technology & Engineering |
| ISBN | : 0081012586 |
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research - Provides examples of successful application of the methodologies presented - Includes focus groups and social media discussions - Encompasses consumer segmentation, with a focus on psychographics and genetics
| Author | : Susan Geringer and John Mendy |
| Publisher | : Academic Conferences and publishing limited |
| Total Pages | : 179 |
| Release | : 2015 |
| Genre | : Business & Economics |
| ISBN | : 1910810371 |
Research Methodology remains a vital issue at the heart of all scholarly activity. Without a proper appreciation of Research Methodology and its correct application academic progress is not possible. One of the problems which Research Methodology offers the learner is the very wide range of options which are frequently available with which to answer a research question and this high level of choice can lead to indecision and sometimes confusion. This book is a compilation of a number of important papers on this subject selected by two leaders in this field of study. A wide range of topic have been chosen which lead the reader through some of the more important considerations in the field. The book is designed to help with this type of problem and the the current selection of papers which highlight a variety of research questions, problems and issues and an accompanying range of research methods and methodological discussions. Their authors have stated the research positions they have adopted and respective levels of justification and knowledge forms have been presented. These range from those forms of knowledge that might be found of use to practitioners to those that are more philosophically or academically inclined. A certain level of research impact is either implied or overtly presented in the selected papers. This book is an important text for academics, researchers and students as well as those interested in using research from a commercial point of view.
| Author | : Amaresh Chakrabarti |
| Publisher | : Springer |
| Total Pages | : 688 |
| Release | : 2014-12-23 |
| Genre | : Technology & Engineering |
| ISBN | : 8132222296 |
This book showcases over 60 cutting-edge research papers from the 5th International Conference on Research into Design – the largest in India in this area – written by eminent researchers from across the world on design process, technologies, methods and tools, and their impact on innovation, for supporting design across boundaries. The special features of the book are the variety of insights into the product and system innovation process, and the host of methods and tools from all major areas of design research for the enhancement of the innovation process. The main benefit of the book for researchers in various areas of design and innovation are access to the latest quality research in this area, with the largest collection of research from India. For practitioners and educators, it is exposure to an empirically validated suite of theories, models, methods and tools that can be taught and practiced for design-led innovation.
| Author | : Howard S. Gitlow |
| Publisher | : Springer |
| Total Pages | : 413 |
| Release | : 2015-05-28 |
| Genre | : Business & Economics |
| ISBN | : 3319169343 |
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : Derek V. Byrne |
| Publisher | : MDPI |
| Total Pages | : 264 |
| Release | : 2021-08-17 |
| Genre | : Science |
| ISBN | : 303651340X |
The concept of cross-cultural perspectives in research in food is important in general and particularly so in relation to human perception in food and health. Food concepts are very different across different jurisdictions. Different markets and cultures have varying perspectives on what is considered a palatable, acceptable, or useful food or food product; in simple terms, one size does not at all in the majority of cases. Specific markets thus need targeted food design, to be successful from a myriad of perspectives. In this Special Issue anthology "Food, Health and Safety in Cross-Cultural Consumer Contexts", we bring together articles that show the wide range of studies from fundamental to market applicability currently in focus in sensory and consumer science in food, health, and safety cross-cultural contexts. From the included perspectives, it is abundantly clear that there is a need for much knowledge related to future food design linked to cross-cultural contexts and that this will continue to be critical to the success of food transfer in global food markets.
| Author | : |
| Publisher | : Academic Conferences Limited |
| Total Pages | : 101 |
| Release | : |
| Genre | : |
| ISBN | : |
| Author | : Paul M.W. Hackett |
| Publisher | : Verlag Barbara Budrich |
| Total Pages | : 168 |
| Release | : 2016-04-18 |
| Genre | : Business & Economics |
| ISBN | : 3847408917 |
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
| Author | : David Brinberg |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 427 |
| Release | : 2012-12-06 |
| Genre | : Business & Economics |
| ISBN | : 1461386098 |
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
| Author | : Anne-Marie Pense-Lheritier |
| Publisher | : Woodhead Publishing |
| Total Pages | : 392 |
| Release | : 2021-08-28 |
| Genre | : Technology & Engineering |
| ISBN | : 0128219688 |
Sensory evaluation is applied in very diverse and sometimes unexpected sectors. Nonfood Sensory Practices aims to show how sensory professionals from sectors other than food have embraced sensory evaluation methods for product development and communication of their products' sensory properties. This book is thus intended as a first assessment of what is happening in nonfood sectors. It will open perspectives to those sensory professionals who wish to apply and adapt their expertise in food sensory science to other types of products, as well as to those working in nonfood sectors but with lesser background in sensory evaluation. Many nonfood products are intrinsically complex. They can be used in diverse ways, often in strong interaction with context and – unlike food – over several hours, days or months. This book shows how sensory professionals have adapted to these specificities, not to mention specific needs in terms of panel management and different ways to deal with consumers, users, customers or even sometimes with patients. First chapters present general methodological principles that will allow readers to fully apprehend the use of sensory practices. Then, contributions from many professionals in nonfood sectors will help to realize and promote the potential added value of sensory evaluation to their own field of application. - Presents methodological specificities and solutions for the sensory evaluation of non-food products - Includes case studies that help readers understand how to adapt food-centric sensory methods developed for non-food applications - Triggers new ideas and further useful developments for the sensory evaluation of food products and the study of food-related consumer behaviors
