Metaphor and Metonymy at the Crossroads

Metaphor and Metonymy at the Crossroads
Author: Antonio Barcelona
Publisher: Walter de Gruyter
Total Pages: 372
Release: 2003
Genre: Language Arts & Disciplines
ISBN: 9783110175561

Barcelona (English, U. of Murcia, Spain) has collected 17 essays by 18 contributors (no information provided) that place the cognitive theory of metaphor and metonymy at a crossroads in at least three senses. First, because the theory is at a turning point, partially indicated by increased concern with the nature of metonymy, usually a neglected area. Second, because of the interaction between metaphor and metonymy which meet at conceptual and linguistic crossroads. Third, because the cognitive theory of metaphor and metonymy is exhibiting new tendencies like the study of the metaphorical motivation of crosslinguistic patterns of lexical semantic change, the metonymic motivation of grammar, and the study of metaphor and metonymy in advertising and conversation. Written for those with advanced tropical knowledge. Annotation copyrighted by Book News, Inc., Portland, OR

Metonymy and Metaphor in Grammar

Metonymy and Metaphor in Grammar
Author: Klaus-Uwe Panther
Publisher: John Benjamins Publishing
Total Pages: 442
Release: 2009-07-29
Genre: Language Arts & Disciplines
ISBN: 9027289352

Figurative language has been regarded traditionally as situated outside the realm of grammar. However, with the advent of Cognitive Linguistics, metonymy and metaphor are now recognized as being not only ornamental rhetorical tropes but fundamental figures of thought that shape, to a considerable extent, the conceptual structure of languages. The present volume goes even beyond this insight to propose that grammar itself is metonymical in nature (Langacker) and that conceptual metonymy and metaphor leave their imprints on lexicogrammatical structure. This thesis is developed and substantiated for a wide array of languages and lexicogrammatical phenomena, such as word class meaning and word formation, case and aspect, proper names and noun phrases, predicate and clause constructions, and other metonymically and metaphorically motivated grammatical meanings and forms. The volume should be of interest to scholars and students in cognitive and functional linguistics, in particular, conceptual metonymy and metaphor theory, cognitive typology, and pragmatics.

Metaphor and Metonymy in the Digital Age

Metaphor and Metonymy in the Digital Age
Author: Marianna Bolognesi
Publisher: John Benjamins Publishing Company
Total Pages: 275
Release: 2019-08-06
Genre: Language Arts & Disciplines
ISBN: 9027262292

This book describes methods, risks, and challenges involved in the construction of metaphor and metonymy digital repositories. The first part of this volume showcases established and new projects around the world in which metaphors and metonymies are harvested and classified. The second part provides a series of cognitive linguistic studies focused on highlighting and discussing theoretical and methodological risks and challenges involved in building these digital resources. The volume is a result of an interdisciplinary collaboration between cognitive linguists, psychologists, and computational scientists supporting an overarching idea that metaphor and metonymy play a central role in human cognition, and that they are deeply entrenched in recurring patterns of bodily experience. Throughout the volume, a variety of methods are proposed to collect and analyze both conceptual metaphors and metonymies and their linguistic and visual expressions.

Metaphor and Metonymy in Comparison and Contrast

Metaphor and Metonymy in Comparison and Contrast
Author: René Dirven
Publisher: Walter de Gruyter
Total Pages: 621
Release: 2003
Genre: Cognitive grammar
ISBN: 3110173743

The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.

Multimodal Metaphor and Metonymy in Advertising

Multimodal Metaphor and Metonymy in Advertising
Author: Paula Pérez Sobrino
Publisher: John Benjamins Publishing Company
Total Pages: 242
Release: 2017-12-15
Genre: Language Arts & Disciplines
ISBN: 9027264678

Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

Metaphor and Metonymy across Time and Cultures

Metaphor and Metonymy across Time and Cultures
Author: Javier E. Díaz-Vera
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 356
Release: 2014-12-11
Genre: Language Arts & Disciplines
ISBN: 311033545X

This volume offers new insights into figurative language and its pervasive role as a factor of linguistic change. The case studies included in this book explore some of the different ways new metaphoric and metonymic expressions emerge and spread among speech communities, and how these changes can be related to the need to encode ongoing social and cultural processes in the language. They cover a wide series of languages and historical stages.

Metaphor and Metonymy in Comparison and Contrast

Metaphor and Metonymy in Comparison and Contrast
Author: René Dirven
Publisher: Walter de Gruyter
Total Pages: 620
Release: 2009-09-24
Genre: Language Arts & Disciplines
ISBN: 3110219190

The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.

Corpus-Based Approaches to Metaphor and Metonymy

Corpus-Based Approaches to Metaphor and Metonymy
Author: Anatol Stefanowitsch
Publisher: Walter de Gruyter
Total Pages: 326
Release: 2008-08-22
Genre: Language Arts & Disciplines
ISBN: 3110199890

The papers in this volume deal with the issue of how corpus data relate to the questions that cognitive linguists have typically investigated with respect to conceptual mappings. The authors in this volume investigate a wide range of issues - the coherence and function of particular metaphorical models, the interaction of form and meaning, the identification of source domains of metaphorical expressions, the relationship between metaphor and discourse, the priming of metaphors, and the historical development of metaphors. The studies deal with a variety of metaphorical and metonymic source and target domains, including the source domains SPACE, ANIMALS, BODY PARTS, ORGANIZATIONS and WAR, and the target domains VERBAL ACTIVITY, ECONOMY, EMOTIONS and POLITICS. In their studies, the authors present a variety of corpus-linguistic methods for the investigation of conceptual mappings, for example, corpora annotated for semantic categories, concordances of individual source-domain items and patterns, and concordances of target-domain items. In sum, the papers in this volume show how a wide range of corpus-linguistic methods can be used to investigate a variety of issues in cognitive linguistics; the combination of corpus methods with a cognitive-linguistic view of metaphor and metonymy yields new answers to old questions (and to new questions) about the relationship between language as a conceptual phenomenon and language as a textual phenomenon.

Metaphor, Metonymy, and Experientialist Philosophy

Metaphor, Metonymy, and Experientialist Philosophy
Author: Verena Haser
Publisher: Walter de Gruyter
Total Pages: 297
Release: 2011-12-22
Genre: Language Arts & Disciplines
ISBN: 3110918242

The present book provides a detailed criticism of experientialist semantics, focusing both on philosophical issues connected with experientialism and on cognitive approaches to metaphor and metonymy. Particular emphasis is placed on the works of George Lakoff and Mark Johnson, but other cognitivists are also taken into consideration. Verena Haser proposes a new approach to the distinction between metaphor and metonymy, which contrasts with familiar cognitivist models, but also builds on some insights gained in cognitivist research. She also offers an account of metaphorical transfer which dispenses with the notion of conceptual metaphors in the sense of Lakoff and Johnson. She argues that conceptual metaphors are not a useful construct for explaining metaphorical transfer, and that the clustering of metaphorical expressions is better accounted for in terms of family resemblances between metaphorical expressions. Another major goal of this work is a reassessment of the relationship between experientialism and traditional Western philosophy (often subsumed under the vague term "objectivism"). This book contrasts with most other critical approaches to experientialism by providing close readings of key passages from the works of Lakoff and Johnson, which enables the author to pinpoint theory-internal inconsistencies and other shortcomings not noted in previous publications. This book will be relevant to students and scholars interested in semantics and cognitive linguistics, and also in psychology and philosophy of language.

Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor

Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor
Author: Francisco Gonzálvez-García
Publisher: John Benjamins Publishing
Total Pages: 326
Release: 2013-10-30
Genre: Language Arts & Disciplines
ISBN: 9027271178

The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a more dynamic, interdisciplinary approach to metaphor looking into it from semiotic, psychological and socio-cultural perspectives. Other contributions focus on the crucial role played by metaphor and metonymy in meaning construction at a discourse/textual level. Finally, the volume also includes proposals which revolve around the alleged universal nature of metaphorical mappings and their suitability to account for grammatical phenomena. The contributions in this volume display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one. This book is structured into three major sections: i) the Contemporary Theory of Metaphor: revisions and recent developments; ii) metaphor and/or metonymy across different discourse/genre types; and iii) the Contemporary Theory of Metaphor: current applications. Originally published in Review of Cognitive Linguistics 9:1 (2011).