Medios Publicitarios
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Author | : Ricky W. Griffin |
Publisher | : Pearson Educación |
Total Pages | : 722 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9789702605973 |
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author | : Gary Armstrong |
Publisher | : Pearson Educación |
Total Pages | : 686 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author | : Elena Neira |
Publisher | : Editorial UOC |
Total Pages | : 111 |
Release | : 2015-01-01 |
Genre | : Business & Economics |
ISBN | : 8491160477 |
Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.
Author | : Alejandro Álvarez Nobell |
Publisher | : Ediciones Universidad San Jorge |
Total Pages | : 351 |
Release | : 2014-03-14 |
Genre | : Business & Economics |
ISBN | : 8494119818 |
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author | : |
Publisher | : Editorial Elearning, S.L. |
Total Pages | : 304 |
Release | : |
Genre | : |
ISBN | : |
Author | : Silvia Sivera |
Publisher | : Editorial UOC |
Total Pages | : 192 |
Release | : 2016-06-30 |
Genre | : Business & Economics |
ISBN | : 8491161414 |
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Author | : Said Hung, Elias |
Publisher | : IGI Global |
Total Pages | : 387 |
Release | : 2023-07-05 |
Genre | : Social Science |
ISBN | : 1668484285 |
Expressions of hate are words or actions that are discriminatory, hostile, or violent to a person or group for racial, sexual, ideological, ethnic, or identity reasons. Such expressions contribute to an environment of prejudice and intolerance towards those who are targeted. The spread of hate speech has been exacerbated by the growth of social media networks, and dissemination strategies (e.g., astroturfing) are becoming increasingly complex. Although there has been an exponential increase in the study of hate speech in recent years, most methods have focused on the English language, limiting research of the phenomenon in other languages such as Spanish, Italian, and Portuguese. It is crucial to understand the role played by digital media and journalism in the dissemination, detection, and control of hate speech from current digital scenarios. News Media and Hate Speech Promotion in Mediterranean Countries provides relevant theoretical frameworks and the latest empirical research findings about hate speech studies including into prejudice and intolerance. Covering topics such as detecting hate speech, linguistic challenges, and the taxonomy of hate speech, this book is ideal for political decision makers, third-sector representatives, journalists, digital media professionals, and researchers.
Author | : Morry Sofer |
Publisher | : Taylor Trade Publications |
Total Pages | : 570 |
Release | : 2011-12-01 |
Genre | : Foreign Language Study |
ISBN | : 1589797205 |
Doing business in Spanish requires a dictionary that is up-to-date with the 21st century. Because terminology differs from Spain to Latin America, from Argentina to Mexico, businesspeople need a dictionary that provides terms used throughout the Spanish-speaking world. The Spanish Business Dictionary fulfills such a need. In addition to hundreds of new computer and internet terms, this dictionary includes all areas of business terminology used in the United States and throughout the Spanish-speaking world with designators for the country of the term's origin.
Author | : Frank William Jefkins |
Publisher | : Pergamon |
Total Pages | : 288 |
Release | : 1974 |
Genre | : Business & Economics |
ISBN | : |
Author | : United States. Bureau of the Census |
Publisher | : |
Total Pages | : 838 |
Release | : 1979 |
Genre | : Industrial statistics |
ISBN | : |
1. Puerto Rico, geographic area statistics -- 2. Puerto Rico, subject statistics, pt. 1. Establishment and firm size, legal form of organization, and corporate ownership. pt. 2. Miscellaneous subjects -- 3. Construction industries -- 4. Manufactures.