Mediamorphosis

Mediamorphosis
Author: Roger F. Fidler
Publisher: Pine Forge Press
Total Pages: 324
Release: 1997
Genre: Language Arts & Disciplines
ISBN: 9780803990869

This book is about technological change within human communication and the media. However, it is not technical but an overview and evaluation of new communication technologies. Roger Fidler demystifies emerging media technologies and provides a structure for understanding their potential influences on the popular forms of mainstream media such as newspapers, magazines, television and radio.

The Poetics of Digital Media

The Poetics of Digital Media
Author: Paul Frosh
Publisher: John Wiley & Sons
Total Pages: 172
Release: 2018-12-14
Genre: Social Science
ISBN: 1509532684

Media are poetic forces. They produce and reveal worlds, representing them to our senses and connecting them to our lives. While the poetic powers of media are perceptual, symbolic, social and technical, they are also profoundly moral and existential. They matter for how we reflect upon and act in a shared, everyday world of finite human existence. The Poetics of Digital Media explores the poetic work of media in digital culture. Developing an argument through close readings of overlooked or denigrated media objects – screenshots, tagging, selfies and more – the book reveals how media shape the taken-for-granted structures of our lives, and how they disclose our world through sudden moments of visibility and tangibility. Bringing us face to face with the conditions of our existence, it investigates how the ‘given’ world we inhabit is given through media. This book is important reading for students and scholars of media theory, philosophy of media, visual culture and media aesthetics.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Metamorphosis of Cultural and Creative Organizations

The Metamorphosis of Cultural and Creative Organizations
Author: Federica De Molli
Publisher: Routledge
Total Pages: 236
Release: 2021-11-03
Genre: Business & Economics
ISBN: 1000469115

Organizations in the creative and cultural sector are experiencing transformational change. This book offers a new way of exploring the transformational processes that these organizations are going through, by focusing on their organizational space. By bringing together theoretical and empirical contributions from international scholars belonging to different fields of research, such as management, entrepreneurship, sociology, philosophy and anthropology, this volume seeks to provide readers with a multifaceted, comprehensive understanding of the changes that creative and cultural organizations are facing. By exploring them from an original perspective – the spatial one – this volume provides the foundations for developing a coherent research debate on the spatial dimension of creative and cultural organizations, leading to a new research agenda. This book contributes to our understanding of the ‘space’ of the creative and cultural industries and will be a useful reading for scholars involved in arts and cultural management in particular, as well as the social and human sciences more broadly. This book will inspire and inform researchers and managers who look with curiosity at the changes taking place in the creative and cultural sectors.

Metamorphosis and Place

Metamorphosis and Place
Author: Mohamed Bakari
Publisher: Cambridge Scholars Publishing
Total Pages: 280
Release: 2009-05-27
Genre: Literary Criticism
ISBN: 1443811858

If personal and national identity is often constructed in terms of place, how do our identities and values change as places themselves are transformed? What happens to the spaces in which we live as societal values and identities change? These questions can be asked of almost any discipline, whether one is taking a photograph or mapping a literary topography, tracing linguistic change in a geographic region or language’s importance to our conception of a political territory, building a house or place of worship on a physical plot of land, or constructing them from words on a page or computer software. Few places are ever uniquely our own. We share them, knowing that the geographic points stabilizing our own identities serve, on their reverse side, to support an entirely different set of meanings. We project our cultural (or disciplinary) markers onto landscapes which are already hardly blank, but full of others’ meanings. This collection brings together scholars from a range of disciplines including literary and cultural studies, history, political science, architecture, anthropology, photography and art history, communications, sociology, lexicography, linguistics, tourism management and theoretical psychoanalysis, each shedding light on how place is both a transforming subject and a transformed object.

Global Digital Cultures

Global Digital Cultures
Author: Aswin Punathambekar
Publisher: University of Michigan Press
Total Pages: 327
Release: 2019-06-06
Genre: Computers
ISBN: 0472901273

Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media industries, and emergent forms of digital media practice and use that are reconfiguring sociocultural, political, and economic terrains across the Indian subcontinent. From massive state-driven digital identity projects and YouTube censorship to Tinder and dating culture, from Twitter and primetime television to Facebook and political rumors, Global Digital Cultures focuses on enduring concerns of representation, identity, and power while grappling with algorithmic curation and data-driven processes of production, circulation, and consumption.

The Photographic Image in Digital Culture

The Photographic Image in Digital Culture
Author: Martin Lister
Publisher: Routledge
Total Pages: 287
Release: 2013-09-23
Genre: Art
ISBN: 1136024727

This new edition of The Photographic Image in Digital Culture explores the condition of photography after some 20 years of remediation and transformation by digital technology. Through ten especially commissioned essays, by some of the leading scholars in the field of contemporary photography studies, a range of key topics are discussed including: the meaning of software in the production of photograph; the nature of networked photographs; the screen as the site of photographic display; the simulation of photography in the videogame; photography, ubiquitous computing and technologies of ambient intelligence; developments in vernacular photography and social media; the photograph and the digital archive; the curation and exhibition of the networked photograph; the dominance of the image bank in commercial and advertising photography; the complexities of citizen photojournalism. A recurring theme addressed throughout is the nature of ‘photography after photography’ and the paradoxical nature of the medium in the 21st century; a time when the traditional technology of photography has become defunct while there is more ‘photography’ than ever. This is an ideal book for students studying photography and digital media.

Ancient Worlds in Digital Culture

Ancient Worlds in Digital Culture
Author: Claire Clivaz
Publisher: BRILL
Total Pages: 265
Release: 2016-08-15
Genre: Religion
ISBN: 9004325239

The volume presents a selection of research projects in Digital Humanities applied to the “Biblical Studies” in the widest sense and context, including Early Jewish and Christian studies, hence the title “Ancient Worlds”. Taken as a whole, the volume explores the emergent Digital Culture at the beginning of the 21st century. It also offers many examples which attest to a change of paradigm in the textual scholarship of “Ancient Worlds”: categories are reshaped; textuality is (re-) investigated according to its relationships with orality and visualization; methods, approaches and practices are no longer a fixed conglomeration but are mobilized according to their contexts and newly available digital tools.

Cinematic Perspectives on Digital Culture

Cinematic Perspectives on Digital Culture
Author: Norman Taylor
Publisher: Springer
Total Pages: 253
Release: 2012-10-10
Genre: Social Science
ISBN: 1137284625

Exploring research into mobile phone use as props to subjective identity, Norman Taylor employs concepts from Michelle Foucault, Gilles Deleuze and actor network theory to discuss the affect of mechanisms of make-believe, from celebrity culture to avatar-obsessed game players, and digital culture.