Media Essentials + the Essential Guide to Visual Communication
Author | : Richard Campbell |
Publisher | : |
Total Pages | : |
Release | : 2018-11-15 |
Genre | : |
ISBN | : 9781319230388 |
Download Media Essentials The Essential Guide To Visual Communication full books in PDF, epub, and Kindle. Read online free Media Essentials The Essential Guide To Visual Communication ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Richard Campbell |
Publisher | : |
Total Pages | : |
Release | : 2018-11-15 |
Genre | : |
ISBN | : 9781319230388 |
Author | : Bo Bergström |
Publisher | : Laurence King |
Total Pages | : 258 |
Release | : 2008 |
Genre | : Design |
ISBN | : |
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
Author | : Ryan McGeough |
Publisher | : Macmillan Higher Education |
Total Pages | : 96 |
Release | : 2019-02-22 |
Genre | : Language Arts & Disciplines |
ISBN | : 1319258670 |
The Essential Guide to Visual Communication is a concise introduction to the evolution, theory, and principles of visual communication in contemporary society. This guide helps students develop the skills they need to become critical consumers of visual media by examining images through the lens of visual rhetoric. Students see how images influence and persuade audiences, and how iconic images can be repurposed to communicate particular messages. Images selected and discussed throughout the text highlight examples of visual communication from earlier generations and the current digital environment that students encounter in their everyday lives.
Author | : Ryan McGeough |
Publisher | : |
Total Pages | : 90 |
Release | : 2018-11-15 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781319094171 |
Author | : Richard Campbell |
Publisher | : |
Total Pages | : |
Release | : 2019-11-08 |
Genre | : |
ISBN | : 9781319313876 |
Author | : Richard Campbell |
Publisher | : Macmillan Higher Education |
Total Pages | : 1306 |
Release | : 2019-10-02 |
Genre | : Mass media and culture |
ISBN | : 131926607X |
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Author | : Angie Taylor |
Publisher | : Taylor & Francis |
Total Pages | : 395 |
Release | : 2013-03-20 |
Genre | : Computers |
ISBN | : 1136136851 |
Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.
Author | : Jacinta Patterson |
Publisher | : Cambridge University Press |
Total Pages | : 361 |
Release | : 2012-10-26 |
Genre | : Design |
ISBN | : 1107688299 |
VISCOMM has been developed by experienced and knowledgeable teachers who understand what works in the Visual Communication Design classroom, to offer a complete and flexible resource package for the new study design. Contemporary design practise and trends are showcased along with examples of student work and both local and global designers to demonstrate current skills, methods and techniques at a variety of levels. Step-by-step visual guides and instructional diagrams cater for visual learners and help students understand and apply design elements and principles. Assessment tasks include a wide variety of individual, group work and extended tasks. These tasks can be matched to the outcomes of the study design, cater to different learning styles and provide opportunities to build up assessable folios. A strong focus on historical and contemporary typographic practice ensures a comprehensive coverage of the new study design. Many chapters rely on minimal prior knowledge, allowing for a flexible course structure that suits the needs and interests of teachers and students. If you order this product you will receive the following components: Print Textbook: delivered in full colour print. PDF Textbook: a downloadable PDF version of the student text that enables students to take notes and bookmark pages. The PDF textbook can be used in class or as a reference at home. To access the PDF textbook, simply register for a Cambridge GO account and enter the 16 character access code found in the front inside cover of your textbook.
Author | : Richard Campbell |
Publisher | : |
Total Pages | : |
Release | : 2018-12-28 |
Genre | : |
ISBN | : 9781319233099 |
Author | : Kim Golombisky |
Publisher | : CRC Press |
Total Pages | : 612 |
Release | : 2017-02-17 |
Genre | : Computers |
ISBN | : 1351668765 |
White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.