Media And Communication Research Methods
Download Media And Communication Research Methods full books in PDF, epub, and Kindle. Read online free Media And Communication Research Methods ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Anders Hansen |
Publisher | : Bloomsbury Publishing |
Total Pages | : 462 |
Release | : 2018-09-12 |
Genre | : Social Science |
ISBN | : 1350306649 |
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Author | : Arthur Asa Berger |
Publisher | : SAGE |
Total Pages | : 324 |
Release | : 2000-03-21 |
Genre | : Computers |
ISBN | : 9780761918530 |
In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.
Author | : Stephen M. Croucher |
Publisher | : Routledge |
Total Pages | : 377 |
Release | : 2014-10-17 |
Genre | : Social Science |
ISBN | : 1135053626 |
Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.
Author | : Klaus Bruhn Jensen |
Publisher | : Routledge |
Total Pages | : 353 |
Release | : 2013-04-15 |
Genre | : Business & Economics |
ISBN | : 1134590008 |
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Author | : Anders Hansen |
Publisher | : SAGE Publications Limited |
Total Pages | : 448 |
Release | : 2009-02-03 |
Genre | : Reference |
ISBN | : |
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
Author | : Arthur Asa Berger |
Publisher | : SAGE |
Total Pages | : 361 |
Release | : 2011 |
Genre | : Education |
ISBN | : 1412987776 |
In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
Author | : Arthur Asa Berger |
Publisher | : SAGE Publications |
Total Pages | : 489 |
Release | : 2018-12-27 |
Genre | : Language Arts & Disciplines |
ISBN | : 1544332696 |
This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.
Author | : Anders Hansen |
Publisher | : Bloomsbury Publishing |
Total Pages | : 314 |
Release | : 2018-09-12 |
Genre | : Social Science |
ISBN | : 1137589647 |
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Author | : Stephen M. Croucher |
Publisher | : Routledge |
Total Pages | : 331 |
Release | : 2018-11-07 |
Genre | : Social Science |
ISBN | : 1351683667 |
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action. Also featuring dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
Author | : Klaus Bruhn Jensen |
Publisher | : Routledge |
Total Pages | : 512 |
Release | : 2020-12-30 |
Genre | : Language Arts & Disciplines |
ISBN | : 1351029371 |
Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research. Updates to this edition include: An overview of the interrelations between networked, mass, and interpersonal communication. A new chapter on digital methods. Three chapters illustrating different varieties of media and communication research, including industry–academic collaboration and participatory action research. Presentation and discussion of public issues such as surveillance and the reconfiguration of local and global media institutions. This book is an invaluable reference work for students and researchers in the fields of media, communication, and cultural studies.