Measuring Consumer Attitudes Toward Advertisements Of Solar Energy And Related Products
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| Author | : Edward P. Krugman |
| Publisher | : Routledge |
| Total Pages | : 353 |
| Release | : 2013-05-13 |
| Genre | : Business & Economics |
| ISBN | : 1136677968 |
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
| Author | : |
| Publisher | : |
| Total Pages | : 992 |
| Release | : 1989 |
| Genre | : Power resources |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 1438 |
| Release | : 1986 |
| Genre | : Power resources |
| ISBN | : |
| Author | : Bert-Jaap Koops |
| Publisher | : Springer |
| Total Pages | : 312 |
| Release | : 2015-04-30 |
| Genre | : Philosophy |
| ISBN | : 3319173081 |
This book discusses issues regarding conceptualization, governance and implementation of responsible innovation. It treats different approaches to making responsible innovation a reality and it contains new case studies that illustrate challenges and solutions. Research on Responsible Innovation is by its nature highly multidisciplinary, and also pro-active, design-oriented and policy-relevant. Until a few years back, the concept of Responsible Innovation was hardly used - nowadays it is increasingly receiving attention from both researchers and policy makers. This is indispensable reading for anyone interested in or working on innovation.
| Author | : Brian Mullen |
| Publisher | : Psychology Press |
| Total Pages | : 231 |
| Release | : 2013-06-17 |
| Genre | : Business & Economics |
| ISBN | : 1134932820 |
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
| Author | : Henry Assael |
| Publisher | : PWS Publishing Company |
| Total Pages | : 776 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 656 |
| Release | : 1982-02 |
| Genre | : Dissertations, Academic |
| ISBN | : |
| Author | : Various |
| Publisher | : Routledge |
| Total Pages | : 2674 |
| Release | : 2021-07-09 |
| Genre | : Business & Economics |
| ISBN | : 1000398013 |
Reissuing works originally published between 1964 and 1994, this set of ten volumes is an excellent collection of works on energy – production and consumption, economics and policy, conservation and the crisis. International in scope, the volumes look at household energy conditions, energy in the developing world, political history and various other issues within the world of fuel and power. This set is a resource for environment studies, economics, policy and politics, sociology, geography and other studies considering the use of energy in our world.
| Author | : United States. Energy Research Advisory Board. Conservation Panel |
| Publisher | : |
| Total Pages | : 60 |
| Release | : 1983 |
| Genre | : Energy conservation |
| ISBN | : |
| Author | : Michael J. Baker |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 553 |
| Release | : 2017-09-16 |
| Genre | : Business & Economics |
| ISBN | : 1137342137 |
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
