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| Author | : Robert G. Picard |
| Publisher | : Routledge |
| Total Pages | : 273 |
| Release | : 2014-04-08 |
| Genre | : Business & Economics |
| ISBN | : 1135250340 |
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,
| Author | : Robert G. Picard |
| Publisher | : Routledge |
| Total Pages | : 261 |
| Release | : 2014-04-08 |
| Genre | : Business & Economics |
| ISBN | : 1135250332 |
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.
| Author | : David A. Aaker |
| Publisher | : Free Press |
| Total Pages | : 368 |
| Release | : 2020-03-24 |
| Genre | : Business & Economics |
| ISBN | : 1982146524 |
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
| Author | : Alex Milton |
| Publisher | : Laurence King Publishing |
| Total Pages | : 240 |
| Release | : 2011-08-29 |
| Genre | : Design |
| ISBN | : 1780675437 |
Product Design offers a broad and comprehensive introduction to the field of product design and the key role of product designers. It follows through all the stages and activities involved in the creation of a new product – from concept design to manufacture, prototyping to marketing. It encourages the reader to challenge conventions and to think about the subject in new and exciting ways. The book also explores the diverse nature of product design, including new and emerging forms of practice. A rich overview of influential design movements and individuals are covered, together with interviews and examples from prominent product designers, and working practices and career guidance relevant to today. Full of visual examples and practical information, the book is an essential guide for students or anyone interested in product design.
| Author | : Robert Rowe |
| Publisher | : Pearson |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : Art portfolios |
| ISBN | : 9780136140313 |
This book presents the task of creating that all-important portfolio for today's print and interactive design fields in a manageable series of steps. "The beauty of Graphic design portfolio strategies lies in its numerous colorful graphics and examples of former students' outstanding work. While the authors stress repeatedly the importance of not copying ideas from these examples, it was the figures and images that really grab my attention..." - Tracey Norden Wofford, Mercer University Graphic Design Portfolio Strategies for Print and Digital Media serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships. Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field. Addressing the concerns of students transitioning into their design profession, Portfolio Laboratory for Graphic Design takes a thoughtful approach to the choices at every step of the portfolio design process, including selecting appropriate work, deciding among various printing and binding methods, establishing a web presence, and giving the entire presentation a unique and personal quality. This book would be appropriate for any senior level class in portfolio development, while also being useful for new professionals considering the next stage in their career.
| Author | : Diane Bender |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 281 |
| Release | : 2017-02-09 |
| Genre | : Architecture |
| ISBN | : 1501317245 |
Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of Design Portfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career.
| Author | : Matt Renwick |
| Publisher | : ASCD |
| Total Pages | : 176 |
| Release | : 2017-08-31 |
| Genre | : Education |
| ISBN | : 1416624643 |
Assessment is messy. Day-to-day, in-the-moment assessments not only reveal information that drives future instruction but also offer a comprehensive picture of students’ abilities and dispositions toward learning. As teachers, we might know what this looks and feels like, yet it can be hard to put into action—hence the messiness. Say hello to digital student portfolios—dynamic, digital collections of authentic information from different media, in many forms, and with multiple purposes. Using digital portfolios to capture student thinking and progress allows us to better see our students as readers, writers, and learners—and help students see themselves in the same way! Matt Renwick’s Digital Portfolios in the Classroom is a guide to help teachers sort through, capture, and make sense of the messiness associated with assessment. By shining a spotlight on three types of student portfolios—performance, process, and progress—and how they can be used to assess student work, Renwick helps educators navigate the maze of digital tools and implement the results to drive instruction.
| Author | : Zack Miller |
| Publisher | : John Wiley & Sons |
| Total Pages | : 327 |
| Release | : 2011-01-13 |
| Genre | : Business & Economics |
| ISBN | : 0470637110 |
An innovative guide to using social networking for successful investing There is no doubt that the emergence of social media has taken over the Internet landscape. The remarkable growth of Facebook and Twitter has forced everyone-including investors-to take notice. This book explains how to use social marketing to pick and evaluate stocks. Author Zack Miller embodies the nexus between asset management, equity research, and new Internet distribution technologies. As an asset manager, he writes extensively about the changes and opportunities in online finance for investors, financial advisors, and investor relations professionals-and with this new book, he'll show you how to use social media to profit like the pros. You'll learn how to Invest for the long term utilizing streaming information, guru tips, and many other tools found in the world of financial social media Glean tips from experts in this growing field Use new tools to sort through the mounds of data currently available and make sense of it all The Internet has created totally new models and methods for researching investments. TradeStream Your Way to Profits explores these changes and explains how you can take advantage of these opportunities to make better, more profitable investment decisions.
| Author | : Sheila Mello |
| Publisher | : J. Ross Publishing |
| Total Pages | : 300 |
| Release | : 2006-09-15 |
| Genre | : Business & Economics |
| ISBN | : 9781932159578 |
'Value Innovation Portfolio Management' presents a pioneering new product-selection method based on high customer value, better business strategy alignment, and optical investment intensity - allowing businesses to find success more often with new products.
| Author | : Karen Freberg |
| Publisher | : SAGE Publications |
| Total Pages | : 489 |
| Release | : 2021-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1071826875 |
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
