Membership Recruitment
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| Author | : Tony Rossell |
| Publisher | : |
| Total Pages | : 125 |
| Release | : 2021-01-05 |
| Genre | : |
| ISBN | : 9781736249307 |
An effective membership recruitment program is the road to growth, financial health, and mission success for an association. In Membership Recruitment, Tony Rossell shows how you can grow your membership year after year, in good times and bad. You will find the book filled with his practical guidance based on Rossell's thirty years of consulting with hundreds of membership groups and a decade of benchmarking research with thousands of associations. By reading Membership Recruitment, you'll learn:?How to make a case for supporting membership growth in your association?The compelling economics of membership compared to any other product offering?The five stages of a member's relationship journey with an association?How to define your target markets and reach top prospects?Techniques to build a compelling value proposition and marketing message?How to test, track, and analyze membership campaigns for optimal results?The top innovations that support continued membership growth and resiliencyProviding numerous real-world examples along with practical insights, you'll discover what works and what doesn't from the experiences of many associations that have both succeeded and made mistakes as they have pursued membership growth. You can build a membership growth engine for your association. This book shows you how.
| Author | : The American Society of Association Executives (ASAE) |
| Publisher | : John Wiley & Sons |
| Total Pages | : 337 |
| Release | : 2016-02-18 |
| Genre | : Business & Economics |
| ISBN | : 1118976258 |
The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. Engage members more fully in the evolving membership environment Develop models and strategies for relationships, engagement, and affiliation Explore ways in which the web and social media can benefit your membership Examine the implications of globalization and the related relational models The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.
| Author | : Cecilia Isabel Calderón Valencia |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 150 |
| Release | : 2021-02-08 |
| Genre | : Business & Economics |
| ISBN | : 1839826584 |
Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs’ survival is linked to the promotion, recruitment and retention of members.
| Author | : James G. Dalton |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2007 |
| Genre | : Associations, institutions, etc |
| ISBN | : 9780880342865 |
16,944 voices reveal the real reasons for joining or not. The Decision to Join: How Individuals Determine Value and Why They Choose to Belong, mines the motivations of nearly 17,000 individuals to give you insights that lead to a true competitive advantage. From membership marketing to strategic planning, The Decision to Join influences every aspect of your organization.
| Author | : John B. Cox |
| Publisher | : John Wiley & Sons |
| Total Pages | : 674 |
| Release | : 2015-01-27 |
| Genre | : Business & Economics |
| ISBN | : 1118775392 |
A new edition of one of the flagship books for CAE preparation The ASAE Handbook of Professional Practices in Association Management covers the core functions of association management at a high but practical level, making it a go-to resource for professionals who are leading and managing membership organizations and those preparing for the Certified Association Executive (CAE) credential. Now in its third edition, this core text in the ASAE association literature offers practical, experience-based insights, strategies, and techniques for managing every aspect of an association or membership organization. Organized into 35 chapters and presenting information based on experience and proven research into the skills and knowledge required for successfully managing an organization of any size, this book covers governance and structure, leadership processes, management and administration (including finance and human resources), internal and external relations, programs and services, and much more. This new edition incorporates increased emphasis on the c-level judgment required of Certified Association Executives and CEO-aspirants, as well as more comprehensive coverage of essential functions such as planning. Covers the range of functions essential to managing an association Serves as a flagship handbook for CAE prep and is one of only five designated "CAE Core Resources"; new edition is applicable to prep beginning with the May 2015 CAE exam Information is relevant and applicable to students and professionals alike Edited by the founding editor of Professional Practices in Association Management and a CAE instructor with more than 30 years of experience in preparing CAEs Put the experts to work for you with this essential resource—written by association professionals and experts with 300 years of cumulative experience!
| Author | : Raphaël Botiveau |
| Publisher | : NYU Press |
| Total Pages | : 476 |
| Release | : 2017-12-01 |
| Genre | : History |
| ISBN | : 1776142063 |
The story of one of the leading trade unions in South Africa, the National Union of Mineworkers, and its role in the struggle against white minority rule. Organise or Die? Democracy and Leadership in South Africa's National Union of Mineworkers (NUM) is the first in-depth study of one of the leading trade unions in the country. Founded in 1982, the trade union played a key role in the struggle against white minority rule, before turning into a central protagonist of the ruling Tripartite Alliance after apartheid. Deftly navigating through workerist, social movement and political terrains that shape the South African labour landscape, this book sheds light on the path that led to the unprecedented 2012 Marikana massacre, the dissolution of the Congress of South African Trade Unions (Cosatu) federation and to fractures within the African National Congress (ANC) itself. Working with the notions of organisational agency and strategic bureaucratisation, Raphaël Botiveau shows how the founding leadership of NUM built their union's structures with a view to mirror those of the multinational mining companies NUM faced. Good leadership proved key to the union's success in recruiting and uniting mineworkers and NUM became an impressive school for union and political cadres, producing a number of South Africa's top post-apartheid leaders. An incisive analysis of leadership styles and strategies shows how the fragile balance between an increasingly distant leadership and an increasingly militant membership gradually broke down. Botiveau provides a compelling narrative of NUM's powerful history and the legacy of its leadership. It will appeal to a broad readership - including journalists, students and social sciences scholars - interested in South Africa's contemporary politics and labour history.
| Author | : Joe C. B. Leung |
| Publisher | : Chinese University Press |
| Total Pages | : 236 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : 9789622016651 |
This book provides the first comprehensive account of social welfare developments in the People's Republic of China, from the 'iron rice bowl' social security system established as an intrinsic part of the Chinese Communist regime to fundamental welfare changes brought about by current efforts to modernise China.
| Author | : William L. Fox |
| Publisher | : University of Arkansas Press |
| Total Pages | : 606 |
| Release | : 1997 |
| Genre | : |
| ISBN | : 9781610752435 |
| Author | : John R. Vacca |
| Publisher | : CRC Press |
| Total Pages | : 444 |
| Release | : 2019-07-30 |
| Genre | : Political Science |
| ISBN | : 135169135X |
Online Terrorist Propaganda, Recruitment, and Radicalization is most complete treatment of the rapidly growing phenomenon of how terrorists’ online presence is utilized for terrorism funding, communication, and recruitment purposes. The book offers an in-depth coverage of the history and development of online "footprints" to target new converts, broaden their messaging, and increase their influence. Chapters present the emergence of various groups; the advancement of terrorist groups’ online presences; their utilization of video, chat room, and social media; and the current capability for propaganda, training, and recruitment. With contributions from leading experts in the field—including practitioners and terrorism researchers—the coverage moves from general factors to specific groups practices as relate to Islamic State of Iraq and the Levant (ISIL), and numerous other groups. Chapters also examine the lone wolf phenomenon as a part of the disturbing trend of self-radicalization. A functional, real-world approach is used regarding the classification of the means and methods by which an online presence is often utilized to promote and support acts of terrorism. Online Terrorist Propaganda, Recruitment, and Radicalization examines practical solutions in identifying the threat posed by terrorist propaganda and U.S. government efforts to counter it, with a particular focus on ISIS, the Dark Web, national and international measures to identify, thwart, and prosecute terrorist activities online. As such, it will be an invaluable resources for intelligence professionals, terrorism and counterterrorism professionals, those researching terrorism funding, and policy makers looking to restrict the spread of terrorism propaganda online.
| Author | : Executive Grapevine International Limited |
| Publisher | : Executive Grapevine Int. Ltd. |
| Total Pages | : 379 |
| Release | : 2004-07 |
| Genre | : |
| ISBN | : 1903550319 |
The UK Directory of Executive Recruitment is a comprehensive source of information on the UK's executive search and selection consultancies.
