Measurement Of Judgmental Responses To Multi Attribute Marketing Stimuli
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Author | : PE. Green |
Publisher | : |
Total Pages | : 15 |
Release | : 1973 |
Genre | : Design |
ISBN | : |
A set of three interrelated research designs are presented and solutions are illustrated with synthetic data. The problems include (a) measuring the relative importance of a group of product benefits, (b) selecting a package design that best connotes the psychological imagery of a subset of the selected benefits, and (c) determining what point-of-purchase display materials, brand name, and brand pricing strategy to employ in initial market introduction. Structurally, all three problems involve non-numerical, judgmental responses to multi-attribute marketing stimuli.
Author | : R. S. Hunter |
Publisher | : ASTM International |
Total Pages | : 206 |
Release | : 1973 |
Genre | : Medical |
ISBN | : 9780803105645 |
Author | : |
Publisher | : ASTM International |
Total Pages | : 203 |
Release | : 1973 |
Genre | : |
ISBN | : |
Author | : Yoram Wind |
Publisher | : Springer Science & Business Media |
Total Pages | : 343 |
Release | : 2013-06-05 |
Genre | : Business & Economics |
ISBN | : 0387286926 |
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Author | : |
Publisher | : |
Total Pages | : 208 |
Release | : 1973 |
Genre | : Materials |
ISBN | : |
Author | : Hutchings |
Publisher | : Springer Science & Business Media |
Total Pages | : 524 |
Release | : 2012-12-06 |
Genre | : Technology & Engineering |
ISBN | : 1461523737 |
Much of man's behaviour is controlled by appearance, but the appearance of his food is of paramount importance to his health and well-being. In day-to-day survival and marketing situations, we can or not most foods are fit to eat from their optical tell whether properties. Although vision and colour perception are the means by which we appreciate our surroundings, visual acceptance depends on more than just colour. It depends on total appearance. In the recent past the food technologist has been under pressure to increase his/her understanding of first, the behaviour of raw materials under processing, and second, the behaviour and motivation of his/her customers in a growing, more discriminating, and worldwide market. The chapters which follow describe the philosophy of total ap pearance, the factors comprising it, and its application to the food industry. Included are: considerations of the evolutionary, historical, and cultural aspects of food appearance; the physics and food chemistry of colour and appearance; the principles of sensory ap pearance assessment and appearance profile analysis, as well as instrumental measurement; the interaction of product appearance, control, and acceptance in the varied environments of the laboratory, production line, supermarket, home and restaurant. A broad examination has been made in an attempt to get into perspective the importance of appearance to all sectors of the industry.
Author | : Paul E. Green |
Publisher | : |
Total Pages | : 424 |
Release | : 1973 |
Genre | : Business & Economics |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 182 |
Release | : 1974 |
Genre | : Engineering |
ISBN | : |
Author | : American Society for Testing and Materials |
Publisher | : |
Total Pages | : 300 |
Release | : 1971 |
Genre | : Materials |
ISBN | : |
Author | : American Marketing Association |
Publisher | : |
Total Pages | : 588 |
Release | : 1974 |
Genre | : Marketing |
ISBN | : |