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| Author | : Abe Peck |
| Publisher | : Hampton Press (NJ) |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Communication |
| ISBN | : 9781572739871 |
Illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences can make today's media brands relevant and important.
| Author | : Peter Dahlgren |
| Publisher | : Taylor & Francis |
| Total Pages | : 142 |
| Release | : 2022-09-30 |
| Genre | : Social Science |
| ISBN | : 1000653846 |
Written with media students in mind, this accessible book provides both students and researchers with a new perspective on how to research engagement, not as a metric but as a marker of power relations. This book navigates the reader through a tighter analytical notion of engagement within an understanding of media, culture and democracy. Dahlgren and Hill offer a new definition of engagement as an energising internal force, and as such a powerful means to further human agency. From this definition, the book builds a generative theory of engagement as a nexus of relations we make and break with media on a daily basis, with examples from political activism, news and disinformation, and the global pandemic. Dahlgren and Hill identify five parameters of engagement in order to understand the relations we have with media across changing public and mediated spheres. This new perspective offers students and researchers pathways for investigating the meaning of media engagement as a resource for living. It will be particularly useful for undergraduate courses on media audiences and publics, political communication and democracy, media and cultural theory, journalism, and for media, communication and sociology studies more broadly.
| Author | : Dave Evans |
| Publisher | : John Wiley & Sons |
| Total Pages | : 401 |
| Release | : 2010-09-16 |
| Genre | : Business & Economics |
| ISBN | : 0470944218 |
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
| Author | : Aliza Sherman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 457 |
| Release | : 2013-05-23 |
| Genre | : Business & Economics |
| ISBN | : 1118530233 |
Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
| Author | : Heather O'Brien |
| Publisher | : Springer |
| Total Pages | : 244 |
| Release | : 2016-05-30 |
| Genre | : Computers |
| ISBN | : 3319274465 |
User Engagement (UE) is a complex concept to investigate. The purpose of this book is not to constrain UE to one perspective, but to offer a well-rounded appreciation for UE across various domains and disciplines. The text begins with two foundational chapters that describe theoretical and methodological approaches to user engagement; the remaining contributions examine UE from different disciplinary perspectives and across a range of computer-mediated environments, including social and communications media, online search, eLearning, games, and eHealth. The book concludes by bringing together the cross-disciplinary perspectives presented in each chapter and proposing an agenda for future research in this area. The book will appeal to established and emerging academic and industry researchers looking to pursue research and its challenges. This includes scholars at all levels with an interest in user engagement with digital media, from students to experienced researchers, and professionals in the fields of computer science, web technology, information science, museum studies, learning and health sciences, human-computer interaction, information architecture and design, and creative arts.
| Author | : Peter Dahlgren |
| Publisher | : Cambridge University Press |
| Total Pages | : 235 |
| Release | : 2009-02-23 |
| Genre | : Political Science |
| ISBN | : 0521821010 |
This book examines the media's role in shaping civic engagement and enhancing political engagement.
| Author | : Food and Agriculture Organization of the United Nations |
| Publisher | : Food & Agriculture Org. [Author] [Author] |
| Total Pages | : 51 |
| Release | : 2024-06-21 |
| Genre | : Medical |
| ISBN | : 9251387362 |
Various forms of media help to shape public opinion, narratives and discourse that affect public behaviour, knowledge, attitudes, and practice. Media also help to dispel myths and misconceptions, combat misinformation and promote evidence- and science-based information. Media were therefore identified as one of four priorities during two global consultations for raising awareness about Antimicrobial Resistance (AMR), organized in 2022 by the Quadripartite organizations, the Food and Agriculture Organization of the United Nations (FAO), the United Nations Environment Programme (UNEP), the World Health Organization (WHO) and the World Organisation for Animal Health (WOAH). The priorities for developing a common approach to awareness-raising, including for the media, are to engage target audiences in a participatory approach; emphasize AMR and ensure that the messages are simple, consistent, and clear; agree on common definitions, language, and terms for AMR in all sectors; and ensure coordination of awareness among sectors. In response, the Quadripartite has developed this practical toolkit for engaging media in AMR. The aim is to equip individuals, organizations and networks with tools for media engagement on AMR at subnational, national, regional and global levels to increase public awareness of AMR, including policy-makers, civil society and communities.
| Author | : Emmanuel K. Ngwainmbi |
| Publisher | : Springer |
| Total Pages | : 397 |
| Release | : 2017-09-18 |
| Genre | : Political Science |
| ISBN | : 3319562150 |
This volume analyzes the contexts in which emerging economies in Africa, the Caribbean, Central and South America, the Middle East, and Asia can chart their socioeconomic futures through progressive democratic practices and media engagement. Using political and development communication, along with case studies from selected countries in these regions, the volume addresses human rights policies, diplomatic practices, democratization, good governance, identity politics, terrorism, collective action, gendered crimes, political psychology, and citizen journalism as paradigms for sustainable growth. Through practical experiences and field research in the selected countries, scholars show how personal and national freedoms as well as business deals have been negotiated in a bid to create a new socioeconomic culture within the nations.
| Author | : Qian Gong |
| Publisher | : Springer |
| Total Pages | : 217 |
| Release | : 2016-10-25 |
| Genre | : Social Science |
| ISBN | : 1137498773 |
This book analyses parental anxieties about their children’s healthcare issues in urban China, engaging with wider theoretical debates about modernity, risk and anxiety. It examines the broader social, cultural and historical contexts of parental anxiety by analysing a series of socio-economic changes and population policy changes in post-reform China that contextualise parental experiences. Drawing on Wilkinson’s (2001) conceptualisation linking individual’s risk consciousness to anxiety, this book analyses the situated risk experiences of parents’ and grandparents’, looking particularly into their engagement with various types of media. It studies the representations of health issues and health-related risks in a parenting magazine, popular newspapers, commercial advertising and new media, as well as parents’ and grandparents’ engagement with and response to these media representations. By investigating ‘a culture of anxiety’ among parents and grandparents in contemporary China, this book seeks to add to the scholarship of contemporary parenthood in a non- Western context.
| Author | : N. Couldry |
| Publisher | : Springer |
| Total Pages | : 263 |
| Release | : 2016-01-12 |
| Genre | : Social Science |
| ISBN | : 0230800823 |
Democracy is based on the belief that the media gets the attention of voters. But is this plausible in an age of multiplying media, disillusionment with the political system and time-scarcity? This book addresses this question, and charts experiences of 'public connection'.
