Measuring Consumer Attitudes Toward Television Advertising
Author | : John Paul Obrecht |
Publisher | : |
Total Pages | : 160 |
Release | : 1991 |
Genre | : Advertising |
ISBN | : |
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Author | : John Paul Obrecht |
Publisher | : |
Total Pages | : 160 |
Release | : 1991 |
Genre | : Advertising |
ISBN | : |
Author | : Surya Pokhrel |
Publisher | : LAP Lambert Academic Publishing |
Total Pages | : 80 |
Release | : 2013 |
Genre | : |
ISBN | : 9783659246463 |
This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and decision making variables. The existence of television advertising in recent decades has aroused the television from public with its impact. The demand of television advertising is evident today because it is both time efficient and cost effective. The television serves the main function of providing information for consumers. Measuring attitudes towards television advertising as a whole, as well as towards some aspects of it includes information value of the advertisements, credibility, i.e. to what extent advertisements should be trusted, decision making effect of advertising in the eyes of customers.
Author | : Siv Berntsen |
Publisher | : |
Total Pages | : 314 |
Release | : 1984 |
Genre | : Television advertising and children |
ISBN | : |
Author | : Marschalk Company. Market Research Department |
Publisher | : |
Total Pages | : 48 |
Release | : 1982* |
Genre | : Public opinion |
ISBN | : |
Author | : Stephen Michael Perrault |
Publisher | : |
Total Pages | : 270 |
Release | : 1978 |
Genre | : Advertising |
ISBN | : |
Author | : Robert Hal Ducoffe |
Publisher | : |
Total Pages | : 304 |
Release | : 1989 |
Genre | : Advertising |
ISBN | : |
Author | : Jean Benschop Olney |
Publisher | : |
Total Pages | : 264 |
Release | : 1974 |
Genre | : Consumer education |
ISBN | : |
Author | : Richard Adler |
Publisher | : Washington : National Science Foundation |
Total Pages | : 260 |
Release | : 1977 |
Genre | : Advertising |
ISBN | : |