Message Control

Message Control
Author: Elizabeth A. Skewes
Publisher: Rowman & Littlefield
Total Pages: 212
Release: 2007
Genre: Language Arts & Disciplines
ISBN: 9780742554627

"Message Control" a look at what shapes news that comes from the presidential campaign trail comes out of the author's experience traveling with campaigns, interviews with other journalists who have covered campaigns from the road, and research on campaign news. Elizabeth Skewes, a journalism professor, begins to answer the question of why political coverage focuses on personalities and peccadilloes when studies show the public wants less of that and more discussion of political issues.

Brand Command

Brand Command
Author: Alex Marland
Publisher: UBC Press
Total Pages: 529
Release: 2016-03-15
Genre: Political Science
ISBN: 0774832061

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.

Author:
Publisher: Delene Kvasnicka
Total Pages: 800
Release:
Genre:
ISBN:

The Embedded Internet

The Embedded Internet
Author: Sergio Scaglia
Publisher: Addison-Wesley Professional
Total Pages: 636
Release: 2007
Genre: Computers
ISBN:

Demonstrates the benefits of internet enabled embedded systems using real-world applications. This work examines the techniques required to achieve internet connectivity, starting with how to draw upon those TCP/IP implementations which already exist, right through to developing fresh ones. It also includes a CD-ROM with the TCP/IP stack.

Opportunistic Networks

Opportunistic Networks
Author: Anshul Verma
Publisher: CRC Press
Total Pages: 409
Release: 2021-08-19
Genre: Computers
ISBN: 1000429776

The opportunistic network is an emerging and recent area of research. To make this research area more adaptable for practical and industrial use, there is a need to further investigate several research challenges in all aspects of opportunistic networks. Therefore, Opportunistic Networks: Fundamentals, Applications and Emerging Trends provides theoretical, algorithmic, simulation, and implementation-based research developments related to fundamentals, applications, and emerging research trends in opportunistic networks. The book follows a theoretical approach to describe fundamentals to beginners and incorporates a practical approach depicting the implementation of real-life applications to intermediate and advanced readers. This book is beneficial for academicians, researchers, developers, and engineers who work in or are interested in the fields related to opportunistic networks, delay tolerant networks, and intermittently connected ad hoc networks. This book also serves as a reference book for graduate and postgraduate courses in computer science, computer engineering, and information technology streams.

Infranomics

Infranomics
Author: Adrian V. Gheorghe
Publisher: Springer Science & Business Media
Total Pages: 414
Release: 2013-12-03
Genre: Technology & Engineering
ISBN: 3319024930

This book provides a rough entry into the interdisciplinary field of Infranomics. It enables better decision making in an increasing ambiguous, complex, emergent, interdependent, and uncertain world where we attempt to anticipate modern society trends and patterns in order to react appropriately. However, as with any emerging discipline, much research is needed at the applications and conceptual level. The applications level may require development and testing of methods, tools, and techniques to enable analysis and decision-making in ambiguous, complex, emergent, interdependent, and uncertain conditions while the conceptual level may require taping into driving philosophies, theories, and methodologies that form the basis for Infranomics. Striking the right balance between applications and conceptual foundation (theory) requires rigorous research. This book provides a springboard for robust discussions on applications, theory, and transformation of current thinking to better deal with modern society’s problematic issues using Infranomics.