Controlling the Message

Controlling the Message
Author: Victoria A. Farrar-Myers
Publisher: NYU Press
Total Pages: 324
Release: 2015-03-27
Genre: Computers
ISBN: 1479867594

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

The Froehlich/Kent Encyclopedia of Telecommunications

The Froehlich/Kent Encyclopedia of Telecommunications
Author: Fritz E. Froehlich
Publisher: CRC Press
Total Pages: 522
Release: 1992-09-25
Genre: Technology & Engineering
ISBN: 9780824729035

"The only continuing source that helps users analyze, plan, design, evaluate, and manage integrated telecommunications networks, systems, and services, The Froehlich/Kent Encyclopedia of Telecommunications presents both basic and technologically advanced knowledge in the field. An ideal reference source for both newcomers as well as seasoned specialists, the Encyclopedia covers seven key areas--Terminals and Interfaces; Transmission; Switching, Routing, and Flow Control; Networks and Network Control; Communications Software and Protocols; Network and system Management; and Components and Processes."

Unmasking the Face

Unmasking the Face
Author: Paul Ekman
Publisher: ISHK
Total Pages: 200
Release: 2003
Genre: Psychology
ISBN: 1883536367

Filled with breakthrough research, the book explains how to identify the facial expression of basic emotions and how to tell when people try to mask, simulate or neutralize their expression. Features practical exercises to help build skills.

Resistance and Persuasion

Resistance and Persuasion
Author: Eric S. Knowles
Publisher: Psychology Press
Total Pages: 350
Release: 2004-02-26
Genre: Psychology
ISBN: 1135626383

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

StarBriefs Plus

StarBriefs Plus
Author: Andre Heck
Publisher: Springer Science & Business Media
Total Pages: 1102
Release: 2004-03-31
Genre: Science
ISBN: 0306486032

With about 200,000 entries, StarBriefs Plus represents the most comprehensive and accurately validated collection of abbreviations, acronyms, contractions and symbols within astronomy, related space sciences and other related fields. As such, this invaluable reference source (and its companion volume, StarGuides Plus) should be on the reference shelf of every library, organization or individual with any interest in these areas. Besides astronomy and associated space sciences, related fields such as aeronautics, aeronomy, astronautics, atmospheric sciences, chemistry, communications, computer sciences, data processing, education, electronics, engineering, energetics, environment, geodesy, geophysics, information handling, management, mathematics, meteorology, optics, physics, remote sensing, and so on, are also covered when justified. Terms in common use and/or of general interest have also been included where appropriate.

IMS 11 Open Database

IMS 11 Open Database
Author: Paolo Bruni
Publisher: IBM Redbooks
Total Pages: 296
Release: 2010-08-12
Genre: Computers
ISBN: 0738434566

IMSTM Version 11 continues to provide the leadership in performance, reliability, and security that is expected from the product of choice for critical online operational applications. IMS 11 also offers new functions to help you keep pace with the evolving IT industry. Through the introduction of the new IMS Enterprise Suite application developers with minimal knowledge of IMS Connect can start developing client applications to communicate with IMS. With Open Database, IMS 11 also provides direct SQL access to IMS data from programs that run on any distributed platform, unlocking DL/I data to the world of SQL application programmers. In this IBM® Redbooks® publication, system programmers get the steps for installing the new IMS components, and the application programmer can follow scenarios of how client applications can take advantage of SQL to access IMS data. We describe the installation of prerequisites, such as IMS Connect and the Structured Call Interface component of Common Service Layer address space and document the set up of the three new IMS drivers: - Universal DB resource adapter - Universal JDBC driver - Universal DL/I driver Our scenarios use the JDBC driver for type-4 access from Windows® to a remote DL/I database and DB2® tables and extend it to use IBM Mashup Center to provide an effective Web interface and to integrate with Open Database. Important: IMS Enterprise Suite V2.1 is the last release of the IMS Enterprise Suite that includes the DLIModel utility plug-in. Customers should migrate to using IMS Enterprise Suite V2.2 or later, which includes the IMS Enterprise Suite Explorer for Development. DLIModel utility projects can be imported into new IMS Explorer projects. In this book, any references to generating IMS metadata classes by using the DLIModel utility are comparable to the actions used to generate the classes using the IMS Explorer for Development.

PCI Bus Demystified

PCI Bus Demystified
Author: Doug Abbott
Publisher: Elsevier
Total Pages: 265
Release: 2004-05-17
Genre: Computers
ISBN: 0080473687

The peripheral component interconnect (PCI) bus is the dominant bus system used to connect the different elements making up today's high-performance computer systems. Different PCI implementations have also been developed for such applications as telecommunications and embedded computing. If an application calls for high speed, high reliability, flexible configuration, and bus mastering, then PCI is the only logical bus choice. This book is an applications-oriented introduction to the PCI bus, with an emphasis on implementing PCI in a variety of computer architectures. Special attention is given to industrial and mission-critical applications of PCI bus. - Fully describes PCI electrical specifications, mechanical requirements, and signal types - Covers advanced topics through numerous design examples to increase the readers understanding of the subject - Includes updated coverage of PCI-X 2.0