Measuring Your Media Profile

Measuring Your Media Profile
Author: Dermot H. McKeone
Publisher: Gower Publishing, Ltd.
Total Pages: 268
Release: 1995
Genre: Business & Economics
ISBN: 9780566075780

Dermot McKeone's book shows how, with the aid of today's powerful technology, the impact an organization makes in the media can be monitored and evaluated - against the competition if necessary. Using examples and case studies of high profile companies, he describes the various methods available for analysing media coverage (both printed and broadcast) and discusses the costs and benefits involved. He explains how to identify target audiences and choose appropriate messages, demonstrating how media coverage translates into corporate image in the marketplace. Analysing and evaluating media coverage, argues Mr McKeone, should be part of a systematic corporate communications programme, and it is this strategic perspective that makes his book so valuable.

Evaluating Public Relations

Evaluating Public Relations
Author: Tom Watson
Publisher: Kogan Page Publishers
Total Pages: 208
Release: 2014-06-03
Genre: Business & Economics
ISBN: 0749468904

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

How to Start a Business Offering Remote Business Development Services

How to Start a Business Offering Remote Business Development Services
Author: AS
Publisher: AS [Author]
Total Pages: 129
Release:
Genre: Business & Economics
ISBN:

How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.

The List Advantage

The List Advantage
Author: B. Vincent
Publisher: RWG Publishing
Total Pages: 101
Release: 2023-04-19
Genre: Business & Economics
ISBN:

The List Advantage: Unlocking the Power of List Building for Marketing Success is an essential guide for businesses of all sizes looking to effectively build and grow their email list to drive increased engagement and revenue. This comprehensive guide covers everything from the basics of list building to advanced strategies such as personalization, segmentation, and automation. Readers will learn how to create high-quality opt-in forms and landing pages, use lead magnets and freebies to incentivize sign-ups, craft effective welcome emails, and develop killer content to engage subscribers. The book also covers the importance of segmentation and personalization, and how to measure the success of your email marketing efforts using data and analytics. In addition, the book explores the role of social media, influencer marketing, and referral marketing in list building, as well as the benefits of offering lead magnets and freebies. Readers will also learn about email marketing regulations and compliance, and how to build trust and nurture subscribers over time. The future of list building and email marketing is also explored, including trends such as personalization, mobile optimization, integration with other channels, artificial intelligence and machine learning, data privacy, and interactive content. Written in an easy-to-understand and actionable format, The List Advantage is an essential resource for anyone looking to effectively build and grow their email list to drive long-term success in their marketing efforts. Whether you're a small business owner, entrepreneur, or marketing professional, this book will provide you with the strategies and tools you need to effectively reach and engage with your target audience through email marketing.

How to Start a Business as a Freelance Marketing Strategist

How to Start a Business as a Freelance Marketing Strategist
Author: AS
Publisher: AS [Author]
Total Pages: 71
Release:
Genre: Business & Economics
ISBN:

How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.

Author:
Publisher: Smocot Ionut Mihai
Total Pages: 70
Release:
Genre:
ISBN:

Mediated Intimacies

Mediated Intimacies
Author: Rikke Andreassen
Publisher: Routledge
Total Pages: 469
Release: 2017-10-30
Genre: Social Science
ISBN: 1351804081

Social media, characterized by user-generated content, interactivity, participation and community formation, have gained much research attention in recent years. At the same time, intimacy, affectivity and emotions are increasingly growing as fields of study. While these two areas are often interwoven, the actual interconnections are rarely studied in detail. This anthology explores how social media construct new types of intimacies, and how practices of intimacy shape the development and use of new media, offering empirical knowledge, theoretical insights and an international perspective on the flourishing field of digital intimacies. Chapters present a range of research tools used, such as interviews, online ethnography, visual analysis, text analysis and video analysis. There is also rich variation in sources for the empirical material studied, including Tumblr, YouTube, dating sites, hook-up sites, Facebook, Snapchat, Couchsurfing, selfies, blogs and photographs, as well as smartphones, tablets and computers. By focusing on the intersection between social media and intimacies, and their continuous co-constitution, this anthology offers new insights into the vast landscape of contemporary media reality. It will be a valuable resource for teachers, students and scholars with an interest in new media, communication, intimacy and affectivity.

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
Total Pages: 668
Release: 2014-03-31
Genre: Business & Economics
ISBN: 1466658819

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

The Digital Business Start-Up Workbook

The Digital Business Start-Up Workbook
Author: Cheryl Rickman
Publisher: John Wiley & Sons
Total Pages: 326
Release: 2012-05-09
Genre: Business & Economics
ISBN: 0857083058

How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub