Measurement Of Communication Behavior
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| Author | : Paul Yoder, PhD |
| Publisher | : Springer Publishing Company |
| Total Pages | : 249 |
| Release | : 2010-02-16 |
| Genre | : Psychology |
| ISBN | : 0826137989 |
"Yoder and Symons bring decades of work to bear and it shows....[The book is] presented with broad scholarship and conceptual depth." óRoger Bakeman, PhD Professor Emeritus Georgia State University "This outstanding volume transcends the typical treatment of behavior observation methods in introductory research texts. Yoder and Symons articulate a set of measurement principles that serve as the foundation for behavior observation as a scientific tool." óWilliam E. MacLean Jr., PhD Executive Director Wyoming Institute for Disabilities University of Wyoming This comprehensive textbook introduces graduate students to the competent conduct of observational research methods and measurement. The unique approach of this book is that the chapters delineate not only the techniques and mechanics of observational methods, but also the theoretical and conceptual underpinnings of these methods. The observational methods presented can be used for both single-subject and group-design perspectives, showing students how and when to use both methodologies. In addition, the authors provide many practical exercises within chapters as well as electronic media files of a sample observation session to code with multiple behavior sampling methods. Key topics: Improving measurement of generalized characteristics through direct observation and the generalizability theory Developing coding schemes and designing or adapting coding manuals Determining sampling methods and metrics for observational variables Training observers and assessing their agreement Performing sequential analysis on observational data Assessing the validity of observational variables
| Author | : Philip Emmert |
| Publisher | : Longman Publishing Group |
| Total Pages | : 424 |
| Release | : 1989 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
This volume is designed to serve both as a textbook in courses dedicated to Research Methods in Communication and the Social Sciences and as a professional reference source for students and scholars engaged in empirical research.
| Author | : John S. Lyons |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 233 |
| Release | : 2009-06-19 |
| Genre | : Psychology |
| ISBN | : 0387928227 |
Measurement in human services means one thing: how well the effort serves clients. But the data doesn’t exist in a vacuum and must be communicated clearly between provider and client, provider and management, and across systems. During the past decade, innovative communimetric measures have helped more than 50,000 professionals worldwide in health care, justice, and business settings deliver findings that enhance communication on all sides. Now, the theory and methods behind this fast-paced innovation are available in this informative volume. Communimetrics presents information in an accessible style, and its model of measurement as communication bolsters transparency and ease of interpretation without sacrificing validity or reliability. It conveys a deep appreciation for the unique position of service delivery systems at the intersection between science and management (and between quality and quantity), and shows readers how to create measures that can be used immediately to translate findings into practical action. This must-have volume offers readers the tools for understanding—and applying—this cutting-edge innovation by providing: The theoretical base for communimetrics. Practical illustrations comparing communimetrics with traditional methods. Guidelines for designing communimetric measures and evaluating their reliability and validity. Detailed examples of three widely used communimetric measures—the Child and Adolescent Needs and Strengths (CANS), the INTERMED, and the Entrepreneurial League System Assessment as well as detailed explanations for how they are used and why they work. Applications used in a range of settings, including children’s services, adult mental health, services for the aging, and business and organizational development. Communimetrics provides a wealth of real-world uses to a wide professional audience, including program evaluators, quality management professionals, enterprise managers, teachers of field research methods, and professionals involved in measurement and management design. It also makes an exceptionally useful text for program evaluation courses.
| Author | : Mike Allen |
| Publisher | : SAGE Publications |
| Total Pages | : 2013 |
| Release | : 2017-04-11 |
| Genre | : Social Science |
| ISBN | : 1483381420 |
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
| Author | : C. Arthur VanLear |
| Publisher | : SAGE Publications |
| Total Pages | : 281 |
| Release | : 2015-12-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1483325016 |
A Comprehensive Guide to Studying and Interpreting Communication Interaction This practical book provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions from leading researchers in the field, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods.
| Author | : Rebecca B. Rubin |
| Publisher | : Routledge |
| Total Pages | : 412 |
| Release | : 2020-08-26 |
| Genre | : Business & Economics |
| ISBN | : 1000149382 |
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.
| Author | : John C. Reinard |
| Publisher | : SAGE Publications |
| Total Pages | : 604 |
| Release | : 2006-04-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1506320481 |
"While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP. Key Features: Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves. Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate quantitative research. The book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders. Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such tools immediately. Companion Web Site! A dedicated Web site includes a glossary, data sets, chapter summaries, additional readings, links to other useful sites, selected "calculators" for computation of related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple discriminant analysis and loglinear analysis. Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods; also relevant for many Research Methods courses across the social sciences
| Author | : Leslie R. Martin |
| Publisher | : Oxford University Press |
| Total Pages | : 536 |
| Release | : 2013-11 |
| Genre | : Health & Fitness |
| ISBN | : 0199795835 |
This edited volume brings together top-notch scientists and practitioners to illustrate intersections between health communication, behavior change, and treatment adherence.
| Author | : Andrew S. Rancer |
| Publisher | : SAGE |
| Total Pages | : 337 |
| Release | : 2006-03-28 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1452279071 |
"Argumentative and Aggressive Communication is an excellent balance between research and application. This fits with the tradition of having high concern for application in the field of communication, and leaning on strong research to guide that application." —James C. McCroskey, West Virginia University "The thoroughness of coverage that this book devotes to perhaps the most important research area in communication today provides students with amazing insight into conflict, argumentativeness, aggressiveness, and a variety of other concepts and skills central to communication!" —Joseph A. DeVito, Hunter College of the City University of New York Argumentative and Aggressive Communication: Theory, Research, and Application is the first text to describe the development, history, research, and application efforts on the communication traits of argumentativeness and verbal aggressiveness. Authors Andrew S. Rancer and Theodore A. Avtgis include a collection of nine widely used reliable and valid instruments which the reader, the researcher, and the practitioner can use for diagnostic and research purposes. Key Features: Discusses the origin and structure of argumentative and aggressive communication: The book completely describes the development of the argumentativeness and verbal aggressiveness trait constructs. In addition, the measurement of argumentativeness and verbal aggressiveness is treated in the most comprehensive way to date. Explores the function of argumentative and aggressive communication in various contexts: Guidelines are provided on how to approach conflict and disagreement across multiple contexts in a constructive fashion. This text synthesizes the large corpus of research in several areas of communication, including family, organizational, intercultural, instructional, and mediated contexts. Provides conclusions drawn from this literature: Suggestions are given for future research on argumentative and aggressive communication from ten distinguished communication scholars. Intended Audience: Written in a style accessible to undergraduates, yet comprehensive and detailed enough for graduate students and researchers, this is an ideal text for courses in Communication and Personality; Communication and Conflict; Interpersonal Communication; Social Psychology-Personality; and Psychology-Aggression.
| Author | : Jon S. Bailey |
| Publisher | : SAGE Publications |
| Total Pages | : 284 |
| Release | : 2002-02-13 |
| Genre | : Psychology |
| ISBN | : 1506318991 |
This very practical, how-to text provides the beginning researcher with the basics of applied behavior analysis research methods. In 10 logical steps, this text covers all of the elements of single-subject research design and it provides practical information for designing, implementing, and evaluating studies. Using a pocketbook format, the authors provide novice researcher with a "steps-for-success" approach that is brief, to-the-point, and clearly delineated.
