Media and Formal Cause

Media and Formal Cause
Author: Marshall McLuhan
Publisher: Neopoiesis Press, LLC
Total Pages: 165
Release: 2011
Genre: Aesthetics
ISBN: 9780983274704

Reviews No one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, in Media and Formal Cause, no one reveals understanding of formal cause in the digital environment better than McLuhan's protégé son, Eric. In the foreword, Lance Strate writes that M. McLuhan's Understanding Media was one of the most important books of the 20th century. For anyone who wishes to understand how things truly work, Media and Formal Cause is one of the most important books of the 21st. Arguably formal cause has been the least understood but the most intellectually important of all of Aristotle's four agents or processes of causation. This small volume proffers a large understanding of this formative, previously mysterious level of invisible creation. Three essays by Marshall (one with co-author Barry Nevitt) and a powerful new essay by Eric give new meaning to ye olde cliché, "like father, like son". While reading writing that is engaging, encyclopedic, and electric, we discover that formal cause is not what you think... but it is vital to how you think. -Thomas Cooper, Professor of Visual and Media Arts, Emerson College; author of Fast Media/Media Fast In Media and Formal Cause Eric McLuhan updates an important part of his father's work that is often overlooked, the quixotic role of causality in making sense of how new media change the way we construct our environment and our communication. How does novelty cause antiquity? When do effects precede causes? Read on, and you shall find out. -David Rothenberg, Professor of Philosophy and Music, New Jersey Institute of Technology; author of Why Birds Sing and Thousand Mile Song Like his mentor, Gilbert Keith Chesterton, Marshall McLuhan was often accused of indulging in mere paradox. But Media and Formal Cause demonstrates the profound understanding that underlies the work of both Chesterton and McLuhan, the understanding that we live in a paradoxical world. Both McLuhan and Chesterton attempted to jar readers loose from what Cardinal Newman called "paper logic" into a recognition of the total situation in which we find ourselves. This very readable and accessible volume should greatly assist new readers of McLuhan and remind long time students of just how challenging and exhilarating his explorations were. -Philip Marchand, author, Marshall McLuhan: The Medium and the Messenger A sage and perceptive quartet of essays which capture and extend a still quintessentially unique way of thinking about media, via patterns and connections that harken to the ancient world and redound to our present and future. -Paul Levinson, Professor of Communication and Media Studies, Fordham University; author of Digital McLuhan, and of New New Media

Taking Up McLuhan's Cause

Taking Up McLuhan's Cause
Author: Corey Anton
Publisher: Intellect (UK)
Total Pages: 0
Release: 2017
Genre: Causation
ISBN: 9781783206940

This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan's thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan's thought in this area, and to provide methodological grounding for future media ecology research, the book runs the gamut, from contributions that directly support McLuhan's arguments to those that see in them the germs of future developments in emergent dynamics and complexity theory.

Neo-Aristotelian Perspectives on Formal Causation

Neo-Aristotelian Perspectives on Formal Causation
Author: Ludger Jansen
Publisher: Routledge
Total Pages: 316
Release: 2021-03-21
Genre: Philosophy
ISBN: 1000357910

This is the first volume of essays devoted to Aristotelian formal causation and its relevance for contemporary metaphysics and philosophy of science. The essays trace the historical development of formal causation and demonstrate its relevance for contemporary issues, such as causation, explanation, laws of nature, functions, essence, modality, and metaphysical grounding. The introduction to the volume covers the history of theories of formal causation and points out why we need a theory of formal causation in contemporary philosophy. Part I is concerned with scholastic approaches to formal causation, while Part II presents four contemporary approaches to formal causation. The three chapters in Part III explore various notions of dependence and their relevance to formal causation. Part IV, finally, discusses formal causation in biology and cognitive sciences. Neo-Aristotelian Perspectives on Formal Causation will be of interest to advanced graduate students and researchers working on contemporary Aristotelian approaches to metaphysics and philosophy of science. This volume includes contributions by José Tomás Alvarado, Christopher J. Austin, Giacomo Giannini, Jani Hakkarainen, Ludger Jansen, Markku Keinänen, Gyula Klima, James G. Lennox, Stephen Mumford, David S. Oderberg, Michele Paolini Paoletti, Sandeep Prasada, Petter Sandstad, Wolfgang Sattler, Benjamin Schnieder, Matthew Tugby, and Jonas Werner.

Electric Language

Electric Language
Author: Eric McLuhan
Publisher: St. Martin's Griffin
Total Pages: 192
Release: 1998-07-15
Genre: Social Science
ISBN: 9780312190880

Marhsall McLuhan's son, Eric, presents a collection of essays on the ever-changing world of media that represents the new modes of expression. Color photos.

Formal Cause in Marshall McLuhan's Thinking

Formal Cause in Marshall McLuhan's Thinking
Author: Laura Trujillo Liñán
Publisher:
Total Pages: 0
Release: 2022
Genre: Causation
ISBN: 9781970164190

"The concept of formal cause was originally by the ancient Greek philosopher Aristotle, in his treatise on metaphysics, later elaborated upon by the medieval philosopher Thomas Aquinas, and more recently claimed by the modern media philosopher Marshall McLuhan. Introduced as one of four types of causality, alongside that of material cause, efficient cause, and final cause, McLuhan adopted formal causality in an effort to explain the effects of media and600 technology. This study reviews, compares, and contrasts Aristotle's and McLuhan's understanding of formal cause in relation to contemporary media theory, non-aristotelian systems, and the field of media ecology"--

Media Ecology

Media Ecology
Author: Lance Strate
Publisher: Understanding Media Ecology
Total Pages: 0
Release: 2017
Genre: Mass media
ISBN: 9781433131226

Media Ecology: An Approach to Understanding the Human Condition provides a long-awaited and much anticipated introduction to media ecology, a field of inquiry defined as the study of media as environments. Lance Strate presents a clear and concise explanation of an intellectual tradition concerned with much more than understanding media, but rather with understanding the conditions that shape us as human beings, drive human history, and determine the prospects for our survival as a species. Much more than a summary, this book represents a new synthesis that moves the field forward in a manner that is both unique and unprecedented, and simultaneously grounded in an unparalleled grasp of media ecology's intellectual foundations and its relation to other disciplines. Taking as its subject matter "life, the universe, and everything," Strate describes the field as interdisciplinary and communication-centered, provides a detailed explication of McLuhan's famous aphorism, "the medium is the message," and explains that the human condition can only be understood in the context of our biophysical, technological, and symbolic environments. Strate provides an in-depth examination of media ecology's four key terms: medium, which is defined in much broader terms than in other fields; bias, which refers to tendencies inherent in materials and methods; effects, which are best understood via the Aristotelian notion of formal causality and contemporary systems theory; and environment, which includes the distinctions between the oral, chirographic, typographic, and electronic media environments. A chapter on tools serves as a guide to further media ecological research and scholarship. This book is well suited for graduate and undergraduate courses on communication theory and philosophy.

Mediarchy

Mediarchy
Author: Yves Citton
Publisher: John Wiley & Sons
Total Pages: 346
Release: 2019-11-11
Genre: Social Science
ISBN: 1509533419

We think that we live in democracies: in fact, we live in mediarchies. Our political regimes are based less on nations or citizens than on audiences shaped by the media. We assume that our social and political destinies are shaped by the will of the people without realizing that ‘the people’ are always produced, both as individuals and as aggregates, by the media: we are all embedded in mediated publics, ‘intra-structured’ by the apparatuses of communication that govern our interactions. In this major book, Yves Citton maps out the new regime of experience, media and power that he designates by the term ‘mediarchy’. To understand mediarchy, we need to look both at the effects that the media have on us and also at the new forms of being and experience that they induce in us. We can never entirely escape from the effects of the mediarchies that operate through us but by becoming more aware of their conditioning, we can develop the new forms of political analysis and practice which are essential if we are to rise to the unprecedented challenges of our time. This comprehensive and far-reaching book will be essential reading for students and scholars in media and communications, politics and sociology, and it will be of great interest to anyone concerned about the multiple and complex ways that the media – from newspapers and TV to social media and the internet – shape our social, political and personal lives today.

Marshall McLuhan

Marshall McLuhan
Author: Douglas Coupland
Publisher: Atlas and Company
Total Pages: 225
Release: 2010-11-30
Genre: Biography & Autobiography
ISBN: 1935633163

Surveys the life and career of the social theorist best known for the quotation, "The medium is the message, " who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet.

The Ecology of Attention

The Ecology of Attention
Author: Yves Citton
Publisher: John Wiley & Sons
Total Pages: 220
Release: 2017-05-23
Genre: Social Science
ISBN: 1509503749

Information overload, the shallows, weapons of mass distraction, the googlization of minds: countless commentators condemn the flood of images and information that dooms us to a pathological attention deficit. In this new book, cultural theorist Yves Citton goes against the tide of these standard laments to offer a new perspective on the problem of attention in the digital age. Phrases like paying attention and investing ones attention attest to our mistaken belief that attention can be conceptualized in narrow economic terms. We are constantly drawn towards attempts to quantify and commodify attention, even down to counting the number of 'likes' a picture receives on Facebook or a video on YouTube. By contrast, Citton argues that we should conceptualize attention as a kind of ecology and examine how the many different environments to which we are exposed – from advertising to literature, search engines to performance art – condition our attention in different ways. In a world where the demands on our attention are ever-increasing, this timely and original book will be of great interest to students and scholars in media and communications and in literary and cultural studies, and to anyone concerned about the long-term consequences of the profusion of images as well as digital content in the age of the internet.

McLuhan: A Guide for the Perplexed

McLuhan: A Guide for the Perplexed
Author: W. Terrence Gordon
Publisher: A&C Black
Total Pages: 215
Release: 2010-02-25
Genre: Social Science
ISBN: 1441143807

Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.