Meaning And Publicity
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| Author | : Manning Richard N. |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 254 |
| Release | : 2017-12-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3746034507 |
The papers collected in this volume all discuss the ways and extent to which the determinants of meaning must be public. In the philosophy of language there are currently two main traditions concerning the relationship between meaning and public phenomena. According to one tradition language is public in principle, so that there can be nothing to the meaning of linguistic expressions that cannot be accounted for in terms of the behaviour in context of linguistic subjects. According to the other tradition linguistic meaning is determined by the content of the mental representations that are expressed in overt speech acts. On such views, the properties of the mental are prior to language and linguistic meaning should be explained by appeal to mental concepts. There divergent traditions leave us with a question: Is linguistic meaning to be explained on the basis of a pre-linguistic biological or mental capacity which "goes public " in overt speech, or is it to be explained on the basis of pubic behaviour in context which "goes private "in thought, and which determines the contents of the mental?
| Author | : Cory Wimberly |
| Publisher | : Routledge |
| Total Pages | : 275 |
| Release | : 2019-11-07 |
| Genre | : Philosophy |
| ISBN | : 1000753530 |
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
| Author | : Gini Dietrich |
| Publisher | : Pearson Education |
| Total Pages | : 165 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 078974886X |
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
| Author | : Truman Armstrong De Weese |
| Publisher | : General Books |
| Total Pages | : 144 |
| Release | : 2012-01 |
| Genre | : |
| ISBN | : 9781458933485 |
Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: WHAT IS ADVERTISING? WHAT is Advertising? There are many definitions given for this twentieth century art of promoting the sale of products and commodities, each being the product of an individual experience and individual viewpoint. To the owner of a large department store in a city advertising has a different meaning from that which attaches to the word in the mind of the manufacturer who is making a product that is sent all over the world and whose market is limited only by the boundaries of civilized society. The field of his operations is the human race, or at least that portion of it which is capable of using the product which he has to sell. To him the art of advertising is a big question. He is concerned with the problem of reaching all kinds of people of diversified tastes and interests in many climes and representing wide and varied types of civilization. The Geography of Advertising A man who manufactures a farm wagon and who seeks a world-wide market for hisproduct must make a wagon for all kinds of people and for all kinds of countries and for all kinds of service, and to him, therefore, the problem of advertising is a problem of adapting his publicity to all the conditions presented by all kinds of people. The geography of his advertising is continental. His idea of advertising must, therefore, be somewhat different from that of the man who is seeking to reach consumers in the market which is circumscribed by the boundaries of the city or the town; and yet the same principles of practical publicity apply to both problems. It is also a fact worth noting that the definition of advertising twenty years ago would not be a definition of advertising under its modern twentieth century development, and the reason for this may be found in the fact that the adve...
| Author | : Adam Arvidsson |
| Publisher | : Routledge |
| Total Pages | : 177 |
| Release | : 2006-04-19 |
| Genre | : Business & Economics |
| ISBN | : 1134277873 |
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
| Author | : Robert L. Heath |
| Publisher | : SAGE |
| Total Pages | : 820 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9781412909549 |
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
| Author | : Edward L. Bernays |
| Publisher | : University of Oklahoma Press |
| Total Pages | : 441 |
| Release | : 2013-07-29 |
| Genre | : Business & Economics |
| ISBN | : 0806189827 |
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
| Author | : Kate Kurtin |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 144 |
| Release | : 2019 |
| Genre | : Public relations |
| ISBN | : 9780190912079 |
Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.
| Author | : Matias Rodsevich |
| Publisher | : Matias Rodsevich |
| Total Pages | : 231 |
| Release | : 2020-10-07 |
| Genre | : Business & Economics |
| ISBN | : 9090337105 |
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
| Author | : Pamela Walker Laird |
| Publisher | : JHU Press |
| Total Pages | : 584 |
| Release | : 2020-01-15 |
| Genre | : History |
| ISBN | : 1421434180 |
Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
